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Reducing time to the market & thus speeding up the business activities by shortening buying cycle
Increased options in terms of variety and availability (unlike visiting the mom and pop stores only during
day times when your own business is also running)
Increased usage of internt /Smartphone /technology penetration in Tier 2 and Teir3 cities
Long term customer loyalty due to consistent demand from the same customer
Decreased order processing cost(associated with phone calls, data entry, etc)
Smaller customer base compared to B2C- ease of managing/maintaining customer relations and
improving customer buying experience
Lower risk of loosing out on customer due to bad word of mouth over the B2C ecommerce (problems with
unsatisfied customers)
Reluctance of buyers over security issues (credit/debit card transactions over payment servers)
To change the target customer perception to switch on to B2B ecommerce over the traditional visits to
brick and morter stores.
How to deal with disadvantages -
Direct Marketing
Part time or Full time labours for Prototype Full time is the option!!
In case of increased workload, the existing emploess will accomodate it, but in case of contractor,
you need to think about
More engagement with the organisations mission and vision and objectives
Further sending skilled manpower in the field will not only help to sell more, but will form an
impotant part for market generated research.
The problem is how to hire ?
Hiring employees on contract basis for a period of few months, gauging the performance and then
confirming as full time employees
Carefully identifying the people for the job-i.e not hiring overqualified people (will lead to
unsatisfaction as per the capabilites) and underqualified (Voonik will have to spend too much cost in
training and managing)
Since the model will be similar to Big Bazar direct model, the work involved will be from collating
orders from franchisee, maintaining authentic record of the same, to quick processing of the order
and preparing it from disptach by properly checking it till the last mile delivery point.
Further, since we are dealing with end customer, we need to have a complete Customer
Relationship Centre(not calling it complaint centre, because it gives a negative connotation).
From the collating order phase to delivering order, softwares could be used which facilitate tracking
the entire process.
So, before hiring the workforce, proper seggregation of work activites needs to be done.
Pricing Strategy