A Study By:

Amrita
Baishali
Amal Raj
Ajmal Ali.S
Mohd.Nabeel
Junaid Ul Wahid

Given the increasing social image

consciousness amongst young men, mens
grooming continued to gain popularity.
Urban
men became more conscious about their
looks and started to put effort into looking
well-groomed.

 Male

consumers are beginning to shop more

for themselves

Skin lightening and hair color products are

among the most popular among Indian
men.

Talking about this changing trend, Sanjali Giri,

senior manager, product merchandising,The
Body Shop India, said, Mens grooming has
gone mainstream. Male skin care is one of the
beauty industrys fastest-growing sectors, with
more men adopting a grooming regimen,
alongside exercise and eating right, as a
component of healthy living. Also, a Nielsen
study shows that the skin creams segment in
male grooming grew at 41%much faster than
the overall skin cream category in India, which
grew at 27%

Products:

Nivea For Men Advance Whitening 10 In1 Face

Wash

Fiama Di Wills Men Aqua Pulse De-stressing

Garnier PowerLight Intensive Fairness Face

Wash

Fair and Lovely Max Fairness Face Wash for Men

Major brand owned by Beiersdorf

Introduced in 1911
A global brand with14 product ranges

Includes moisturisers, deodorant, suncare

NIVEA FOR MEN launched in UK in1998

Male skincare market now worth over 117 million

Re-launch of NIVEA FOR MEN in 2008 to

increase market share

Whitanat Vita Complex

Cleanser
Smoothens Skin
10x Whitening
Prevent Acne
Lightens Discoloration
Oil Control
Refines Pores

Niveas Oil Control Face Wash is heaven-sent for

men with oily and problem-prone skin as it
effectively washes away any signs of oiliness
and cleanses your face.

Reduces Oiliness Up to 12 Hours

The advanced Whitanat Complex contains a
potent mix of different ingredients like licorice,
ginseng root extracts and Vitamin C to keep
your skin looking matte and clean for the better
part of the day.

Reduces Dark Spots and Blemishes

The essential vitamins repair dull, damaged
skin and gradually lighten dark spots and
blemishes to give you crystal clear skin.

Gives a Deeply Cleansed Skin

Splash oiliness and grime away and
experience the deep cleansing properties of
the Nivea Whitening Face Wash just after
one wash!

Purifies Skin with Elimination of up to

99% Acne Causing Bacteria
The skin purifiers in this face wash deeply
cleanse your skin and eliminate 99% of
acne-causing bacteria so you get a clear
complexion, free from breakouts.

The campaign
features actor and
Nivea Men's brand
ambassador, Arjun
Rampal.

50 gms - 95
100 gms - 180

Fiama Di Willsis an Indianpersonal care

brandthat offers shampoos ,conditioner,
bathing bars andshower gels. It is owned
byITC Limited, an Indianconglomerate
with aturnoverof USD 6 billion.

ITC LimitedorITCis anIndianconglomerateheadquartered

inKolkata, West Bengal.[3]Its diversified business includes five
segments:Fast Moving Consumer Goods(FMCG), Hotels,
Paperboards & Packaging, Agri Business & Information
Technology.[7]
Established in 1910 as the Imperial Tobacco Company of India
Limited, the company was renamed as the Indian Tobacco
Company Limited in 1970 and further to I.T.C. Limited in 1974.
The periods in the name were removed in September 2001 for
the company to be renamed as ITC Ltd. [2]The company
completed 100 years in 2010[8][9][10][11]and as of 2012-13, had
an annual turnover of US$ 8.31 billion [12]and amarket
capitalisationof US$ 45 billion. [6]It employs over 25,000
people[6]at more than 60 locations across India and is part
ofForbes 2000list.

Fiama Di Wills Men Detoxifying Antipollution face wash combines the

goodness of effective Antioxidant like ProVitamin E and Grape seed extract that
inhabit harmful action of pollutant. Its ultra
cleaning action is laboratory proven to
boost oxygen post vs. presage your face
look brighter, purified and feel younger.

Fiama Di Wills Men Detoxifying Anti Pollution

Facewash combines the goodness of
effective antioxidants - pro vitamin E and
grapeseed extract.
Inhibit harmful actions of pollutants.
Unique O2 boosters are experimentally
proven to boost skin oxygen pre and post
application.
6 Expert Solutions - Purifies Skin, Deep Pore
Cleanses, Fights Dryness, Re-energizes,
Pollution Defense & Brightens.

It is enriched with unique Revitalising

beads, it exfoliates dead cell to help
brighten your face.
It is 100% soap free formula which is
Dermatologically tested.
It can be used for all skin types no side
effects
Face looks brighter, purified and feels
younger.
Recommended for regular use.

50 ml 80 rupees.
100 ml 140 rupees.

Available in all leading stores and super

markets.
Also available in online e-commerce sites
like flipkart, snapdeal, amazon etc

Garnier is a mass market cosmetics brand

ofL'Oralthat produceshair careandskin
careproducts. The company started
asLaboratoires Garnierin 1904, and was
acquired by L'Oral in the 1970s. Garnier is
sold in numerous countries worldwide, with
specific product lines targeted for different
skin types and cultures

Key Features
Immediate Deep Cleansing
Micro-polishing Beads - Removes Dead Cells
Visibly Brightens Skin
Intensive Dead Cell Removal

Immediate DeepCleansingRemoving oil,

dirt and dead skin to leave behind skin that
is clear and ready for a whole day out is this
face wash and you can rest easy until the
next clean up because the formulation is
intense cleansing promised.

Micro-Polishing Beads
The micro-polishing beads ensure to clear
all pores and leave behind a fine finish that
will add to the radiance and clarity of your
skin. The beads, acting as an effective scrub
also clear your top layer of dead cells to
leave more air supply for fresh and healthy
skin underneath.

Visibly Brightens Skin

See the difference in complexion as you
stand for a shave because the Powerlight
Intensive face wash uses effective
ingredients like lime to ensure you skin is
fed a healthy dose of bleachers.

Intensive Dead Cell Removal

Dull looking skin almost always owes to an
accumulation of dead cells layering over
your skin, so get the best care there is to
remove dead cells and enjoy brighter and
purer skin with this Garnier face wash.

100 gms - 150

JOHN ABRAHAM, the brand ambassador of

Garnier

Hindustan Unilever Limited(HUL) is an

Indianconsumer goodscompany based
inMumbai, Maharashtra. It is owned by
Anglo-Dutch companyUnileverwhich owns
a 52% controlling share in HUL. HUL's
products include foods, beverages,cleaning
agentsandpersonal care products.

Foam based face wash with triple sunscreen

UV protection

Details Fair and Lovely Max Fairness has 4

fairness actives -Vitamin B3 + Pro-vitamins,
B6, C and E that work intensively on your
skin to help give you visible fairness and
spot reduction.

Its triple sunscreen UV protection system

helps fight darkening of your skin due to
your active lifestyle
Lastly it gives an oil free soft and smooth
look.

50 GM 90
100GM - 160

Available at all leading stores and also

available online

Fawad Khan of
Khoobsurat Fame
has been the new
face of the product

In past, Fair & Lovely for

Men has also signed
Shahid Afridi and Shoaib
Malik as their brand
ambassadors in
previous TV
commercials

Our Friends who chose Nivea

1)Mithun
2)Azharudhin
3)Jassim Jamal
4)Prashanth
5)Rajashekar
6)Sonu Jaswal
7)Jithin
8) Deepu

9) Indrajith
10) Ajay
11) Niroshan

Our Friends who chose Fiama di Wills

Shuhaib o.
Preethan
Rakesh M

Our friends who chose Garnier

1)Sreejith
2)Amal T
3)Vishnulal
4)Vineeth
5)Ambadi
6)Vinayak
7)Irfan
8) Adithya

9) Prashanth B
10) Rakesh Chenna
11) Raju BM
12) Mohan R
13) Rakesh M
14) Rithul

And for garnier we have our dear Sir

Kishan Sir

Our friends who chose Fair & lovely

1) Naveen
2)Sharath babu
3) Sumit

A healthy looking skin is the base for a healthy

looking body. Its really important that one takes
care of their skin every now and then as it is the
most frequently exposed part of our body during
our day to day life and the fact that its sensitive
makes it more prone to wearing off. So select the
bestface washthat suits your face and make sure
that you cleanse it twice a day. Also make sure that
you dont use it excessively because at the end of
the day all it contains are chemical and over use of
chemicals on a sensitive skin in never good. So use
it in moderation. Try it out and feel the difference!

A very special thanks to our friend

IRFAN

Thanks to one and all thanks for all your

help.
Thanks for listening to us patiently
everyone.
All the very best to all other presentations.
No copyrights Reserved.