Академический Документы
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1999
Group No. 09Archita (191) | Gagandeep (200) | Prachi (214) | Richard (221) | Teresa (236)
History of Apple
History of Apple
Competitive Advantage
Capability
Rare
Valuable
Costly to imitate
Exploited by the
organization
Competitive Consequence
Ecosystem
Yes
Yes
Yes
No
Sustainable Competitive
Advantage
Hardware +
Software offering
Yes
Yes
Yes
Yes
Sustainable Competitive
Advantage
Innovation &
Differentiation
Yes
Yes
No
Yes
Sustainable Competitive
Advantage
Marketing
No
Yes
No
No
Competitive Parity
PC industry
over the
1990s
PC Manufacturing
PC
PC buyers:
buyers: business,
business, government,
government, education
education and
and home
home
In
In 1980s,
1980s, most
most PC
PC buyers
buyers were
were first
first time
time customers
customers and
and were
were therefore
therefore intimidated
intimidated by
by the
the technology
technology
and
servicePreferred
to
buy
from
established
brands
through
full
service
computer
dealers
and service- Preferred to buy from established brands through full service computer dealers
In
In early
early 1990s,
1990s, consumers
consumers had
had become
become more
more knowledgeable
knowledgeable about
about PCs
PCs and
and various
various channels
channels emerged
emerged
Direct
procurement
from
manufacturers
by corporates
Superstores
such as
Walmart
catered to
consumers
and SMEs
Mail order
outlets offered
high discounts
Value-added
resellers
fulfilled
business
demand for
networked PCs
However
However in
in late
late 1990s,with
1990s,with advent
advent of
of Internet,
Internet, PCs
PCs were
were marketed
marketed to
to customers
customers on
on the
the World
World Wide
Wide Web
Web
PC Manufacturers
COMPAQ
IBM
DELL
Intel faced increasing competition in 1990s from others such as AMD, IBM, National Semiconductor
etc.
Microproces Maintained leadership by cutting prices and new products although AMD took away a good share
with even further price undercutting
sors
Application
software
Alternative Technologies
New devices
PDAs
Smart phones
Game consoles
TV Set top boxes
The four main types of PC buyer have remained the same since the early 1990s : Business, Home, Government and
Education
The distribution channels have changed, Business buyers now buy direct from vendors or distributors as
opposed to full-service dealers
The 1990s saw Moores Law holding true and the end of the technological boom has left behind a saturated PC
industry with decreasing profit margins
Highly standardized products, low margins and oversupply characterize todays market
Suppliers of PCs are struggling to find meaningful differentiation with their competitors
Intense competition has lead to consolidation between players on certain aspects like R&D of a product
Pre- Jobs
Post Jobs
Strategy
Pre- Jobs
Differentiation
Post Jobs
Pre- Jobs
Differentiation focus
Post Jobs
Strategy
Cost focus
Pre- Jobs
Post Jobs
Targeted the lower end of
the market with iMac
Recommendations
THANK YOU