Reaching the Rich

Poorest Consumers

Worlds

-Presented by team Millennium

Pragati Agarwal(15131)
Harshad Desale(15133)
Bishal Debnath(15135)

Introduction

Poverty is not just an emerging market problem.

Out of the total population 15% in USA, 16% in Japan,

one in every four in EU are poor.

In the past businesses have largely ignored the needs of

these people.

Recently a large number of corporations have started

approaching the problem.

Social Business is a concept developed in this context.

What is a Social Business?

A business developed with the objective to improve access to

essential products and services in a financially sustainable manner.

It has three key characteristics:

1.

it seeks to alleviate social problems, including all forms of

poverty

2.

it must be run sustainablyi.e it should not lose money.

3.

profitswhen existsare reinvested in the business rather

than funneling back to shareholders

The social business model is both an efficient way of fighting

poverty and a productive source of new business ideas

Value propositions offered by the

modelCustomer Exclusivity

High-quality products and services

Carefully designed solutions
Hidden Pay-Offs
Breakthrough innovation
Motivation
Reputation

Some points to consider

Making the Model Work

Always put the social goal first

Be patient and selective in partnering

Keep it as simple as you can

Conclusion-By implementing the social business

model the problem of poverty can be reduced
sustainably

TEAM MEMBERSPRAGATI AGARWAL (15131)-Selection of topic and team

name, focus on Introduction and Definition of Social business
HARSHAD DESALE (15133)-Selection of team name, focus on
Difference between Social Business and low cost business
BISHAL DEBNATH (15135)-Selection of topic, focus on Value
propositions offered by Social business model

THANK YOU