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01/2016
Course Introduction
Week 1
Asst.Prof.Dr. Pisit Chanvarasuth
Introduction
COURSE MATERIALS
Business Intelligence and Analytics: Systems for Decision
Support, Sharda, R., Delen, D., and Turban, E., Pearson,
10th Edition, 2014.
Introduction to Management Science: A Modeling and
Case Studies Approach with Spreadsheets, Hillier, F.S.,
Hillier, M.S., Schmedders, K., and Stephens, M., McGraw
Hill, 5th Edition, 2014.
Articles from several sources, such as material on
Various WEB sites
Other readings will be distributed in class.
Note: Class lectures often contain information not found
in the readings. Attending class and taking notes are
factors for good performance in this course.
COURSE
REQUIREMENTS:
1. Exams
2 times
Midterm Examination
Final Examination
2. Group Project
Team of 5 students
The term project can either be a term research paper on
a specialized DSS or BI topic(s) and issue(s) or a design
and development of a basic yet useful DSS or BI
prototype application using a commercially available
vendor product.
Students should start working on the project as soon as
possible so as to attain the desired quality and to be
able to finish the project by the end of the semester . You
are expected to make a presentation of your groups
analysis during the last week of class. In addition, you
are also expected to submit a written report.
3. Class Participation
Class time will be devoted to lectures, Lab., and
presentation, demonstrations of DSS topics, and
open discussion concerning how decision
support systems may be used to help an
organization compete
Contrary to popular belief, my job is not merely
to impart information to you, but to help you
learn.
Your participation is extremely important to the
learning process for yourself and the entire
class. Consequently, class attendance and
participation are strongly encouraged.
4. Lab Session
Each student is expected to attend the lab
session.
There will be either an individual or a group lab
assignments assigned for each lab session.
Students are expected to complete all
assignments and submit it within the time
assigned.
Format
Grading
Group Project
Lab. Exams/Quiz/Assignments
Class Participation
2 Exams
Exam I: 35%
Exam II: 35%
10%
15%
5%
70%
Group Project
Tentative Course
Schedule
Week
Topics
Preparation
Course Introduction
-Course Objective
-Grading Policy
-Course Content & Schedule
Chapter 1
-Course Project
An Overview of Business Intelligence, Analytics,
and Decision Support
Chapter 2
Data Warehousing
Chapter 3
Chapter 4
Data Mining
Chapter 5
Chapter 6
Review Session
Week
Topics
Preparation
Chapter 7
10
Chapter 8
11
12
13
Chapter 11
14
Chapter 12
15
Chapter 13
16
Project Presentation
17
Introduction
An Overview of
Business Intelligence,
Analytics, and
Decision Support
Business Pressures
ResponsesSupport Model
DESCRIPTION
Strong competition
Expanding global markets
Blooming electronic markets on the Internet
Innovative marketing methods
Opportunities for outsourcing with IT support
Need for real-time, on-demand transactions
Consumer
Desire for customization
demand
Desire for quality, diversity of products, and speed of delivery
Customers getting powerful and less loyal
Technology
More innovations, new products, and new services
Increasing obsolescence rate
Increasing information overload
Social networking, Web 2.0 and beyond
Societal
Growing government regulations and deregulation
Workforce more diversified, older, and composed of more women
Prime concerns of homeland security and terrorist attacks
Necessity of Sarbanes-Oxley Act and other reporting-related legislation
Increasing social responsibility of companies
Greater emphasis on sustainability
Organizational Responses
Be Reactive, Anticipative, Adaptive, and
Proactive
Managers may take actions, such as
Informational
4. Monitor
5. Disseminator
6. Spokesperson
Decisional
7. Entrepreneur
8. Disturbance handler
9. Resource allocator
10. Negotiator
Decision-Making Process
Managers usually make decisions by
following a four-step process (a.k.a. the
scientific approach)
1.
2.
3.
4.
Managerial Decision
Making
Decision support systems (DSS)
A conceptual framework for a process of
supporting managerial decision- making,
usually by modeling problems and
employing quantitative models for
solution analysis
A Framework for
Business Intelligence (BI)
BI is an evolution of decision support
concepts over time
Then: Executive Information System
Now: Everybodys Information System (BI)
Definition of BI
BI is an umbrella term that combines
architectures, tools, databases, analytical tools,
applications, and methodologies
BI is a content-free expression, so it means
different things to different people
BI's major objective is to enable easy access to
data (and models) to provide business managers
with the ability to conduct analysis
BI helps transform data, to information (and
knowledge), to decisions, and finally to action
A Brief History of BI
The term BI was coined by the Gartner
Group in the mid-1990s
However, the concept is much older
1970s - MIS reporting - static/periodic reports
1980s - Executive Information Systems (EIS)
1990s - OLAP, dynamic, multidimensional, ad-hoc
reporting -> coining of the term BI
2010s - Inclusion of AI and Data/Text Mining
capabilities; Web-based Portals/Dashboards, Big Data,
Social Media, Analytics
2020s - yet to be seen
The Architecture of BI
A BI system has four major components
a data warehouse, with its source data
business analytics, a collection of tools for
manipulating, mining, and analyzing the data
in the data warehouse
business performance management (BPM)
for monitoring and analyzing performance
a user interface (e.g., dashboard)
A High-Level Architecture of BI
Customer segmentation
Propensity to buy
Customer profitability
Fraud detection
Customer attrition
Channel optimization
DSS-BI Connections
Similarities and differences?
Similar architectures, data focus,
A Framework for
Business Intelligence (BI)
A Framework for
Business Intelligence (BI)
Analytics Overview
Analytics?
Something new or just a new name for
A Simple Taxonomy of Analytics (proposed by
INFORMS)
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Analytics or Data Science?
Analytics Overview
A Framework for
Business Intelligence (BI)
Styles of BI
1.
2.
3.
4.
5.
A Framework for
Business Intelligence (BI)
A Work System
View of Decision Support
Work system
A system in which human participants
and/or machines perform a business
process using information, technology,
and other resources to produce products
and/or services for internal or external
customers
A Work System
View of Decision Support
Business process
Participants
Information
Technology
Product and services
Customers
Infrastructure
Environment
Strategy
Communication and
collaboration
Knowledge
management
Intelligent systems
Enterprise systems
Implementing Computer-Based
Managerial Decision Support
Systems
Developing or acquiring support systems
Justification and cost-benefit analysis
Security and protection of privacy
Integration of systems and applications
The Web in DSS/BI implementation
Information portals and MSS
Questions / Comments