Marketing Promotion in Hexaware

Technologies B2B Marketing

Praveen Rajkumar |1403

BRIEF ON HEXAWARE
Inception in 1990, Outsourcing provider of IT, BPO, Consulting and Next-Generation Services
Provide meaningful technology solutions to, Large Enterprises & Fortune 500 organizations
Revenue over $485.5 Million and 11,600+ employees
Believe in core principle of bringing complete Transparency & Trust in each Relationship
Driven by internal focus standards of excellence through SHRINK IT GROW DIGITAL
approach while eliminating the disconnects in any Outsourcing relationships through
Watermelon Effect and further fueled by Hexawares DQUBE-Dream Delivery Model

WATERMELON EFFECT
Companies lookup to their outsourcing partners to harness the best of
new digital technologies to stay ahead of current and future competitors
Customer Service
Hexaware Technologies aims to use innovative strategy to give clients an
alternative that the digital marketplace is demanding their incumbents
There always a sub-optimal relationships that exist between companies
and their outsourcing partners when there is no value add outside the
contract
Part of the problem Indian ITES companies have become too big and
On the outside,
watermelon
smooth,
green,tobut
therefore
unable to a
provide
the right is
attention
andshiny
qualityand
of service
most
of their
customers
under
the surface
it is red and very fragile R Srikrishna, CEO

DQUBE MODEL DREAM

DIGITAL DELIVERY
This account is separate from your personal Facebook but works in similar ways and innovate

approach to streamline Digital Delivery.

Dream Digital Delivery Framework - Extreme Automation, Agile Process Orchestration,
Integrated Dev Ops, Fixed Price Execution Framework, High Risk Project Management and
transparent interconnected global development network
Service Differentiation Optimize service delivery throughReduce People Dependency,
Agile Execution, Transparency to Customers on risks, slippages and progress,
Proactive Risk Management and being an Innovator in the value chain
Problem: How to sell the service transforming DQUBE model to current and
prospective clients?

DQUBE MODEL DREAM

DIGITAL DELIVERY (CONT)

How to promote the service transforming DQUBE model to current

and prospective clients?

Anti-Pyramid Engagement Approach:Promote the DQUBE

Model through the Consultants who have stayed with the same
client account for at least four years
Traditional way Dont bring client into your environment, dont

make them experience how incumbent cater service to other clients;

clients dont interact with each other to learn from each other

FACEBOOK @ Work

FACEBOOK @ WORK

FACEBOOK @ WORK
(CONT)
This account separates your personal Facebook but works in
similar ways
Interact with all clients and employees to learn things,
communicate easier, arrive at solutions quickly
Get in touch with clients through their news feed
Promotes relationships beyond contract
Clients could be aware of any one in Hexaware which could be
leveraged to solve a problem

CAN OTHERS IMITATE OUR

STRATEGY?
We believe others can not, as most IT firm are huge in
employee size. Driving such strategy would be difficult
We are in the tide at the right time with the right size 11,000
employees
We have highest client retentions

IMPLEMENTATION
Identify campaign champions (Delivery Managers, Project
Managers) for existing clients to promote Facebook @ work
Organize demo sessions with senior leadership of clients
Facebook @ work in mobile platform
Invite industry bodies like IEEE, ISACA, PMI institute, ISC2

THANK YOU