Impression

Management
The Art of Visibility

Impression
management
Behaving

in ways so
that others perceive
us how we want to
be perceived

Towards a
definition.
It is a goal-directed
conscious or unconscious
attempt to influence the
perceptions of other
people about a person,
object or event by
regulating and controlling
information in social
interaction.

How to do it positively

Self descriptions (personal characteristics)

Conformity (agree with someone for approval)

Accounts (give excuses, justifications)

Apologies (admit and ask forgiveness)

Acclaiming (taking credit)

Flattery (saying nice things make yourself

likable)

Favors (doing something nice tit for tat?)

First impressions
within three
seconds of seeing
a person for the
first time we have
decided their:

Social status
Politics
Education
Religion
Sexuality
Friendliness /
approachability
Aptitude

First impressions: the 93%

rule

55%
appearance
& body
language

38% tone,
pitch & pace
of your voice

7% what
you say

At work
90% of the impression you give of
being capable is based on perception
30% - presentation of work
30% - presentation of self
30% - being seen to be doing a good job

doing a good job accounts for 10% of

the impression you give

Impact
Integrity
Manners
Personality
Appearance
Communication
Thrill

Two types of Impression

Management
Constructive

-- helps in the
formation of self identity

Strategic

-- helps in the
attainment of some
interpersonal goal

Ingratiation
Universal agreement about standard
ingratiation tactics
These include..
Showing an interest in the person
Smiling
Eye contact
Agreeing
Flattery

5 things you need to face the

world
Confidence
A

personal brand (what do you

want the world to think of you)

An
A

elevator pitch

winning image

Transferable

skills/experience

Confidence how?

Preparation, preparation,
preparation

Know your stuff and know you

know your stuff!!

Find opportunities to practice

presenting your stuff get
involved

ALWAYS be positive

NEVER be a one-track pony

Personal brand how?

Who

you are?????

What
What

you are?????

are your personal /

professional ethics????

Elevator pitch how?

Do

Speak!
Make small
talk
Ask open
questions

Dont

Ignore him /
her
Talk about the
weather
Get too
personal
Moan!

A winning image
how?
Appropriate
Balanced
Professional
Modern
Clean

not powerful

Transferable skills
how?
Interact
Get

involved

Ask

questions

Volunteer
Dont

wait to be asked

Dont

sit back

Poor Impression
Management
Four

Motive of Poor Impression

Avoidance
Obtain
Exit
Power

Unfavorable
Impression Management tactics
Decreasing
Not

Performance

Working to Potential

Withdrawing
Displaying

a Bad Attitude

Broadcasting

Limitations

Thank you
No one can stay out of performing
different roles in their life
The world is a wedding