Riu Hotels and Resorts

Sustainable Solutions

Mission Statement
Sustainable solutions is committed to
working with hotels & resorts to provide
insights to ensure that the environment is
preserved, culture is maintained,
employees needs are met and sustainable
development takes place.

How
Organize
Plan
Act
Implement
Continually Assess
Innovate

Overview of Industry
There is a lot of room for improvement in
tourism sector when it comes to meeting the
regulations, operations, human resources
and environmental compliance.
Best practices of sustainability will be
implemented into the Riu Hotels: Green
Globe 21, Fairmont Hotels as a model and
various case studies.

Green Globe 21
SECTION 1. Environmental and Social
Sustainability Policy
SECTION 2. Legislative Framework
SECTION 3. Environmental and Social
Sustainability Performance
SECTION 4. Environmental Management System
SECTION 5. Consultation and Communication

Human Resources:
We have a strong focus in
fostering creative training and
work for our employees through
research of the best practices of
the industry and adopting
sustainable practices to
encompass all stakeholders in our
decision making process

 Implement training and programs that

consider the local community and
environment
Environmental education and ecological
training for staff
Excursions into the local community
Hiring members of the host community

Green Globe 21
provides framework to benchmark social
performance
measures and monitors performance to achieve
ccertification
performances based on sustainable social activity and
social outcomes for tourism operations.
communicates their goals to employees, customers
and suppliers of products and services to the
organization
(Green Globe Limited, 2003).

Fairmont as model
To offer our guests the best in hospitality and service, we first
need to offer our employees the best. At Fairmont Hotels &
Resorts, you'll find outstanding opportunities, training, career
development, recognition and rewards.(Fairmont Hotels and
Resorts, 2006).
incentive programs and rewards
room for growth and adopting several other means to
contribute to increased employee morale and in turn
productivity.
Found that the number one reason employees stay at the
Fairmont Hotels and resorts was because they were proud to
be associated with them (Fairmont Hotels and Resorts, 2006).

Culture & Green Team Incentive

Program
Eco-initiatives
Addresses challenges in waste and water
management, energy conservation and
purchasing.
Used the Fairmont as a model

Shift to sustainability
enhance the services, value, satisfaction level and financial
result of the Riu Hotels and Resorts.
continue to use efficient training program that already exist.
maintain staff loyalty by continually working as a team
Incentive programs
promotions and room for growth within the company
guest involvement
increase employee morale and productivity
consider the local community, guests and other stakeholders in
helping to sustain the community and environment.

Marketing
Marketing Process - analysis, planning,
implementation, and control of marketing
Analysing- Society becoming more
environmentally friendly.
New environmental practices leads to larger
market share.

 Product differentiation
Partnerships: Environmental agencies (ex.
Eco-club)
Promotion through internet sites: Expedia
and Google
Television ads
Promotions for environmental programs
within the hotel

 Promoting environmental programs on the

website
Pamphlets inside each of the rooms
Green Globe 21
Eco-tax of $3

Operations
Energy Management
Waste Management
Water Management

Finance
Short term loss, for a long term
gain

Costs

low flush toilets

water savers on taps/showers
organic soaps/ biodegradable soaps
Initial staff training
energy-efficient compact fluorescent bulbs
High-efficiency air-conditioners.
sub meters to aid in detection and repair of water leaks,
low-pressure sprinkler systems, and trigger nozzles on
water hoses.
Green Globe 21 Certification

Benefits (cost reductions)

Example: Stats from EAST (a consulting company) when
they implemented some of the things were planning to do

Energy use was reduced by 12% per guest night.

Reduced 1,665,000 kWh of electricity
Used 160,000 L less liquid propane gas
Reduced water consumption by 50,000,000 gal.
Reduced carbon dioxide emissions by 2,140 tons
per year.
estimated annual savings of US$333,000.

Other areas we plan to see benefits from:

reduced staff turnover (training less often)
environmental benefits
local community benefits (destination
remains sustained)
Consumer benefits (tourist destination
remains sustained, and nice to come back to
in years to come)

Where to get the money from?

- Eco-tax (take a per cent of the eco tax and put it
towards becoming Green Globe certified, water
saving taps, low flush toilets, etc.)
- Partnerships
- Local government (this is beneficial to the
destination as well, it saves their environment)

Law
Green Globe 21 goes beyond meeting
compliance and effectively sustains their
resources
equal standards to each country based on
the best practices of regulation that exist
within certain countries.

Section 2: The Legislative

Framework
The organisation shall:
2.1 Maintain current and document relevant
environmental, public and occupational health and
safety, hygiene and employment legislation, and
other requirements to which the organisation is
obliged to adhere.
2.2 Commit to compliance with the relevant
legislation and other requirements to which it is
obliged to adhere.
2.3 Comply with any special guide developed by Green
Globe

Sustainable Regulations
workers protection and entitlements
incentives to employees to help in
regulatory movements
assessment published on website so that it is
easily accessible to the public and other
businesses.

Ethics
Understanding and promotion of ethical
values is the foundation of responsible
tourism
Green Globe and Ethics
Implement a new program to allow guests
to further educate themselves on the cultural
and practices and traditions of the area

Information & Communication

Riu PartnerClub
Green Globe & Information, Communication
Establish an online partnership with
environmental agencies
Ex. Reef Relief
Section on website to offer customers how they
can travel Green
Based on section from Fairmont Hotels website

Time Line Year One Goals

To have 10% of the Riu hotels & resorts become
Green Globe affiliates
Put recycling bins in all hotel rooms
Recycling bins and compost bins in kitchen
Planning of Green Team
Implement a $3 eco-tax
Shampoo dispensers
Change light bulbs to energy-efficient compact
fluorescent bulbs

Year Two Goals

To have 20% more become Green Globe affiliates

Implement water savers on taps and showers
Form partnerships with environmental agencies
Human Resources training programs
Use recycled note paper and paper towels
Implementing of Green Teams

Year Three Goals

To use organic biodegradable chemicals
Low flush toilets
Replace air conditioners for new high
efficiency ones
Low pressure sprinkler systems
To have 25% more hotels & resorts become
Green Globe affiliates

Sustainable solutions, bringing sustainability

to a hotel near you.