BUSINESS STRATEGIES ASSIGNMENT

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INTRODUCTION:

This presentation looks at the strategic planning

process of TATA Steel Europe

A detailed & pertinent discussion will be

presented including the internal and external
analysis of organization along with how things
are likely to be in the future

INTRODUCTION:

Mission

Vision

Goals

Objectives

Core Competencies

Moreover, the presentation will focus on:

Elements which are under

strategic plan is being laid out

consideration

when

The methods which are used to enhance the strategic

plans

ELEMENTS INFORMING STRATEGIC

PLANNING OF BUINESS

Strategic planning process acts as a useful guide for strategic planners

for any organization as it facilitates them in the following manner;

Aid to handle complex business issues and series of actions

Which are to be performed and fulfilled on both individual and team level

Working for an organization for the attainment of its ultimate goals and
objectives

And that must be planned and executed in a time bound working environment

Planning is considered as an important pillar for strategic business

success and continuous modification of it act as an organization
strategic backbone

Mission, vision, objectives, goals and core competencies are the set of
key elements that informs and completes the strategic planning
process for the business

ELEMENTS INFORMING
STRATEGIC PLANNING OF BUINESS
Definitions

Identification
TNTs mission,
vision, goal,
objective and
core competence

Brief explanation
of TNTs mission,
vision, goal,
objective and
core competence

Mission: It is the
ultimate purpose of
existence
for
the
business
and
consequently,
its
continuance
(Varia,
2005).

A global team of
empowered
people
that links business,
markets and people in
a sustainable manner.

TNT recognizes itself

as a skillful and self
starter
team
of
international peoples,
that
effectively
integrates the core
ingredients
of
companys
success,
i.e.
its
people,
business and market,
in a meaningful way.

Vision: informs the To be one of the most The company targets

upcoming future of the admired
delivery to be the best in the
organization and its company by the year products and parcels

ELEMENTS INFORMING STRATEGIC

PLANNING OF BUINESS
Definitions

Identification
TNTs Brief explanation of
mission, vision, goal, TNTs mission, vision,
objective and core goal, objective and
competence
core competence

Goals: are precise, concise

and
specific
set
of
statements that directly
aims
to
accomplish
organization mission. Goals
may short term as well as
long term.

We
look
forward
to
encompass practices and
strategies, that ultimately
aim to fulfill the demands of
our
stakeholders
while
aiming to protect, maintain,
support and enhance the
resources like human and
natural ones, that will be
direly needed in the future
(Tnt.com, 2015).

TNT aims to indulge in those

activities
through
its
strategic procedure, that
fulfills
the
ultimate
demands and needs of its
stakeholders and at the
same time protect, adding
value and enhancing its
natural resources, and in
addition,
its
employees
skills and motivation level.

Objectives: It emphasize
more focus and dedication
for the attainment of short
term targets and activities
of
entities
that
are
completely in line with the
companys
vision
and
mission (Strohhecker and
Grler, 2012).

Among many objectives of

TNT express, one is quoted
as under;
To answer 85% customers
calls within ten seconds
(Businesscasestudies.co.uk,
2015).

The company objective here

fits in a way to be in
ultimate streamline with its
mission, i.e. to provide the
fastest, most reliable and
best solutions for its entire
customer base.

ELEMENTS INFORMING
STRATEGIC PLANNING OF BUINESS
Definitions

Identification
TNTs
mission,
vision, goal, objective and core
competence

Core Competencies: are set of

intelligence, skills, expertise and
key technicalities and overall
working patterns of an entity,
which shines it apart and
distinctively from its competitors
(Duh, 2013).

We are passionate about our

valued customers, we care for
people, we fulfill our promises
and we have a can do mentality
(Tnt.com, 2015).

FACTORS TO CONSIDERED WHEN

FORMULATING STRATEGIC PLANS

What is Strategy? It is pro active guidelines and identification of protocols framed out by
organization higher management, towards series of complex actions which individuals and
teams within an organization needs to performed over specified time period, in order to
attain ultimate goal of organization (Johnson, Whittington and Scholes, 2012).

Strategy has a vital role in the achievement of overall goals and objectives of any company,
whether small scale, medium sized or large scale, because if one is not planning his future
line of actions, then he is planning to fail certainly. And it is how it applies to strategies in a
corporate world.

Following are the three set of factors which can be proved as a source of barrier or a
facilitator to the strategic planning process of TNT;
1)

CONTINUOS CHANGING OF TECHNOLOGICAL ASPECTS IN A BUSINESS WORLD

The management and strategic planners of TNT should emphasize and analyze its external and
internal environment, pertaining to the technology, that directly affects the swift and
continuous operations of the business. In this regard following key points must be
considered;
)

Indication of any possible sign of obsolescence in B2B process of TNT;

FACTORS TO CONSIDERED WHEN

FORMULATING STRATEGIC PLANS

Whether any new technology implementation needs to be

considered to make a particular function more update and
efficient;

Competitors current technological updates and value

additions; and

Regularly plan an independent expert survey within the

capital infrastructure of the company
(Leoisaac.com,
2015).

2)

UPDATES AND MONITORING

SECURITY CHANNELS

OF

SAFETY

AND

Another essential factor that may either take the face of

hindrance or an ultimate facilitator, over the execution of

FACTORS TO CONSIDERED WHEN

FORMULATING STRATEGIC PLANS

Regular and proper checks over security measures

over differentiated nature of delivery items needs
to be ensured and performed;

Customer feedback over the receipt of parcel, the

company managed to deliver them; and

Organizing and planning demonstrations over

current delivery processes followed by company to
analyze the present security environment (Rainey,
2010).

3) SUPPLY CHAIN ANGLE

Following bullets needs to be considered and assessed

FACTORS TO CONSIDERED WHEN

FORMULATING STRATEGIC PLANS

Ensuring that alternatives means of supply chain dynamics are

available at all working hours;

Aims to expand its distribution channels and storage facilities so

that short term objectives and goal can be positively met;

Continuously obtaining feedback from distributors, retailers,

store keeper in respect of delivery specifications ordered and
actually received by the customers;

Plans to analyze horizontal integration facets of supply chain

process, which would favorably open channels for the company
to grow in a enhancing manner (Rainey, 2010); and

Opt
for suitable mergers,
acquisitions,
amalgamations agreements in future years.

licensing

and

TECHNIQUES FOR
DEVELOPING STRATEGIC
BUSINESS PLANS

Strategic Planning Process can be typically divided into

following three sub processes or steps;

Strategic analysis which requires the feasibility studies and

examination of dynamics involved, within a particular segment
against which a strategic planning is being done;

Strategic Options Smart strategic planner would not always

rely on one single strategic plan rather multiple strategic planning
process would be framed out and targeted by him, to scatter the
dependencies of risks involved; and

Strategy in action The stage where final strategic planning

process is selected and implemented, based on the researched
facts, figures and dynamics of concerned project or segment in
favor of company.

TECHNIQUES FOR DEVELOPING

STRATEGIC BUSINESS PLANS
ANSOFF MATRIX
The model is one of the recognized business
technique for developing strategic business plans.
It facilitates the strategic planners to aim;

a particular business dimension for present set of

business goals and objectives of company; and

and another dimensions for the future business

prospects and so on.

TECHNIQUES FOR DEVELOPING

STRATEGIC BUSINESS PLANS
The technique specifically divided into four possible
business strategic directions, which a organization
management aims to take and they are (McDonald and
Meldrum, 2007);

Market Penetration (Products and services are offered

to categorical customers at cheaper prices to gain
maximum market share and tough time to competitors).

Market Development (efforts are made to shift

companys motives in exploring new markets and
strength the existing ones by improving its product and
services quality)

TECHNIQUES FOR DEVELOPING

STRATEGIC BUSINESS PLANS

Product Development (emphasis are made to improvised

the design, packaging, outlook, and tastes of existing line
of products and services, in order to explore and satisfy
new and existing customers in the same markets
respectively).

Diversification (direct intention of companys strategic

motives are shift towards, the introduction of some new line
of products in potential markets and new customer base).

There is a pictorial representation of Ansoff Matrix in the next

slide which will give a more better and clear idea.

TECHNIQUES FOR
DEVELOPING STRATEGIC
BUSINESS PLANS

TECHNIQUES FOR
DEVELOPING STRATEGIC
BCG GROWTH SHARE MATRIX
BUSINESS PLANS

This model demonstrate another important facets for growth

and shrinkage possibilities of companys product and
services.
This business model is comprise of four key components,
which would form a possible status for an organization and
they are (Galbraith, 2007);
Stars In star situation, companies enjoys a high market
share and high future growth prospects for its entire or
substantial product lines.

TECHNIQUES FOR
DEVELOPING STRATEGIC
BUSINESS PLANS

Cash Cows Cash cows are companies possess high market share
but simultaneously, low growth prospects, because the nature of its
products markets are either limited or all opportunities have already
been exploited.

Dogs Low market share and low market growth forms the basis for
this class of business, and thus, the ultimate survival of the company
becomes a question mark in future periods to arrive.

Question marks Under this situation companys have a lower share

of market for its products but higher market growth chances exists,
but those opportunities are difficult to capitalize and thus, requires
heavy investment and diligent expertise and visionary set of skills.

The concept is also illustrated with the help of a diagram in the next slide
(Smartdraw.com, 2015).

TECHNIQUES FOR
DEVELOPING STRATEGIC
BUSINESS PLANS

TECHNIQUES FOR
DEVELOPING STRATEGIC
BUSINESS PLANS

SPACE MATRIX

Internal Strategic Position

External Strategic Position

Financial strengths:
Following aspects would be of key importance
from TNT perspective;
Liquidity aspects of TNT;
How Return on Investments could be more
enhanced; and
Maintenance of continuous working capital
cycle, in order to create better cash flows
requirements within an entity and for its
operations.

Industry wide strengths:

TNT possess significant growth potential as
compare to other businesses;
More growth leads to improvement in
profitability;
Strong existence on global scale, i.e. around
200 countries worldwide;
Track record of continuous financial stability;
and
Possess a historical track record of competent
technical knowledge in the areas of delivery
services and solutions.

Competitive advantage:
Better and strong distribution channels;
Instances of repeat business from customer
loyalty;
In depth know-how of business core values;
and
Possibility of vertical integration in upcoming
future time.

Environmental Stability:
Barriers to entry in any future adventure may
affect company growth prospects and
profitability;
Inflation aspects should be thoroughly
addressed and accordingly be incorporated in
strategic outline of company;
Price variations of product to be maintained
with customer demands patterns and prior
satisfaction records; and

REFERENCES LIST:

Businesscasestudies.co.uk, (2015). Mission, aims and

objectives - Delivering a business strategy - TNT | TNT
case studies, videos, social media and information |
Business
Case
Studies.
[online]
Available
at:
http://businesscasestudies.co.uk/tnt/delivering-abusiness-strategy/mission-aims-andobjectives.html#axzz3UlNuAghB [Accessed 18 Mar.
2015].

Duh, M. (2013). Toward More Operational Dynamic

Capabilities Concept: Possible Contribution of the
Dynamic Enterprise Construct.IJBM, 8(9).

Galbraith, S. (2007). Anatomy of a business. Westport,

Conn.: Greenwood Press.

Johnson, G., Whittington, R. and Scholes, K. (2012).

REFERENCES LIST:

Rainey, D. (2010). Enterprise-wide strategic management. Cambridge, UK:

Cambridge University Press.

Smartdraw.com, (2015). Growth-Share Matrix Software - Download free

templates for business product line analysis and more. [online] Available at:
http://www.smartdraw.com/software/growth-share-matrix.htm [Accessed 18
Mar. 2015].

Strategic Vision Statement. (2008).Australasian Emergency Nursing Journal,

11(4), p.170.

Strohhecker, J. and Grler, A. (2012). Implementing Sustainable Business

Strategies.Syst. Res., 29(6), pp.547-570.

Tnt.com, (2015). What we do | Welcome to TNT's corporate website, offering

company news and information for investors, press, and other stakeholders.
[online]
Available
at:
http://www.tnt.com/corporate/en/site/home/about_us/corporate_responsibility/
whatwedo.html [Accessed 18 Mar. 2015].

Varia, K. (2005). A balanced approach [balanced scorecard].Manufacturing

Engineer, 84(2), pp.40-43.