El Mercado nico

Digital

Xurxo Remuin, DG CONNECT

e-Commerce
Evolution of total and online retail sales in goods in the EU,
2000-2014 (EUR billion)
3050.0

250.0

3000.0

200.0

2950.0
2900.0

150.0

2850.0

100.0

2800.0
50.0

2750.0
2700.0

0.0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

Total

Online (right scale)

Source: Duch-Brown and Martens (2015)

Digital
Single Market

Integration of Digital
Technology: SMEs selling online
In Spain 16% of SMEs sell online (15% in the EU).
4.5% of Spanish SMEs sell online to other EU countries (6.5% in the EU).

Source: Eurostat - Community survey on ICT usage and eCommerce in Enterprises

Digital
Single Market

Summary of existing EU
consumer contract law rules
CONTRACT LAW RULES
Pre-contractual
information
Right to withdraw
Unfair contract
terms
Conformity

Remedies

Delivery
Damages

Digital
Single Market

TANGIBLE GOODS
Fully harmonised
rules
Fully harmonised
rules
Minimum
harmonisation
EU rules
Minimum
harmonisation
EU rules
Minimum
harmonisation
EU rules
Fully Harmonised
rules
No EU rules

DIGITAL CONTENT
Fully harmonised
rules
Fully harmonised
rules
Minimum
harmonisation
EU rules
No EU rules

No EU rules

No EU rules
No EU rules

e-Commerce in the EU
Differences in price levels for consumer goods
across the EU (EU-28 average=100)

Source: Eurostat 2015, Statistics explained, Comparative price levels of consumer goods and
services
Digital
Single Market

Digital Single Market

3 pillars
16 actions
18 months

Digital
Single Market

Better access for consumers and businesses

to goods and services across Europe

Unlocking the e-commerce potential

15 % of consumers bought online from other EU
countries in 2014, while 44% did so domestically.
EU consumers could save 11.7
billion each year if they could choose
from a full range of EU goods and
services when shopping online.

Digital
Single Market

Small online businesses wishing to

trade in another EU country face
around 9,000 extra costs for
having to adapt to national laws.

Geo-blocking

Digital
Single Market

Modernising copyright
1 in 3 Europeans is interested in
watching or listening to content from
their home
country when abroad
1 in 5 Europeans is
interested in watching or
listening to content from
other EU countries

Digital
Single Market

Shaping the right environment for

digital networks and services to flourish

Strong European data protection rules to

boost the
72%
of Internet
users in Europe still worry that they are
digital
economy
being asked for
too much personal data online

Digital
Single Market

10

Creating a European Digital Economy

and society with growth potential

Big data and cloud

Digital data stored in cloud:
2013: 20% - 2020: 40%
The use of big data by the top 100 EU manufacturers
could lead to
savings worth 425 billion

Digital
Single Market

11

Innovation
Europe as an innovation actor
Finding the balance between innovation
promotion and rules
Regulations for new business models

Main objectives for Member States

Data protection for consumers and cybersecurity
Digital infrastructure
Boosting e-commerce
Improving access and connectivity
Improving innovation
Digital
Single Market

12

Timing

Digital
Single Market

13

Gracias por su atencin

ec.europa.eu/priorities/digital-singlemarket/index_en.htm

ec.europa.eu/digital-agenda/en/digital-singlemarket

@DigitalAgendaEU
#DigitalSingleMarket

Digital
Single Market

Digital Agenda for

Europe

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