MARKETING

PLAN
MEMBER:
1.

SITI HALIMATON AINAATUL AHYA BINTI ARIS

2.

MUHAMMAD ZUL FIQAR BIN SABRI

3.

ROZATUL LIANA BINTI ROSLAN

4.

SITI NORAMIRAH HALIMAH BINTI KHALID

5.

SUMAYYAH BINTI RADZUAN

6.

SITI ROHAIZA DIANA BINTI KAMARUDIN

MARKETING OBJECTIVE

To provide many product that based on dates.

To serve quality food that will meet customers

satisfaction.

To increase the average sales from year to year.

To ensure that our business will reach the goals

of our target market and our sales budget.

To help the business to be competitive in the

market.

PRODUCT PROFILE

The unique of our product it came with 3 flavor which is

strawberry dates, chocolate dates and original dates.
Benefit of our product it can make Bone Health and
Strength, Weight Gain, Energy Booster, Healthy Heart.

TARGET MARKET

Our business has identified its target market

located at Puncak Alam, Selangor.

Based on population, there are 174,370 people

living in Puncak Alam.

We are targeting that 40% of residents such as

adults, students/teenagers, children and
outsiders in Puncak Alam will buy our product.

MARKET SEGMENTATION

GEOGRAPHIC SEGMENTATION

Country: Malaysia

State: Selangor

District: Puncak Alam

DEMOGRAPHIC SEGMENTATION

Age: 3-65

Occupation: Workers, student and kids

Gender: Male & Female

MARKET SIZE

PERCENTAGE (%)

NO. OF PEOPLE

Family

33

57,542

Students

24

41,849

Teenagers and kids

17

29,643

Workers

13

22,668

Outsiders

13

22,668

TOTAL

100

174,370

From 174,370 people, we had target about 40%

people as our target market to increase our sale :

Family

15%

Students :

12%

Teenagers

Workers

4%

Outsiders :

4%

5%

Target Market = 174,370 x 40%

= 95,904

Potential Buyer : 95,904 x 30%

=28,771

COMPETITOR

STRENGHT

WEAKNESS

Has many regular

customer

The quantity is small

Too many advertisement

STRENGHT

WEAKNESS

Many regular customer

Expansive

Established earlier than

GoodDay

Lack of promotion

STRENGHT

WEAKNESS

Cheaper than Ducthlady

New to expand the

business by advertisement

Has good packaging

Not everyone aware to this

brand

MARKET SHARE
Population in Puncak Alam Area : 174,370
Target Market : 95,904

BEFORE INVOLVE

Sales

HL
30%
Dutch Lady
48%

Dutch Lady
GoodDay
HL

GoodDay
22%

COMPETITOR

MARKET SHARE

PEOPLE

Dutch Lady

48%

46,034

HL

30%

28,771

GoodDay

22%

21,099

Total

100%

=95,904

Sales

AFTER INVOLVE

Shanaf
15%
15%

Dutch Lady
GoodDay
HL
Shanaf

Dutch Lady
39%
HL
26%

GoodDay
20%

COMPETITOR

MARKET SHARE

PEOPLE

Dutch Lady

39%

37,403

HL

26%

24,935

GoodDay

20%

19,181

Shanaf

15%

14,386

Total

100%

95,904

SALE FORECAST 2017

MONT
H

QUANTI
TY

PRICE PER
UNIT (RM)

SALES
COLLECTION
(RM)

REASON

JAN

6,000

12,000

Starting business

FEB

8,500

17,000

Chinese New Year

MAR

9,000

18,000

School holiday

APRIL

7,000

14,000

Normal

MAY

8,000

16,000

Labor Day

JUNE

8,200

16,400

Fasting & School

Holiday

JULY

9,000

18,000

Hari Raya Aidilfitri

AUG

10,000

20,000

Independent Day

SEPT

11,200

22,400

Hari Raya Aidiladha

OCTO

7,500

15,000

Normal

NOV

13,000

26,000

School Holiday

DEC

10,000

20,000

School Holiday &

Christmas

MARKETING STARTEGY
PROMOTION

Signboard

Media Social Network

Banner

Business Card

Buy 3 get discount for next purchase

Coupon

Promotion to IPTA

PRODUCT

We will make sure that our product maintain with high quality
in order to satisfied our customer.

Use quality and original ingredient

PLACE

Very strategic location because easy to get our

resources and to distribution

We choose to distribution at variety

convenience store such as 7Eleven, grocery
store, Giant and Tesco

PRICE

We sell it with reasonable price because we

want to attract people first.

MARKETING BUDGET
ITEM

FIXED
ASSET
(RM)

WORKING
CAPITAL
(RM)

OTHER
EXPENSES
(RM)

Fixed Asset
Signboard

4,000

Working Capital
Marketing
Executive

3,000

Sales consultant

1,500

Promotion

500

Other
Grand Opening
Total

5,000
4,000

5,000

5,000