Decision Making Process

Ing. Josu vila Moreno

M.C. Jess ngel Ramrez Aguilar
Agosto 2016

Needs wants and demands

Needs -Human needs are the basic requirements and
include food clothing and shelter. Without these humans
cannot survive.
Generally, the products which fall under the needs
category of products do not require a push. Instead the
customer buys it themselves. But in todays tough and
competitive world, so many brands have come up with the
same offering satisfying the needs of the customer, that
even the needs category product has to be pushed in the
customers mind.

Wants Wants are a step ahead of needs and

are largely dependent on the needs of humans
themselves. For example, you need to take a bath. But i
am sure you take baths with the best soaps. Thus
Wants are not mandatory part of life. You DONT need a
good smelling soap. But you will definitely use it
because it is your want. In the above image, the baby
needs milk but it WANTS candy

need is lacking
something, feel you
are missing
something.

Decision Making.......????

Prepared By:

Ashwinder
Kaur

School Counsellor, BBPS

Ludhiana.

Decision Making

A decision is one when there are

different things you can do and you
pick one of them. You make lots of
decisions everyday!

Some decisions are easy

like.......

What to eat in
breakfast????

What to wear????

Some decisions are difficult

like.......

Choosing a career

Choosing good friends

Changing a job

In every situation you

have to search for...

How to make right

decisions???

Example
Amy really wants a new
cell. Unfortunately, the
one she wants costs Rs.
15000, and she has only
Rs. 10000. She wonders
how she will get the rest
of money?

Step 1: Relax

Take a deep breath and let all of the

air out.

Step 1: Relax

The first thing Amy should

do is relax.

Step 2: Say something

positive....I can do
this...I can deal with
This
this...

This gives you confidence and makes

you feel good about yourself.

Step 2: Say something

positive

Now its time for Amy to give herself

confidence.

Step 3: Identify the

problem

Try to search out actual

problem.

Step 3: Identify the

problem

Amy does not have enough money

to buy the phone.

Step 4: What are your

choices??

Think of all the possible

solutions.

Step 4: What are your

choices??

Come up with list of possible solutions:

1) Save her money until shes has got
enough money.
2) Borrow money from her parents or
friends.
3) Buy a cheaper phone.

Step 5: Consider the

consequences of your
solutions.

List both the negative and

positive consequences.

Step 5: Consider the

consequences of your
solutions.

1) Save her money until shes has got

enough money.
+VE: She will feel proud about her
accomplishments; she will get the phone she
really wants.
-VE : She has to wait.

Step 5: Consider the

consequences of your
solutions.

2) Borrow money from her parents or friends.

+VE: Amy will get the phone right away.
-VE: She wont feel independent; friends or
parents might say NO to her.

Step 5: Consider the

consequences of your
solutions.

3) Buy a cheaper phone

+VE: Amy will get the phone right away.
-VE: Amy wont get the phone the phone
she really wants.

Step 6: What is
important to you???

Step 6: What is
important to you???

What is important for Amy??

....getting the phone she really wants???
.... getting the phone right away???
....not borrowing money???
After choosing what is important, cross out other
solutions.

Step 7: Make the

decision

Step 7: Make the

decision

Amy decided to wait in order to

save some more money for phone.