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TECHNIQUES
SCALING TECHNIQUES
RATING SCALE
1. Dichotomous Scale
2. Category Scale
3. Check list /
Multiple Response
4. Likert Scale
5. Semantic
Differential Scale
6. Numerical Scale
RANKING SCALE
1. Paired Comparison
scale
2. Forced Ranking
scale
RATING SCALE
Arating scaleis a set of categories
designed to elicit information about
aquantitative
or
aqualitativeattribute.
A)
B)
C)
Dichotomous Scale
A question has TWO possible responses.
Surveys often use Dichotomous questions that ask for yes
b) No
Category Scale
The category scale uses multiple items to elicit a
single response.
EXAMPLE:
1) Enter your caste
a) BC b) MBC c) OC d) SC
e) OTHERS
c) Strongly
d) Strongly
Disagree
EXAMPLE:
Likert Scale
When
responding
to
aLikert
questionnaireitem, respondents specify their
level ofagreementor disagreement on a
symmetric agree-disagreescalefor a series of
statements.
EXAMPLE:
EXAMPLE:
Numerical Scale
A scale in which the numbers are assigned to each trait. If it is a
Favorable
RANKING SCALE
ARankOrderscalegives the respondent a set of
as
preference,
importance,
liking,
Research Methodology
CRM
RANK
____
____
c)
Merchandise Management
d)
Service Marketing
e)
Business Ethics
____
____
____
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