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The journey
It all began in the year 1941 in small town called
Bikaner in Rajasthan
Haldiram was just one of the many small
entrepreneurs in the business of making namkeens
(salted mixtures) & sweets till Mr. Manohar Agarwal
set up Haldirams Sweets in Delhi in 1982
Haldirams received instant acceptance and soon
became one of Indias largest brands of namkeens
and sweets growing five folds in ten years
Sine then it enjoys a very strong relationship with its
customers
The growth
More than 60 % share in the branded market
Turnover of more than US$ 300 millions.
Company owned Restaurant/Outlets at all
prime locations of New Delhi and other parts
of the National capital region (NCR)
Enjoys a very strong Distribution Network
reaching to every nook & corner of the
country
The growth
Indian market
- undisputed leader in the
namkeens(savories) category - -- considered to be the leader in the snack
food business in India
- vast range which is unmatched
OUR VISION
Create a Global Presence In Indian
Eateries through:
INNOVATION
PROFESSIONALISATION
EXPANSION
STRATEGIC APPROACH
Manufacture &
Export
In India 60%
Out of India 80%
HACCP accredited
ISO 22000: 2005 accredited
Memberships
Accreditation
Market Share
Product
Portfolio
HALDIRAMS EXPORTS
WOOLWORTHS
NEW ZEALAND
WOOLWORTHS
HALDIRAMS IN USA
Export of Haldirams products to USA started 20 years
ago, in the year 1993.
Today, Haldirams is the top selling brand in the Ethnic
market in USA.
Haldirams products are available in over 2200 Ethnic
stores USA wide.
In the Ethnic market, Haldirams snacks and sweets
have an amazing market share of 80% in USA.
Currently, the turnover for Haldirams products in USA
is approximately $14 million
EXPORTS GROWTH
BENEFITS TO WAL-MART
Haldirams products would be a new range for WAL-MART
and hence all sales generated will be incremental
Labeling legislations are adhered to strictly for packaging
of products
Distribution of Haldirams products will be done via WALMART Distribution centers
Shrinkage or potential theft issues are minimum
Highest quality raw material and machines are used in the
processing of ingredients for all Haldirams products and
hence should ensure minimum issues at store level.
Strong emphasis on International standards of
manufacturing & Quality control.
Claim deal & Marketing Support will be provided with all
products
MARKETING STRATEGY
Support for product launch & first six months
advertising per product.
Sampling and in store promotions by specially
designed Haldirams promotion stands.
Advertising &
Promotion
New Product
Development
SUMMARY
The manufacturer is an established (Over 60 years) and leading
brand name in India and around the Globe
Exports of Haldirams products is growing at a rate of 40% globally
Haldirams products are readily available in large super market
chains across the globe and are performing exceptionally well.
By introducing the suggested range of products the total dollar
profit to the category in six months is projected at $???????
The products are of very high quality and are backed by various
certifications.
Extensive Support will be provided by the manufacturer and
supplier at both the store level (Plano-gram's) and with the Media
and Marketing to launch and market the product to the wider
Australian market.
THANK YOU