MARKETING MIX FOR APPLE I

-PHONE

By
Sangam
Abhay

WHAT IS MARKETING MIX

WHAT IS MARKETING

The Marketing mix is often

called the 4Ps: The
components
PRODUCT

DEFINITION BY
CHATUR
RAMALINGAM
VIEW/STYLE
The Marketing mix is the combination of the product, its price, The methods
to promote it and the ways to make the product available to the customer.

BUT IN SIMPLE WORDS

The concept is simple. Think about another common mix - a cake mix. All cakes
contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering
the amounts of mix elements contained in it. So for a sweet cake add more sugar!

It is the same with the marketing mix.

The offer you make to your customer can be altered by varying the
mix elements.

Another way to think about the

Marketing Mix is to use the image of an
artist's palette

The marketer mixes the prime colours (mix elements) in

different quantities to deliver a particular final color.
Every hand painted picture is original in some way, as is
every marketing mix

About

Apple
Apple Inc.
Inc. is an Americanmultinational

corporationthat designs and sellsconsumer

electronics, computer software, and personal
computers. The company's best-known hardware
products are theMacintoshline of computers, the
iPod, theiPhone, ipad.
On September 12, 2012, Apple unveiled theiPhone
5, featuring an enlarged screen, more powerful
processors, and running iOS 6. The latter includes a
new mapping application (replacing Google maps)
that has attracted some criticism.It was made
available on September 21, 2012, but has already

Qualities Of Apple Inc.

Lead, dont follow
Aim to surprise
Be unreasonable
Innovate incessantly and
pervasively
Sweat the details
Think like an engineer, feel like
an artist
Stay foolish, Stay Hungry

Target Markets of Apple

Inc.
Where graphic design, video and audio
editing are in demand
Apple has offered free computers in
classrooms. Their hope of creating future
customers is apparent in their firm ranking in
the computer marketplace with a loyal client
base.
Apple iPhone Target Market includes middle
income individuals searching for a better
user experience.

Product: Provides primary

value to customer.
Product decision involves
deciding what goods or services
should be offered to customers .
The product provides the
primary value to the customer.
The customer gets
interested in the company
primarily because of the
product or service it is
producing or proposes to
produce

Apple iPhone run on Apple created

operating systems.
iPhone 5 has
4 inch retina display.
LTE wireless technology, A6
Chip.
Most popular camera.
Siri.
iOS 6.
Weight is only 112 gm.
Accidental damage protection.
Hardware repair coverage.

Result of The product

iPhone

Price: Cost that a

customer is willing to bear
for product
Price is the Cost that a
customer is willing to bear for
product and the way it is
made available to him.
if the is overpriced no one will
buy it. The same is true for under
pricing. If you under price a
product too much, the customer
will not take the product seriously.
This is why it is so important to
price your product correctly.

Pricing of the iPhone

Skimming pricing
strategy
Premium pricing
strategy
Apples iPhone pricing
strategy includes the
flexibility to lower the
prices if consumer
response dictates
such action

Place: Available in right

quantity, right time and
place
Place involves decisions concerning
distribution channels to be used, the
location of outlets. Methods of
transportation and inventory levels
to be held.
Distribution channels consist of
independent intermediaries such as
retailers, wholesalers & distributors
through which goods pass on their
way to customers

 Apple handles the task of

placing iPhone in the market by
offering those iPhone worldwide.
This is accomplished through
online stores, retail stores, direct
sales and third parties.
Apple divides its global market
into four segments. The three
geographical
segments
are
Americas, including North and
South
America,
Europe,
including the Middle East and
Africa and Japan. The fourth
segment is retail.
As of July 2011, Apple has

Apple Store

Promotion: Generate
awareness and convey
benefits
Personal
selling
sales
promotion,
exhibition,
sponsorship & public relations.
By these means,
The target audience is made
aware of the existence of the
product & the benefits that it
confers to customers.

Promotional
activities for Apple
iPhone
Apple has a promotional strategy
that focuses on the emotions. The
Applebrand personalityis about
lifestyle; imagination; liberty
regained; innovation; passion;
hopes, dreams and aspirations;
and power-to-the-people through
technology
Apple focuses also on offering
new features and services to gain
customer loyalty

The Apple brand personality is

also about simplicity and the
removal
of
complexity
from
people's
lives;
people-driven
product design; and about being a
really humanistic company with a
heartfelt
connection
with
its
customers.
Apple iPhone5 commercials are
really good
Physics
Thumb
Cheese
These advertisements released
before launching of iPhone 5
so as a result these

THANK YOU