Академический Документы
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Presenters
Mauooz Ul Hassan 11835
Mustafa Tariq(11995)
Saeed Ur Rehman
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Overview
Global market size is approx $770-780bn
with growth of 3-4.
Canada and USA has 47.7% share.
Pakistan's $1.61bn market.
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Factor Conditions
Raw material: Most of the raw materials
are imported from China, India, Germany,
U.K and Netherlands.
Machinery: Pharmaceutical industry is a
capital-intensive industry by nature. The
process of manufacturing and packaging
are both done using machines. Most of
the machinery is imported from China and
India.
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Labour
Skilled workers are used for formulation
and manufacturing of drugs.
Unskilled workers for packaging, labeling
and transport. Thus, the industry directly
and indirectly employs around 4 million
people. Labour is relatively cheap in
Pakistan and therefore a small proportion
of the cost.
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The Top 10
Pharmaceutical
Companies nearly has
50% of the market share
as shown in the diagram.
Multinational companies
are involved in higher
technology drugs as
compared to local firms
which produce generics
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Rivalry
A large number of the population i.e. about
28% of the population out of which 70%
are from the rural areas prefer
homeopathic medicine over allopathic
medicine,
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Pricing structure
Drug Regulatory Authority (DRA)
Increase in any prices by the companies is
needed to be approved by the
government.
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Demand Condition
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Demand Condition
Major Players In Industry
Names
Market Share
GSK
11.49%
ABBOTT
6.25%
PFIZER INC
4.83%
NOVARTIS
4.73%
GETZ PHARMA
4.35%
SANOFI-AVENTIS PAK
4.20%
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Demand Condition
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Driving Forces
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a)
b)
c)
d)
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Engineering Industry
The local demand is not currently fulfilled by
our engineering sector.
All of the critical equipment and machineries
are imported from abroad such as China,
Italy, Germany and India.
These machineries includes Tablet coating
machines, Capsule Manufacturing Machines
and Tablet compression machines
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Chemical Industry
It provides basic raw materials whereas
more than 90 percent of the raw material
are imported.
Lack of interest and involvement on part of
the government.
No major steps taken to increase the
exploration of required chemicals.
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Packaging Industry
It consist of a vast range of devices used
for forming, filling, wrapping, sealing,
cleaning and packaging products.
Medicines in bulk form are sent for desired
packaging on purpose built machines.
The machines are not designed for quick
changeover and flexibility.
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Printing Industry
The printing machines are used for printing
prices, manufacturing and expiry dates and such
different labels of the products.
The pharmaceutical and other multi-national
companies working in Pakistan are fully satisfied
with the quality of services, the paper and the
printing industry is providing to them
Our printing industry has respectable place
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