BUSINESS

COMMUNICATION
Nguyn Th Dung 13E20
Phan Ngc Mai

13E20

Mai Th Hi

13E20

Trn Vit Dng

13E20

EFFECTIVE BUSINESS
WRITING
Conversational tone
Positive language
Courteous language

CONVERSATIONAL TONE
Tone is not referring to the sound level,

more to the manner of the conversation.

Conversational tone in writing breaks most

of the grammatical rules, aims at the

target audience and addresses them.
If it sounds like writing, I rewrite it.

- Elmore Leonard.

Informal
language
(but
professional
)

First/second
person

How
to
write

Active
voice

Shorter
sentences

EXAMPLES
Your email will be answered.

=> Ill answer your email within 24 hours.

If the principals persevere, they can secure the contract.

=> If we dont get discouraged, we can win the contract.

Based on our recent survey, 75% of marketers find SEOPressor to be a

useful SEO WordPress plugin. Which means, only 1 in 4 person doesnt

think SEOPressor to be helping their SEO efforts.
=> Statistically, 3 quarter of marketers love using SEOPressor.

POSITIVE LANGUAGE
Positive wording tells what is or can be done > isnt or cant be done.

Eg: - Your order can not be shipped by April 10th => Your order will be
shipped after April 10th.
You wont be sorry that => You will be happy that

ELEMENTS TO CREATE AN EFFECTIVE MESSAGE

Inclusive
language

Plain
English

Familiar
Words

Effective
messages

INCLUSIVE LANGUAGE
Inclusive language is language that does not exclude or stereotype people
on the basis of their race, gender or disability.

include exclud
e

HOW TO REPLACE SEXIST WORDS

Use plural noun &
pronoun

Every student need to do their

homework

Omit pronoun

Every student need to do homework

Use an article

Every student need to do the homework

Use both masculine Every student need to do his or her

and feminine pronoun homework

Noninclusive job titles

Chairman
Fireman
Policeman
Waiter, waitress
Stewardess
Businesswoman

Inclusive, neutral job

titles
Firefighter
Server
Police officer
Worker
Department head
Entrepreneur

PLAIN ENGLISH
Grainconsumin
g units

an ambient
replenishm
ent
assistant

PLAIN ENGLISH

PLAIN ENGLISH
Cutting words if
possible
Never using long
words when short
words can do

Avoiding using the

passive voice

Chrissie Maher

PLAIN ENGLISH CAMPAIGN

Encouraging business, professional

organizations and government
bodies to write official document in
a clear and concise way

1st June 1988: The president Bill

Clinton enacted the official

dispatch, requiring the governemt
to use Plain English

FAMILIAR WORDS
Familiar words are more meaningful to readers and listeners

Less familiar words

Conseptualize
Hypothesize
Perpertuate
Perplexing
Reciprocate

Simple alternatives

See
Guess
Continue
Troubling
Return

FOLLOW-UP ACTIVITIES
1. TRUE OR FALSE, IF FALSE, WHERE?
1. Some words which exclude people called sexist
2.

Itd better to use non-inclusive titles rather than

neutral ones
3. Plain English means long, formal, showy English
Dont be afraid of personal pronouns is one of the
principles of good writing
5. We can avoid long and unfamiliar words but dont give up
a precise word if it says what we mean
4.

FOLLOW-UP ACTIVITIES
2. FILL IN THE BLANK
1. Conversational tone prefers language than language.
2. language should be avoided in positive messages.
3. When using conversational tone, you should assure that it

will be
4. Demanding and preachy words make expressions less ...
5. person constructions should not be used in formal

language.

 http://seopressor.com/blog/write-in-conversational-tone-increase-readership

http://www.printwand.com/blog/15-tips-for-writing-in-a-conversational-tone