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Nature of Attitude
i.
Components/Dimensions of Attitude
Cognitive
(knowledge)
Affective
(feeling)
Behaviour
(active)
Cognitive
Component
Attitude
Affective Component
Behavioral
Component
My pay is low.
My supervisor is unfair.
AFFECTS
BEHAVIORS
ABC Model
The importance of the model is that to
thoroughly understand an attitude, one
must assess all three components.
Example one wants to evaluate ones
employees attitude toward flexitime
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Formation/Development Of
Attitude
Formation of Attitudes
LEARNING