BTTR Ventures

GROUP 10
Ragini S
E002
Ajitesh Agarwal E003
Shashank E E013
Ashish Mathew E028
Shelton Nazareth E038
Amit Saikia E046

PROBLEMS FACED BY BTTR VENTURES

They lack funding to expand their

business and reach larger
audiences

Market for Gourmet

Mushrooms is very small
currently
Indian consumers are not very
aware about the benefits of
mushrooms

Consumers may not be ready to

buy mushrooms as expensive as
$110

What BTTR should do to increase Consumer Awareness

Concentrate more on B2B Customers
Since they already have a 5-Star Hotel as a client, they should look to expand in this area by
B2B Business

Communicate
Health Benefits

convincing chefs to use their mushrooms.

This can be done by holding a workshop or an All Chef Meet

Communicate Health benefits to end consumers

End consumers, specially vegetarians. should be informed about the benefits of mushrooms
through various media channels.
This can be done through YouTube Food Channels like Archanas Kitchen, and shout-outs on

Instagram by influential health bloggers

Home Clients

Retail Clients

Gardening Enthusiasts
Since the mushroom kits are easy to grow, they should target garden enthusiast by selling their kits at
Gardening Supply Stores.
They should also use online platforms like Flipkart and Paytm for the sale of these kits to reach to a
larger audience
Modern Retail Tie-ups
Modern Retail outlets like Godrej Natures Basket represent the true spirit of Gourmet mushrooms.
Shoppers at such stores can be given Mushroom tastings to encourage buying as they are the right
target audience for the intended product

Distribution Channels

B2B
Tying up with the current fresh
produce wholesalers and
suppliers of large restaurant/
hotel based institutions.

B2B

B2C

Distribution
Channels

B2C

DIGITAL

Moving forward, they should focus

on targeting high-end modern
retail stores for their premium
products, and lower end modern
retail stores such as Big Bazaar for
their lower end stores.

DIGITAL CHANNELS
Tying with BigBasket and
Grofers for tapping into
millennial customers; also selling
the kits on gardening sites.

The priority for Sachin and Virag

is to increase funding for mass
production.
For this we need to focus on
strategies that deliver more bang
for buck. As seen before, the
Institutional Sales (such as the
5-star hotel deal) deliver high
revenue.