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Name:
Roll # :
Class:
AMIR NAWAZ
04
M.Sc. Accounting &
Finance(3 year)
Semester:
5rd Semester
Institute:
Department of
Commerce,
B.Z. University
Presentati
on to
accompany
the course
of
RESEARC
H MTHODS
FOR
Contents
Introduction
Attributes of a good research topic
Generating and refining research ideas
Turning research ideas into research projects
Writing your research proposal
Summary
LEARNING OUTCOMES
By the end of this chapter you should be able to:
Turn your research idea into a research project that has a clear
research
INTRODUCTION
Many students think that choosing their research topic is the
most exciting part of their course.
After all, this is something that they get to decide for
themselves rather than having to complete
a task decided by their tutors. We will stress in this chapter
that it is important to choose
something that will sustain your interest throughout the
months that you will need to complete
it. You may even decide to do some research on something
that forms part of your leisure activities!
INTRODUCTION
Before you start your research you need to have at least some
idea of what you want to do.
How to formulate and clarify your research topic and your
research question.
Formulating and clarifying the research topic is the starting
point of your research project.
In the initial stages of the formulating and clarifying process
you will be generating and refining research ideas.
However, before you start the formulating and clarifying
process we believe that you need to understand what makes a
good research topic. For this reason
You can think of new ideas in the same general area that will
enable you to provide fresh insights.
Colleagues, friends and university tutors are all potentially good sources of possible
research ideas.
You can browse recent publications, in particular journals, for possible research
ideas.
Searching for publications is only possible when you have at least some idea of the
area in which you wish to undertake your research.
When the articles, reports and other items have been obtained it is often helpful to
look for unfounded assertions and statements on the absence of research to provide
fresh insights.
Keeping up to date with items in the news can be a very rich source of
ideas. The stories which occur every day in the broadsheet or
compact newspapers, in both online and traditional print versions, may
provide ideas which relate directly to the item (e.g. the extent to which
items sold by supermarkets contravene the principles of green
consumerism by involving excessive food miles in order to import
them).
Please note, however, that some of these online media are only
available by subscription. The stories in these media may also suggest
other ideas which flow from the central story (e.g. the degree to which a
company uses its claimed environmental credentials as part of its
marketing campaign).
Then you can pursue the idea using more rational thinking techniques.
II.
Brainstorming
It is best undertake with a group of people, although you can brainstorm on your
own.
How to:
How to:
No suggestions should be criticized or evaluated in any way before all ideas have
been considered.
Analyze the list of suggestions and decide which appeal to you most as research
ideas and why.
At the end of the briefing to encourage group members to seek clarification and more
information as appropriate.
To ask each member of the group, including the originator of the research idea, to
generate independently up to three specific research ideas based on the idea that
have been described.
Revisiting the techniques and informal discussions with people who have
personal experience of and knowledge about your research ideas.
Integrating ideas
You will have to weigh the advantage of doing something useful to the
organization against the disadvantage of a potential lack of personal
motivation.
research?
Measurable:
Achievable:
Are the targets you have set for yourself achievable given all the
possible constraints?
Realistic:
Given all other demands upon your time, will you have the time and
energy to complete the research on time?
Theory
One of the key criteria of your research success will be whether you
have a set of clear conclusions drawn from the data you have
collected.
It is perhaps more likely that you fall into the trap of asking research
questions that are too difficult.
The pitfall that you must avoid at all costs is asking research
questions that will not generate new insights.
SUMMARY
The process of formulating and clarifying your research topic is a key
part of your research project.
SUMMARY