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Globalization of Production
And Markets of Indian Motion
Pictures
Sapna Wadhwa:11303810
Bhawna Panchal:11303618
Dhruv Kumar:
Analysis
The case study is all about the global business of Indian film
industry.
This case will help in learning management practices,
global management of business and global factors of
production.
NRI across world are customer of global released of Indian
movie.
Introduction
The History of cinema
Globalization
Film making process
Production
Location
Globalization
Globalization is a process of interaction and integration among
the people, companies, and governments of different nations,
a process driven by international trade and investment and
aided by information technology.
Cont..
Demand of Indian movie in 156 country
In 2006 , 1090 films are produced
Annual growth rate of Indian Film industry 12.6%
Globalization of Indian film industry began in 20th century
Worldwide success of DDLJ showed the new market of
Indian films
KRRISH MOVIE
Cont..
Rakesh Roshan took the advantage of global factor for
making this movie successfull
The strategy of krrish was so simple to treat the world as a
one market
Rakesh Roshan chose world best experienced team to
direct and shoot this movie in different different countries.
Globalization of Krrish
Due to competitiveness advantage the 60% of the movie
made in Singapore.
Action Director Tony from china
Austrailan Sound effects
Premiere shows were organized in Dubai
International media link
Target international cinema hall
Faced competition with superman return and world cup
football
Cont
Payment in dollar mounted the cost of the movie
A deal with STB provide all permission insurance all needed
thing to team in advance
Distribution system of movie was in overseas market was
excellent
International media was supported
Promotion of movie in india as well as abroad through TV
channels
All time most popular films was produced during this period
like Rajkapoors Awara in 1951, Guru Dutts Pyaasa in 1957,
Kagaj ke Phool in 1959. Also some most momentous films of
this period were Mughaleazam, Sahib Biwi aur Ghulam,
Guide, etc.
1990-2000:-Bollywood gains
global popularity
Romantic, musical, family centric films were produced in this
decade. Sharukh Khan, Aamir Khan, Salmaan Khan, Kajol,
Rani mukharjee,etc. dominated the Indian film industry.
Economical factor
Political factor
Technological factor
COUNTRIES REPRESENTATIVES
Austraila-sound effect
China-action director
Singapore-location
India-action director
America(Los angles)-special effect
Conclusion
globalization is good as well as bad also
Any Queries??
THANK YOU