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Group No : 9
Guru Darshan
Sri Krishna R.J
Preetham B.R
Deepthi A Jain
Shareena D’souza

Details of Specific Project


Suggestions, Conclusion &

Future Line of Research
Industry Profile
• The government set up the National Taskforce on
Information Technology and Software Development
with the objective of framing a long term National IT
Policy for the country.
• Enactment of the Information Technology Act, which
provides a legal framework to facilitate electronic
commerce and electronic transactions.
• The government-led National e-Governance
Programme, has played an important role in
increasing internet penetration in rural India.
• India is a home for Education. There are over 300
Universities and 45,000 Colleges of various types
in the country. Most of these educational
institutions need a recognition by a competent
body / regulatory authority that are supported by
the Government of India, State Governments or by

• Mangalore aims to be a one-stop destination for

anyone seeking information on India Education,
thus spreading numerous opportunities available
to the Indian students already pursuing education
in India or wishing to study abroad and also to
those foreign students who wish to study in India.
Company Profile
Vrixx (Vriksha) - a company pioneering web
portal designed to transform the way an
educational campus interacts and functions.
Customised for Indian educational
institutions, Vrixx offers a 24 hour dedicated
online campus that can be accessed over
the internet from anywhere at anytime.
Vrixx provides a rich set of online features
and tools.
Problem Statement

To analyse the feasibility of

implementation of online campus
management solutions of Vrixx by
campuses (engineering,
management and medical) in
Scope of the study

The study is focused on knowing the

feasibility of implementation of online
campus management solution by
campuses (engineering and
management) which are located in and
around mangalore regarding
implementing online campus
management solutions of Vrixx.
Objectives of the study
• To know the level of awareness among the campuses
with respect to online management solutions of VRIXX.

• To study and understand the attribute which influence

the perception of campuses in Dakshina Kannada and
Udupi district to implement online management

• To know the reasons for which campuses in Dakshina

Kannada and Udupi district hesitate to implement
online management solution.

OCMS- Online Campus Management Solutions

Details of Specific Project
Data Collection:
Primary data: Questionnaires would be
distributed among the target respondents to
conduct the survey. For clarifications and
suggestions, the respondents would be dealt
with personally. In this way, information would
be collected from the customers to attain the
objectives of the survey/ research.

Secondary data: Secondary data would be

internet to get the information about the
current market for online campus
management solutions till date.
Sampling unit:
The sampling unit of the survey will be Mangalore
city. The areas visited will depend upon the location
of educational institutions that will be referred to for
collecting the information.

Sample frame:
Sample frame for the study is Mangalore city.

Sampling size:
All the important areas of Mangalore will be touched
to cover the prominent educational institutions. The
sampling size selected for the survey will range
between 200 to 300.But 150 respondents weredealt
with for the purpose of the survey.
Sampling technique:
Sample technique is a method of selecting target
respondents for the study.
The different types of sampling methods used in the
study are
•Cluster sampling
•Random sampling

Firstly to conduct the survey all the educational

institutions which are in Mangalore were listed among
which the educational institutions will be divided into
two clusters management and engineering
institutions. From these two clusters 7 different
institutions were randomly selected to conduct the
survey and also for the study.

Statistical tools for data analysis:
The various statistical tools for analysis are:
Analytical tool used:
SPSS (Statistical Package for Social Science)

Degree of formulation of problem:

The problem is designed as analytical way so the type
of formulation of the problem is analytical, because in
this study we analyzed the future demand of Online
Campus Management Solutions (primary and

Preposition is going to be test:

Future demand for Online Campus Management
Limitations of the study:
•No cooperation from some institutions (medical).

•Short span of time.

•Sampling errors

•Sample size is small due to short span of time

Key Persons
• Key persons refers to the person who are
having the authority of taking decision in
the institution, as per their availability we
had got some responses but some of the
principle and head of the departments are
been interviewed for the study.
 Most of all the colleges provide internet facility to all the
students and faculties for their academic purpose. Even some
of the communication like notices and college information are
updated in the college web site.

 Some of the respondents are well aware about the online

blogs but very few respondents know about the enterprise
resource planning (ERP) which tells lot of things has to be
done to promote.

 The respondents feel that online management solution is

require so that the communication can be done in better way,
some of the respondents feel that their problems of
communicating through manual can be solved through
adopting online management solution.

 Most of all the respondents feel that implementing the online

campus management solution is costlier at the same time
they feel they are much more concerned with the benefit
derived from any service to the students irrespective of cost.
Most of all the colleges have the official websites and
they do update some of the information but not all, they
are paying less than 30000 Rs. Per annum for the
website. At the same time they feel they can also
communicate with alumni’s which is difficult to them
with online campus management solution.

The average age of the college which we considered for

the study is between 5 to 15 years, where most of the
colleges are well established, and some have plans to
upgrade their infrastructure.

Overall all the respondents feel that

implementing the online campus management solution
will be good idea but the cost and maintenance should
be optimum and they need user friendly portal so that
they won’t be having any problem in using the portal.
88% of the students have personal computer and laptops, 42%
of the respondents have personal internet facility where
averagely they use 3 to 6 hours per week. 31% of respondents
use the internet for surfing the data and 23% of respondents
uses for downloading 21% for community services (orkut/ face
Most of all the colleges provide internet facility and 66% of
colleges have Wi-Fi connectivity, which is helpfull to
communicate with the peer meets and the faculties as
portability of service (Laptop Users).
All the colleges have the college web site and students most
use it for academic purpose only, very few will check other
uploaded information.
72% of the students share their academic information with their
peer meets through pen drive, 23% of the students share their
academic information through email (internet).
General college information is shared through notice boards and
some through memos in classes and very few information are
shared through college website.
54% of faculties provide printed materials and 33% of
faculties provide slides, 72% the slides are shared
through pen drives and some are through emailing.
13% faculties provide notes.
87% of respondents feel that Online Campus
Management Solution is required to share their dates'
and for communication.
 31% of respondents rated average for online campus
management solution requirement and 29% of
student of respondents rated above average for online
campus management solution requirement.
On an average most of the respondents feels
online campus management solution is needed
moderately which minimize their work in sharing the
information and for other different needs.
Overall due to unawareness of the
blogs, enterprise resource planning
students do not know it, once if they
start operating with it, then they feel
easy working with it and
communication can be done easily.
Suggestions &
• The company has to first conduct a detailed
market research with the decision makers of
different management institutions and if
required provide information and assistance to
them regarding online campus management

• The company has to provide user-friendly portal

which is very much needed as most of the users
will not prefer complicated portals. Hence, the
company can use the idea of orkut or facebook
for designing the portal as most of the users will
be having an idea to use these websites.
• This is the right time for Vrixx to penetrate into DK and
Udupi market with their online campus management
solution service products. As there are very less
companies which provide this kind of service.

• We recommend Vrixx to adopt internet promotions and

Direct marketing as their strategic promotions once
after creating basic awareness among the target
customers. As these two promotional tools will help
Vrixx to convey the benefits which an educational
institutions can derive to their campus.

• The company has to adopt high speed servers as these

portals might be used by hundreds of students at a time
for many purposes, hence high speed servers are
important for providing better customer service
• We recommend print ads and media (TV)
promotions to create basic awareness
among the target customers (educational
institutions), as print ads (news papers,
magazines,.etc) are the most common
subscriptions made by every educational
institution and media (TV) promotions are
the way to reach out customers easily.

• Also the company can go for publicity by

sponsoring events in college fests,
educational fairs etc.
As per the study, most of the college have
internet facility and even students have their
personal internet facility which tells they are
used to internet, on an average 3-6 hours
respondents use the internet per week which add
values in implementing online campus
management solution.

Apart from the above, due to unawareness of

portals and online blogs most of the students
are using pen drive to share information.

On an average respondents feel that Online

Campus Management Solution is required, which
will facilitate them in sharing information and
• With respect to key persons, they are much
more concerned with the benefit derived from
any service but not the cost.
• They are happy with implementing the service
of Online Campus Management Solution but
they require user friendly portal so that they
can easily operate it with lesser time.

Overall, with respect to students and key

persons the response was positive towards the
feasibility of implementing online campus
management solution.
Future line of work
• customized service
• creating awareness

Concentrating on the above major

factors the company can move
ahead with pace matching current
Thank you