Marketing Introduction

Upon completion of this section one

should be able to:
Understand the features and benefits of the new line of SSL

Volvo Construction Equipment

Global Marketing

C-Series Product Offering

B-Series Range

C-Series Range

5 machines in range

18 machines in range

Radial lift only

7 Radial lift and 11 Vertical

lift

Wheeled only

11 Wheeled and 7 Tracks

640 to 1,090 kg ROC range

610 to 1,500 kg ROC range

23% Global market

coverage *

94% Global market

coverage *

* estimate based on key product criteria (ROC coverage / tracks / no vertical lift / no CE mark)

Volvo Construction Equipment

Global Marketing

Radial Lift

Wheeled Positioning Full Range

ROC

1,500lbs
680kg

2,000lbs
910kg

2,500lbs
1140kg

MC60C MC70C MC80C MC85C MC95C MC105C

1350lbs 1550lbs 1650lbs 1750lbs 1900lbs 2050lbs
610kg 700kg 750kg 800kg 860kg 930kg
48hp
56hp
56hp
60hp
60hp
60hp
S130
S150
S160
S175
S185
S205
1300lbs 1500lbs 1600lbs 1750lbs 1850lbs 2050lbs
590kg
680kg 730kg
800kg 840kg
930kg
49hp
56hp
61hp
49hp
61hp
66hp
216B
226B
1400lbs 1500lbs
640jg
680kg
47hp
56hp

L160
1600lbs
730kg
44hp

L170
1765lbs
800kg
50hp

410
1500lbs
680kg
57hp
4240E
1350lbs
610kg
46hp

420
430
1850lbs 2000lbs
840kg 910kg
69hp
77hp
4640E
1650lbs
750kg
62hp

5240E
1900lbs
860kg
62hp

Volvo Construction Equipment

Global Marketing

L175
2000lbs
910kg
56hp

L185
2500lbs
1140kg
77hp

6640E
2600lbs
1180kg
84hp

MC155C
3300lbs
1500kg
91hp
S850
3875lbs
1760kg
92hp

272C
3250lbs
1480kg
90hp

328D
2800lbs
1270kg
80hp

332D
3200lbs
1450kg
89hp

L190
2800lbs
1270kg
83hp

435
440
450
445
2200lbs2200lbs 2450lbs 2500lbs
1000kg 1000kg 1110kg 1140kg
77hp 83hp
83hp
77hp
5640E
2200lbs
1000kg
84hp

3,500lbs
1,590kg

S750
S770
3200lbs 3350lbs
1450kg 1520kg
85hp
92hp

252B
262C
2650lbs 2700lbs
1200kg 1230kg
71hp
82hp
326D
2600lbs
1180kg
70hp

L180
2200lbs
1000kg
69hp

MC125C MC135C
2800lbs 3000lbs
1270kg 1360kg
84hp
91hp

S650
2690lbs
1220kg
74hp

256C
2350lbs
1070kg
82hp

318D
320D
1800lbs 2000lbs
820kg
910kg
58hp
63hp

3,000lbs
1,360kg

MC115C
2600lbs
1180kg
84hp

S630
2180lbs
990kg
74hp

236B
242B
246C
1950lbs 2150lbs 2150lbs
890kg
980kg 980kg
71hp
71hp
73hp

313
315
1400lbs 1500lbs
640kg 680kg
45hp
45hp
L150
1350lbs
610kg
38hp

MC110C
2250lbs
1010kg
84hp

Vertical Lift

465
3000lbs
1360kg
83hp
V270
2700lbs
1230kg
84hp

7810E
3850lbs
1750kg
99hp

Radial Lift

Wheeled Positioning Large Frame

ROC

2,000lbs
910kg

2,500lbs
1140kg
MC110C
2250lbs
1010kg
84hp

242B
246C
2150lbs 2150lbs
980kg 980kg
71hp
73hp

3,000lbs
1,360kg
MC115C
2600lbs
1180kg
84hp

S630
2180lbs
990kg
74hp

S250
2500lbs
1140kg
75hp
256C
2350lbs
1070kg
82hp

MC125C
2800lbs
1270kg
84hp

435
440
2200lbs2200lbs
1000kg 1000kg
77hp 83hp
5640E
2200lbs
1000kg
84hp

Volvo Construction Equipment

Global Marketing

MC135C
3000lbs
1360kg
91hp

S650
2690lbs
1220kg
74hp

332D
3200lbs
1450kg
89hp

L190
2800lbs
1270kg
83hp

450
445
2450lbs 2500lbs
1110kg 1140kg
83hp
77hp

465
3000lbs
1360kg
83hp
6640E
2600lbs
1180kg
84hp

V270
2700lbs
1230kg
84hp

MC155C
3300lbs
1500kg
91hp
S770
3350lbs
1520kg
92hp

272C
3250lbs
1480kg
90hp
328D
2800lbs
1270kg
80hp

L185
2500lbs
1140kg
77hp

3,500lbs
1,590kg

S750
3200lbs
1450kg
85hp

252B
262C
2650lbs 2700lbs
1200kg 1230kg
71hp
82hp
326D
2600lbs
1180kg
70hp

L180
2200lbs
1000kg
69hp

Vertical Lift

Radial Lift

Tracked Positioning Full Range

ROC

1,500lbs
680kg
MCT60C
1400lbs
640kg
56hp

2,000lbs
910kg

2,500lbs
1140kg

MCT80C
1800lbs
820kg
60hp

MCT85C
1900lbs
860kg
60hp

MCT110C
2250lbs
1010kg
84hp

T180
1800lbs
820kg
66hp

T190
1900lbs
840kg
66hp

T630
2230lbs
1010kg
74hp

247B
1505lbs
680kg
56hp

257B
1870lbs
850kg
71hp

CT315
1500lbs
680kg
45hp

259B
2065lbs
940kg
71hp

279C
2240lbs
1020kg
82hp

TL220
1250lbs
565kg
51hp

277C
2337lbs
1060kg
82hp

Volvo Construction Equipment

Global Marketing

440CT
2100lbs
955kg
83hp

289C
287C
2695lbs 2709lbs
1225kg 1225kg
82hp
82hp

TL240
2080lbs
940kg
83hp

C195
2900lbs
1320kg
83hp
450CT
2700lbs
1230kg
83hp

CTL85
2470lbs
1120kg
92hp
TL250
2620lbs
1190kg
92hp

MCT145C
3200lbs
1450kg
91hp

299C
299C
2905lbs 3005lbs
1320kg 1365kg
90hp
90hp
329D
2900lbs
1320kg
80hp

C185
2550lbs
1160kg
77hp

445CT
2310lbs
1050kg
77hp

3,500lbs
1,590kg

T750
T770
T850
3325lbs 3475lbs 3525lbs
1510kg 1580kg 1600kg
85hp
92hp
99hp

323D
2500lbs
1140kg
63hp

CTL75
2080lbs
945kg
83hp
TL230
1885lbs
855kg
68hp

MCT135C
3000lbs
1360kg
91hp

T650
2570lbs
1170kg
74hp

C175
2200lbs
1000kg
56hp

CTL65
1620lbs
735kg
66hp

3,000lbs
1,360kg

MCT125C
2600lbs
1180kg
84hp

319D
1900lbs
840kg
58hp

420CT
2000lbs
910kg
69hp

Vertical Lift

333D
3300lbs
1500kg
89hp

Radial Lift

Tracked Positioning Large Frame

ROC

2,000lbs
910kg

2,500lbs
1140kg
MCT110C
2250lbs
1010kg
84hp

279C
2240lbs
1020kg
82hp

3,000lbs
1,360kg
MCT125C
2600lbs
1180kg
84hp

T630
2230lbs
1010kg
74hp

C175
2200lbs
1000kg
56hp

289C
287C
2695lbs 2709lbs
1225kg 1225kg
82hp
82hp

C195
2900lbs
1320kg
83hp
450CT
2700lbs
1230kg
83hp

CTL85
2470lbs
1120kg
92hp
TL250
2620lbs
1190kg
92hp

Volvo Construction Equipment

Global Marketing

MCT145C
3200lbs
1450kg
91hp

299C
299C
2905lbs 3005lbs
1320kg 1365kg
90hp
90hp
329D
2900lbs
1320kg
80hp

C185
2550lbs
1160kg
77hp
445CT
2310lbs
1050kg
77hp

3,500lbs
1,590kg

T750
3325lbs
1510kg
85hp

323D
2500lbs
1140kg
63hp

440CT
2100lbs
955kg
83hp

MCT135C
3000lbs
1360kg
91hp

T650
2570lbs
1170kg
74hp
277C
2337lbs
1060kg
82hp

Vertical Lift

333D
3300lbs
1500kg
89hp

T770
3475lbs
1580kg
92hp

T870
3525lbs
1600kg
99hp

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Cab Side Entry/Exit

Feature
Unique side
entry/exit, with large
opening door.

Safety

Operators Environment

Volvo Construction Equipment

Global Marketing

Comfortable Operators Environment

Feature
Comfortable, low
noise canopy/cab is
27% larger than
the B-Series.

Safety
Volvo Construction Equipment
Global Marketing

Quality

Operators Environment Performance/Productivity

360 Visibility
Feature
Loader arm
has a single
tower design no horizontal
cross member,
minimal mesh,
narrow ROPS
pillars and a rear
view mirror.

Safety

Operators Environment Performance/Productivity

Volvo Construction Equipment

Global Marketing

Choice of Seats
Feature
Choice of 3 seats, each one fully
adjustable to suit the operator.
Adjustable pods option.

Operators Environment Performance/Productivity

Volvo Construction Equipment
Global Marketing

Left Hand Control Pod

Feature
The arm rest on top of
the left hand pod tilts
open to reveal a
storage bin.

Safety

Operators Environment

Volvo Construction Equipment

Global Marketing

Easy To Reach Drink Storage

Feature
Universal cup holder
molded into the righthand control pod.

Operators Environment
Volvo Construction Equipment
Global Marketing

Simple Throttle Speed Adjustment

Feature
Electronically
controlled throttle
Floor mounted foot
throttle allows for
further fine control of
engine speed (option)

Operators Environment Performance/Productivity

Volvo Construction Equipment
Global Marketing

Year-Round Cab Comfort

Feature (Option)
Sealed and pressurized
enclosed cab with heater / air
conditioner.
Six ideally located air vents

Operators Environment
Volvo Construction Equipment
Global Marketing

Choice of 3 or 7-Function Controls

Feature
Easy to use controls with choice of attachment and feature
switches.

unction std on wheeled

7 function - std on tracks
Operators Environment Performance/Productivity
Volvo Construction Equipment
Global Marketing

Radio
Feature (Option)
Waterproof marine radio
Two roof mounted
speakers.

Operators Environment
Volvo Construction Equipment
Global Marketing

Operators Environment - Review

Easy to use 7function controls.

Unique side
entry/exit, with large
opening door.
Volvo Construction Equipment
Global Marketing

6 vent HVAC
system

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Unique Single Loader Arm Design

Feature
Unique single loader
arm design provides the
loading performance and
durability of competitors
but with the advantages
of a side entry, single
tower format.

Safety

Performance/Productivity

Volvo Construction Equipment

Global Marketing

Serviceability

Quality

Raised Loader Arm Service Access

Feature
Side entry / exit allows the
operator stop the machine
then safely exit the machine
with the loader arm in a
raised position.

Safety
Volvo Construction Equipment
Global Marketing

Grease Locations
Feature
13 greasing
locations on vertical
lift machines.
9 greasing locations
on radial lift
machines.

Serviceability
Volvo Construction Equipment
Global Marketing

Boom Suspension System

Feature

(Option)
BSS reduces
bouncing, pitching and
therefore bucket
spillage over rough
ground.

Operators Environment Performance/Productivity

Volvo Construction Equipment
Global Marketing

Loader - Review
13 grease points on
vertical lift, 9 on radial
lift

Unique, yet
durable single
loader arm
oversized pivot pins
Volvo Construction Equipment
Global Marketing

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Two-Speed Travel
Feature

(Option)
Engaged using a
trigger on the lefthand control handle,
two-speed option
increases travel
speed by up to 80%.

Performance/Productivity
Volvo Construction Equipment
Global Marketing

Choice of Tyres to Suit Application

Feature

(Option)
Choice of tyres:
Wide Floatation
Solid
Solid Flex

Performance/Productivity
Volvo Construction Equipment
Global Marketing

Quality

Operating Costs

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Efficient Lighting
Feature
Two 55W halogen
work lights are
mounted on the front
of the cab, adjustable
but protected by the
front cab lip.
Two work lights also
mounted on the rear
as standard
equipment.

Safety

Performance/Productivity

Volvo Construction Equipment

Global Marketing

High Capacity Battery & Disconnect

Feature
Heavy-duty 12V 1000 CCA
battery is located in the engine
bay.

Reliability
Volvo Construction Equipment
Global Marketing

Serviceability

Quality

Safety

Easy To Access Fuses

Feature
Key fuses are located in the rear of the
cab.

Operators Environment
Volvo Construction Equipment
Global Marketing

Serviceability

Quality

Road Light Kit For On-Road Safety

Feature

(Option)
Road Light kit
allows the machine
to be used on-road
jobsites (where local
regulations allow).

Safety
Volvo Construction Equipment
Global Marketing

Non-Evasive Back Up Alarm

Feature

(Option)
The white noise alarm
is easily heard over
background noise, but
the sound itself is
confined to the
immediate working
area.

Safety

Operators Environment

Volvo Construction Equipment

Global Marketing

Environment

Driveline and Electrical - Review

Easy to access key fuses

Solid tyres (choice of

tyres to suit
application)
Volvo Construction Equipment
Global Marketing

Easy to access
battery
disconnect

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Leak Free ORFS Connections

Feature
Hydraulic connections
use ORFS (O-Ring Face
Seal) fitting in order to
minimize hydraulic
leakages as well as
resisting vibrations and
twisting.

Reliability
Volvo Construction Equipment
Global Marketing

Quality

Operating Costs

Environment

Easy To Use Auxiliary Couplers

Feature
Three port flat-face
auxiliary couplers are
located on the loader
arm.

(option)

(option) Centre

HighFlow ups flow rate to 35

gpm / 125 lpm.

Mount Auxiliaries move

couplers to the front of
cab under a protective
cover.
Performance/Productivity
Volvo Construction Equipment
Global Marketing

Manual Loader Boom Release

Feature
Manual release
for loader is
located in the
engine bay,
allowing the
loader arm to be
lowered without
power.

Safety
Volvo Construction Equipment
Global Marketing

Serviceability

Single Path Self-Leveling

Feature

(Option)
Hydraulic selfleveling allows the
attachment to
remain parallel to
the ground
throughout the raise
cycle lift path.

Performance/Productivity
Volvo Construction Equipment
Global Marketing

Volvo Hydraulic Attachment Bracket

Feature

(Option)
Hydraulically
operated attachment
allows the operator to
change attachments
without leaving the
cab.

Performance/Productivity
Volvo Construction Equipment
Global Marketing

Hydraulics Review
ORFS
connectors

Volvo Hydraulic
Attachment
Bracket
Volvo Construction Equipment
Global Marketing

Self-leveling

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Impressive Fuel Tank Capacities

Feature
Best in class fuel tank capacities
are between 11% and 45% larger
than the equivalent B-Series
models, whilst the fuel fill is below
1m / 40 from the ground.

Operating Costs

Performance/Productivity

Volvo Construction Equipment

Global Marketing

Serviceability

Environment

Powerful, Efficient Engine Choices

Feature
Range of Volvo supported
Tier III engines from 84 to
91hp (63 to 68kW).

Reliability
Volvo Construction Equipment
Global Marketing

Quality

Performance/Productivity

Serviceability

Power Attachments At A Controlled Speed

Feature (Option)
Creep control allows the
operator to set a lower fixed
throttle speed, whilst
maintaining maximum
hydraulic flow.

Performance/Productivity Operators Environment

Volvo Construction Equipment
Global Marketing

Modules / Agenda
4. Product Features and Benefits
1. Operators Environment 25 + 10
2. Loader 8 + 2
3. Driveline 6 + 6
4. Electrical 7 + 3
5. Hydraulics 7 + 5
6. Engine 8 + 4
7. Frame 5 + 5

Volvo Construction Equipment

Global Marketing

Ideal All-Round Weight Distribution

Feature
Weight is evenly
distributed across the
machine to achieve the
same levels of balance as
one would expect from a
two arm machine.

Safety

Performance/Productivity

Volvo Construction Equipment

Global Marketing

Engine and Frame Review

Ideal
weight
distribution
Fuel capacity /
ground level filling

Creep
control
Volvo Construction Equipment
Global Marketing