Introduction

Telecommunication industry in
Bangladesh is considered to be the
most competitive industry of
Bangladesh.
It is the previous monopoly provider
of telecommunications services
occurred in the 1990s
It is now one of the biggest sector of
Bangladesh.

Telecom Infrastructure in Bangladesh

Many foreign investors are now

interested to do business in telecom
sector in Bangladesh which reveals
that Bangladesh has become a
significant hub for telecoms
Bangladesh has a huge potential in
WiMax and submarine cable which is
a new technology in the country and
has attracted the foreign telecom
operators.

Market Size and Growth

Rate

Competition

Industry Profitability

Telecommunications industry maintain strong sales growth

and meet profitability expectations of their shareholders
were actively selling low-profitability or non-core
businesses. Telecom portfolio management is one of the
most important determinants of long-term prosperity of
research-oriented telecommunication companies

OVERVIEW OF MOBILE TELECOM MARKET IN

BANGLADESH:

Currently there are 5 mobile operators in

Bangladesh. They are namely-

Grameenphone
Banglalink
Robi
Airtel
TeleTalk

OVERVIEW OF GRAMEEN
PHONE
It is one of the private sector investment of the
country.
launched its service on the Independence Day of
Bangladesh in March26, 1997.
Grameen phone has always been a pioneer in
introducing new products and services in the local
market.
Provide a best facility to the employee.
Generated direct and indirect employment for a large
number of people over the years.

Mission, Vision and Objective of GrameenPhone

Mission
Vision:
Objective
Strategy of GrameenPhone
The basic strategy of GrameenPhone Ltd. Is for
the overall coverage of both urban and rural
areas. It builds continues coverage, cell after
cell, with an intention to bring the whole
country under its network.

PROMOTIONAL STRATEGY OF GRAMEEN PHONE

Advertising
Sales Promotion
Public Relation
Personal Selling
Direct Marketing

Overview of Banglalink
Banglalink is the digital
communications limited is fully
owned by telecom ventures ltd.
one of the worlds largest integrated
ltd
since banglalinks launch in february
2005,
banglalink currently has 31.9 million
subscribers as of february 2016 ,
representing a market share of

Vision and Objectives of Banglalink

Vision
Objectives

PROMOTIONAL STRATEGY OF BANGLALINK

Advertisements through
billboards
Advertisements in the national
newspapers
Promotion:
Personal Selling:
Sales promotion:
Public Relation

Overview of Teletalk
Teletalk Bangladesh Limited is a
public limited company, registered
under the Registrar of the Joint stock
companies of Bangladesh
Teletalk is only state run Gsm &
3G Mobile phone operator in
bangladesh.
Fifth largest mobile phone operator in
Bangladesh.

Promotion Strategy of
Teletalk

Advertising
Advertising media
Personal Selling
Sales Promotion
Public Relation

Overview of ROBI
ROBI is the dynamic and leading endto-end countrywide GSM mobile
communication solutions of TM
International (Bangladesh) Limited.
It is a joint venture company
between Telecom Malaysia Berhad
and A.K. Khan & Co. Limited,
It was established in the year 1996
launched in 1997 under the brand
name ROBI.

Vision and Mission of Robi

Vision
Mission

PROMOTIONAL STRATEGY OF
ROBI

Public Relation
Direct Marketing
Sales promotion
Billboard
Newspaper
Television
Advertising media

Overview of Airtel
Airtel Bangladesh Limited is one of the fastest
growing mobile services providers in Bangladesh
and is a concern of Bharti Airtel Limited, a leading
global telecommunications services provider
customer base of more than 10 million
The company offers a wide array of innovative
mobile services, including voice, value added
services, data and m-commerce products
is focused on expanding its state-of-the-art
mobile network both for coverage and capacity

PROMOTIONAL STRATEGY OF
AIRTEL

Advertising media
Television
Newspaper
Billboard
Sales promotion
Direct Marketing
Public Relation

Strategic Moves of Rivals

Emphasis on Service Innovations

Try To Satisfy Present Customers
Expanding Internationally
Building New or More Flexible
Capabilities

Key Success Factors

Market Position
Services Mix and Development
Marketing and Distribution
Channel
Financial Flexibility
Cash Flow Protection
Financial Policy

Conclusion