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AGENDA

Company Profile & History


Vision
Haldirams Facts & Figures
Haldirams Present Exports
Haldirams In USA
Haldirams & Wal-mart
Awards & Achievements
Social activities
Summary

The journey
It all began in the year 1941 in small town called
Bikaner in Rajasthan
Haldiram was just one of the many small
entrepreneurs in the business of making namkeens
(salted mixtures) & sweets till Mr. Manohar Agarwal
set up Haldirams Sweets in Delhi in 1982
Haldirams received instant acceptance and soon
became one of Indias largest brands of namkeens
and sweets growing five folds in ten years
Sine then it enjoys a very strong relationship with its
customers

THE BRAND & ITS


PRODUCT CATEGORY
Highly respected brand not only in namkeens
but also in the snack foods and sweets
Equity stands for quality, purity & trust
Product Categories:- Non- Frozen Line:- It Includes Snacks,
Sweets, Ready to Eat, Cookies, Syrups,
Poppadum, Healthy Snacks, Perishable Sweets.
- Frozen Line :- It Includes Indian Breads Like
Naan, Aloo Paratha.., Indian Snacks like
Samosa, Aloo Tikki . Curries Like Dal Makhni,
Paneer Makhni Sweets like Rasmali,
Motichoor Ladoo

The growth
More than 60 % share in the branded market
Turnover of more than US$ 300 millions.
Company owned Restaurant/Outlets at all
prime locations of New Delhi and other parts
of the National capital region (NCR)
Enjoys a very strong Distribution Network
reaching to every nook & corner of the
country

The growth
Indian market
- undisputed leader in the
namkeens(savories) category - -- considered to be the leader in the snack
food business in India
- vast range which is unmatched

The growth - Across the


seas
Taking Indian taste palate to the world
- captured the growing Indian influence especially
in the traditional with wide range of Indian
products

Proof of the pudding is in tasting it


- products available across more than 45
countries namely

OUR VISION
Create a Global Presence In Indian
Eateries through:
INNOVATION
PROFESSIONALISATION
EXPANSION
STRATEGIC APPROACH

FACTS & FIGURES

Manufacture &
Export

In India 60%
Out of India 80%

Product Portfolio is made up of more than 300 products


Snacks, Sweets and Ready to eat & Frozen Foods

Member of more than 15 chamber of commerce, including


Indo-American Chamber of commerce

HACCP accredited
ISO 22000: 2005 accredited

Memberships

Accreditation

Snacks and Sweets share

Market Share

Product
Portfolio

No.1 Manufacturer and Exporter of Indian Snacks and Sweets in the


World.
Growth rate in India is 25%
Growth rate out of India 40%.

HALDIRAMS EXPORTS

Growing strongly at 40% per year


Exports to the USA, UK, Middle
East, Asia,
Australia and New Zealand
UK
TESCO,
SUMMERFIELD
Available
in major
supermarkets
MIDDLE
EASTtheCARREFOUR,
around
Globe: LULLU, GEANT, NESTO
AUSTRALIA

WOOLWORTHS

NEW ZEALAND

WOOLWORTHS

HALDIRAMS IN USA
Export of Haldirams products to USA started 20 years
ago, in the year 1993.
Today, Haldirams is the top selling brand in the Ethnic
market in USA.
Haldirams products are available in over 2200 Ethnic
stores USA wide.
In the Ethnic market, Haldirams snacks and sweets
have an amazing market share of 80% in USA.
Currently, the turnover for Haldirams products in USA
is approximately $14 million

EXPORTS GROWTH

PRODUCTS SELCTION FOR WALMART


THESE ARE THE FOLLOWING PRODUCTS WHICH ARE FAST
MOVING AND WHICH WE BELIVE THAT THESE WILL BE PICKED
BY NOT ONLY THE INDIAN NATIONALS BUT OTHER NATIONALS
TOO ..
KHATTA MEETHA 400GMS
BHUJIA 400GMS
ALOO BHUJIA 400GMS
NUT CRACKER 400GMS
MOONG DAL 400GMS
PANCHRATTAN 400GMS
NAVRATTAN 400GMS
SAMOSA 400GMS
BHELPURI 400GMS
SOAN PAPDI 250GMS

BENEFITS TO WAL-MART
Haldirams products would be a new range for WAL-MART
and hence all sales generated will be incremental
Labeling legislations are adhered to strictly for packaging
of products
Distribution of Haldirams products will be done via WALMART Distribution centers
Shrinkage or potential theft issues are minimum
Highest quality raw material and machines are used in the
processing of ingredients for all Haldirams products and
hence should ensure minimum issues at store level.
Strong emphasis on International standards of
manufacturing & Quality control.
Claim deal & Marketing Support will be provided with all
products

MARKETING STRATEGY
Support for product launch & first six months
advertising per product.
Sampling and in store promotions by specially
designed Haldirams promotion stands.
Advertising &
Promotion

Dual promotions offered


Annual promotion
Periodical Promotion
100% commitment to every possible activity
required to the extent till our products are
established.

New Product
Development

As and when new products will be


introduced, all the marketing and promotion
programs to bring the awareness about the
new products will be undertaken.

How do the products fit within Category


Trends?
Population
Currently Asian-born population makes up 3 rd largest of USA
The Asian-born population is concentrated heavily in the 20-44
years age group.
Since 1980 the populations from East-Coast and West Coast
have increased threefold
USA population increasing every year with migrants intake.
Consumer Tastes and Preferences
All the savory items have low cholesterol & low Trans fats so
they would appeal as a healthy alternative to the health
conscious generation of today
In maximum products, lentils or lentil flour is the main
ingredient hence making the snacks full of protein
Multi layer aluminum foil packing helps keep the products
fresher over a longer period of time
Increasing popularity of Indian snacks and sweets globally
helps attracts consumers of all ethnicity
Supports promotion of multiculturalism

The Accolades our


Achievements
Won the prestigious award for food and Beverages
awarded by Trade Leaders Club in Barcelona,
Spain.

Haldiram is an ISO and HACCP Certified Company


and is approved by FDA, U.S.A.
For its business to give people things that taste good.
And in the process has tasted success itself

HALDIRAMS is honored to be a member of Snacks Food


Association (SFA), Virginia, U.S.A. which comprises of
world renowned food product manufacturers.
The Group has also to its credit KASHALKAR MEMORIAL
AWARD presented by All India Food Preservers
Association (Regd.) in 1996 at its Golden Jubilee Celebration
for manufacturing best quality food products.
BRAND EQUITY AWARD 1998 was awarded by Progress
Harmony Development Chamber
of Commerce & Industry through Shri Yashwant Sinha,
former Union Finance Minister recognizing the successful
creation of Indian Brand HALDIRAMS.

HALDIRAMS SOCIAL WORK


OPENED A HOSPITAL IN BIKANER
OPENING SCHOOL IN NOIDA
PLANTED 500 TREES IN BIKANER
AT ALL OUTLETS PAPER BAGS ARE
USED.
RE-CYCLING OF THE WASTE WATER
IS THERE IN ALL FACTORIES.

What made it possible?


Our passion and commitment towards
providing quality and pure products
Environment friendly manufacturing
facilities
The unparalleled quality of the ingredients
for e.g. the almonds come all the way from
USA and the raisins from Afghanistan.

SUMMARY
The manufacturer is an established (Over 60 years) and leading
brand name in India and around the Globe
Exports of Haldirams products is growing at a rate of 40% globally
Haldirams products are readily available in large super market
chains across the globe and are performing exceptionally well.
By introducing the suggested range of products the total dollar
profit to the category in six months is projected at $???????
The products are of very high quality and are backed by various
certifications.
Extensive Support will be provided by the manufacturer and
supplier at both the store level (Plano-gram's) and with the Media
and Marketing to launch and market the product to the wider
Australian market.

THANK YOU

HALDIRAM SNACKS PVT. LTD.


B1/H3, MOHAN COOPERATIVE INDUSTRIAL
ESTATE, MATHURA ROAD,
NEW DELHI 110044
TEL: +91 11 45204122/100
FAX: + 91 11 28898014/16

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