GROUP MEMBERS:

SOHAIL ASIF CHEEMA(bb12041)

MIAN WALEED AHMAD(bb12140)
WAJAHAT ALI(12072)
HAMZA YOUSAF(bb12113)
UMER BUTT(12074)
FARKH MAHMOOD(bb12014)

HISTORY

Dessert Bite

Slogan

What are products and services

VISION STATEMENT:
To be best known for desserts

MISSION STATEMENT:
We focus on the differentiation of
product and how to make it distinguish from other.

PESTLE ANALYSIS

Political Unrest
Increasing international trade agreements
POLITICAL Pending tax reforms

Slow but stable growth

Low Disposable Income
ECONOM
High Inflation Rates
IC

Eating Habits
SOCIAL Increasing cultural diversity

(CONTINUE)
Use of Advanced Machinery
TECHNO- Increasing sales through mobile devices

LOGICAL

Legally registered under The company ordinance 1984 and

The partnership act 1997.

LEGAL

According to the seasons change the flavour

ENVIONM
E-NTAL

MARKETING STRATEGY

USP (unique selling proposition)

The customer headache is now our

USB (unique selling benefit)

We are providing benefits to our customers by giving them healthy,

fruity and tasty MILO.

MARKETING MIX:

 PRODUCT
o

The ingredients used in it are of good quality.

The product provides good taste.

It is Halal.

Price

1 small container of fruit milo is worth Rs.30

1 medium container of fruit milo is worth Rs.60

1 big container of fruit milo is worth Rs.80

Place

Physical Location

 PROMOTION
The promotion tools for this product are:

Direct Marketing

Public Relations

Sales

Personal selling

Internet marketing

Free samples

Customer service

Advertising

People

MARKET SEGMENTATION

Kids

Youngsters

Sports men

Competitors:

Chocolate Milo

Nestle furita vital

Shezan juices

All Energy drinks

KEY SUCCESS FACTORS

Unique Taste

Supply Chain

Pricing Power

Strong Management

Innovative Culture

Customer Loyalty

Brand image

HOW CUSTOMER CONTACT US:

Customers will contacts us and known about our business in following

manners;

Contact number

Visiting card

Brochures

www.facebook.com/dessertbites

dessert.bites@yahoo.com

N MARIX
According to Ns matrices table our business fall in new product, new
market. We are introducing new product which are not yet in market.
We are providing milo with fruits flavor and resolving weak bones issues
of kids

MANAGEMENT AND OPERATIONS

CEO

2 Marketing
Managers

2 Finance
Managers

1 HR Manger

 PRODUCTION PROCESS

It contains

Healthy fruits like pineapple, banana, strawberry etc.

Tasty chocolates such as dairy milk, Kit Kat

Sweet biscuits like Rite biscuits, Oreo

Pure cream

Jelly of strawberry flavor.

Research and Development

Quality Assurance methods

BALANCE SHEET(2016)
Investment

RS.1376000

Liabilities

RS 344000

Assets

RS1720000

Income statement (2016)

Sales

100%

Sales

on cash 90%

Sales

on credit 10% on credit

CGS

65%

G.P

Ratio 35%

Net profit Ratio 11.82%

Break

even point in(Amount) RS 1557143

DESSERT BITE
CASS FLOW STATEMENT
FOR THE YEAR ENDED ON 31 DEC, 2016

Cash flow from Operating Activities RS321613

Cash Flow from Financing Activities RS 344,000

Cash flow from investment activities RS (180,000)

Overall Cash inflow from all activities RS 485613

Closing Balance of cash RS 1785613

EXIT STRATEGY

In the case of loss we will sale our assets and distribute them equally
among the five partners.

if any one of our partner want to quit from business other partners
other partners buy his shares

No binding from bank

We can move towards promotion and selling of our business idea in

urban areas like; Lahore and Islamabad