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COMMUNICATION
ITS IMPORTANCE AND HOW YOU REPRESENT YOUR COMPANY
Introduction
REFLECTION ON YOU
How you communicate with others determines their opinion of your overall
competence and integrity. If your communication skills are poor, others tend
to question your abilities.
People judge your abilities and intelligence by the quality of your writing,
which includes the accuracy of your spelling, punctuation and grammar. The
messages you write demonstrate your ability, or lack of ability, to
communicate.
Why we communicate
As you communicate, your goal may be one or more of the following:
To inform
To request
To persuade
To build goodwill
Ideas
Facts
Recommendations
Proposals
How we communicate
Normally we think of communication skills as talking or writing. We
communicate, however, in several important ways including:
Identify your audience the person(s) who will receive the communication
Use gender-neutral language. Use words that reflect non-bias such as police
officer instead of policeman. Avoid using occupational phrases that indicate
gender. E.g. a manager should discuss the budget with his or her staff instead
of his staff or her staff.
Familiarize yourself with the laws pertaining to any communications for which
you are responsible.
Note:
Legal : permitted by law
Ethics : moral principles or standards
Slander : orally defaming an individuals character
Libel : defaming an individuals character in writing