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INTRODUCTION
Cadbury India
A Global
Confection
ary Power
House
Sub-Culture Factor:
Cadbury Mishti Shera Srishti
Gems
Personal Factors :
Raho umarless
No umar for favourite colour
Silk
Social Group Silkaholics
Come say it with Silk
Swipe For Silk
Photo Booth
Silk Check-in
Bournville
Psychological Factor:
You just dont buy a Bournville, you
earn it
Target Audience
Digital Presence
Social Media
Presence:Facebook
How successful is the brand in terms of number of followers?
Likes :
95000
Shares:
1167
Social Media
Presence:Facebook
Call to Action : Exclusive Launches on
Amazon
Likes :
95000
Shares:
Social Media
Presence:Facebook
Recent Campaigns
Objective
For quite some time now, Cadbury has been trying to
place itself in the context of a relationship, as a brand
to be shared when one is happy or sad, or when one
has to say sorry or thank you, or when one has to
propose or convey emotion. Recently, the brand was
riding on Rakhi to build a top-of-mind recall and
ultimately influence consumption.
Social Media
Presence:Linkedin
Trends
Resources Deployed
Recommendations
Intrest spikes during February and August i.e Valentines Day and
Rakshabandhan
Two times men have to gift women
It is evident that Cadbury has capitalised on this
Recommendations
Cadburys strategy is to go beyond a product for
occasions and become a product consumed
regularly
They want to replace Indian sweets as the dessert
of choice for middle income households
Ultimate Goal is to have atleast a bar of Cadbury
chocolate is always present in the homes of Upper
and Middle income strategy
YouTube content should be designed around
targeting housewives. Content showing dessert
recipes that could be made from Cadury chocolate