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MRT Media & Price

Year 2015

From Bangsue to Hua

Lamphong 18 stations
approximately 21 km.
Service Hour 06.00
00.00

The majority of MRT users are in student and working age.

Gender

59%

Who? (1)

Age

Status

41%

Base: All respondents (n=900)

Ref : Q6/T6B

Average = 31.08
yrs

Base: All respondents (n=900)

Ref : Q7 /T7A, Q8/T8A

Base: All respondents (n=900)

Ref : Q57/T57A

Moreover, most of them said that they are

single.

Source: MRT Research 2012 by The Nielsen

Who? (2)
Education

Personal income & HH

income
HH
income
Personal income

Higher than Bachelor Degree 18%

BachelorSecondary
degree 68%
school 2%
High school 7%
Diploma/vocational/college
5%

SES B

16%
8%

19%

Base: All respondents (n=900)

Ref :Q56/T56A

Occupation

Business Owner 13%

Independent professional (e.g. Doctor, Lawyer, Artist, etc.) 8%
Office/private sector worker 50%
Student 18%
Housewife 1%
PublicUnemployed
servant1% 8%
Base: All respondents (n=900)
Ref :Q55/T55A

Source: MRT Research 2012 by The Nielsen

13%

43% SES A

SES C 26% 30%

29%

SES D

14%

Lower than 15,000 Baht (E)

15,000 - 24,499 Baht (D)
25,000 - 49,999 Baht (C)
50,000 - 59,999 Baht (B)
Base: All respondents
Ref : Q9/T9A, Q54/T54A

MRT users come from both SES A and

C

To create

IMPACT

ENTRANCE NETWORK

Composition: Small light boxes or LCD screens and Sticker wrap 2 sides
Size: Light box 0.66*0.90 m. / Sticker depend on location
Media cost/month: 72,000 529,000 Bt.
Production cost: Light box 802 Bt. (unit) / Sticker 1,200 Bt. / sq.m.
Setting cost: 10,000 Bt.
Booking less than 3 months, sign board tax is under customers own
responsibility.

BULKHEAD STICKER

Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,

QSNCC Station

Size: Depend on location, approximately 32.92 sq.m.

Media cost/month: 123,000 159,000 Bt.

Production cost: 1,200 Bt. / sq.m.

Setting cost: 11,000 Bt.

Booking less than 3 months, sign board tax is under customers own
responsibility.

BULKHEAD NETWORK

Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,

QSNCC Station

Size: Depend on location, approximately 168 193 sq.m.

Media cost/month: 310,000 616,000 Bt.

Production cost: 1,200 Bt. / sq.m.

Setting cost: 33,000 Bt.

Booking less than 3 months, sign board tax is under customers own
responsibility.

To reach all targets &

enhance AWARENESS

BULKHEAD ENTRANCE

Location: Entrance

Size: Approximately 4.45*1.10 m.

Media cost/month: 34,000 75,000 Bt.

Production cost: 1,200 Bt. / sq.m.

Setting cost: 3,000 5,000 Bt.

Booking less than 3 months, sign board tax is under customers own
responsibility.

IN-TRAIN NETWORKS with

Ceiling Wrap

InTrain/Station TV
Package
Loose Spot Package: 2 minutes per loop

Media Cost per Month:

On Air Loop:

No. of Loops per day:

Total No. of Screens:

445,000 baht

90 minutes
12 loops
607 screens

18 stations:

265 screens

19 trains:

342 screens

Airing Time / Day / 1 screen:

Airing Time / Day / 607 screens: 14,568 minutes

Airing Time per month:

24 minutes
437,040 minutes

2015

Lumphini Station : Entrance

Network & Bulkhead Entrance

Media

Entrance Network 2, Light box 7 panels

Bulkhead Entrance ( Code : 01 )
Sticker Escalator side 49.27 Sq.m.
Sticker Stair step side 62.25 Sq.m.
Location :
Entrance 2 Q house bldg side
Media Cost
:
172,500 Bt/Month
Production Cost
:
154,365 Bt. Setting cost 14,000 Bt.
MRT media are based on first comes first serve.
Minimum booking 3 months, If booking less than 3 months sign board tax is under customers own responsibility

2015

Silom Station: Bulkhead Sticker

Media

Bulkhead sticker (Concourse to platform level) code 001

Size

6.9822 sq.m.

Location

Concourse level to Platform level,

Media Cost

53,000 Bt/Month

Production Cost

8,376 Bt. + setting 4,000 Bt.

MRT media are based on first comes first serve.

Booking less than 3 months sign board tax is under customers own
responsibility

IN-TRAIN NETWORKS with

Ceiling Wrap
Media:

In-Train Networks (1 train = 3 bogies)

Poster = 18 units
Panel = 5 units
Tube card type R 1.50 x 0.25 m.18 units
Tube card type L-1 0.329 x 0.255 m. 18 units
Tube card type L-2 0.515 x 0.255 m. 18 units
Ceiling Wrap 18.63 x 1.05 m. 2 units
Ceiling Wrap 19.32 x 1.05 m. 1 unit
Media Cost:

396,000 Bt/Month

Production Cost:

96,035 Bt.

MRT media are based on first comes first serve.

Booking less than 3 months sign board tax is under customers own
responsibility

IN-TRAIN NETWORKS with

Ceiling Wrap

IN-TRAIN NETWORKS with

Ceiling Wrap

IN-TRAIN NETWORKS with

Ceiling Wrap