Finquizzitive

PRELIMS

RULES
25 Questions
Each question carries 1 mark. Part points will be provided wherever
applicable.
Questions 17 to 25 are star marked and will be used to resolve ties.
(Please star mark them on your answer sheets)
In case there is a tie even after the star marked, then the team getting
the first question wrong starting from Q1. will be eliminated.
Top 8 teams go to the finals.
Use of cell phones will directly lead to disqualification
QM decision is final and binding.

1.

From 2nd Feb. through Feb. 15, people ordering _____ _____ at X will
get a book as their prize. More than 17 million books will be
distributed this way. The books are specially made to fit into _____
______ -- they're petite paperbacks, about 4 by 5 inches.
Spanish-language versions of the books will be available at some
stores. X has partnered with the literacy non-profit Reading is
Fundamental, donating 100,000 books to the organization. Identify
X.

ANSWER
McDonalds
The Happy Meals will contain one of four books, including
the classic "Paddington" by Michael Bond and illustrated by
R. W. Alley. The three other titles all have Valentine's Day
themes: "Clark the Shark Takes Heart by Bruce Hale and
illustrated by Guy Francis; Happy Valentines Day, Mouse!
by Laura Numeroff and Felicia Bond; and Pete the Cat:
Valentines Day Is Cool by Kimberly and James Dean.

2. Whose awards and honours are

these?
Gaming Hall of Fame (class of 1995)
NY Ride of Fame (class of 2010)
Trump was awarded an Honorary Doctorate of Business Administration (Hon. D.B.A.), in 2010 by Robert
Gordon University. However, this degree was revoked on December 9, 2015 because Trump had made "a
number of statements that are wholly incompatible with the ethos and values of the university".
Honorary Doctor of Business (Hon. D.B.), 2012, Liberty University
WWE Hall of Fame (class of 2013)
Star on the Hollywood Walk of Fame
Statesman of the Year, The Republican Party of Sarasota, 2012, 2015
Liberty Award, in 2015 at the Algemeiner Jewish 100 Gala in honor of his positive contributions to Israel
United States relations. Trump stated: "I have so many friends in Israel."
Key to the City of Doral, Florida, 2015
Commandant of the Marine Corps Leadership Award, 2015, Marine CorpsLaw Enforcement Foundation
New Jersey Boxing Hall of Fame (inducted November 12, 2015)

ANSWER
Donald Trump

3. Connect (Nonexhaustive)

ANSWER
James Bond uses
these brands in his
latest movie Spectre.

4.
X, whose first venture as an entrepreneur was a healthcare information
start-up he founded in 2002.

When the venture was being incubated in New York, he frequented

Brooklyn Brewery, run by a former Associated Press correspondent who
opened the outlet after he had had enough of covering the West-Asia
conflict.
Those visits made a big impression on X, 34, who had put in a brief stint
at Motorola after graduating with a Bachelors degree in computer
engineering from the Illinois Institute of Technology, Chicago, in 2002.
From the very beginning, I understood that I couldnt work for others. I
set up my first venture in 2002. By 2007, we reached the inflexion point,
and I decided to sell that company, he said in an interview.
In the same year, he decided to return to India, having made up his mind
that his entrepreneurial future lay in brewing beer. In 2008, he founded
Cerana Beverages Pvt. Ltd, which started as an importer of exotic brews,
and in May last year soft-launched Y.

ANSWER
X- Ankur Jain
Y- BIRA 91

5.
Today, millions of people around the world will turnon their
smartphones and scan their screens for the black-and-white X
icon, only to find it missing. Instead, theyll see a colourful
geometric shape. The colours and patterns will vary from
country to countryredin China, turquoisein India, dark teal in
the United Statesbut everywhere, the app will open with an
elegant, patterned animation, welcoming users to the new X.
In short, its inspired by the bit and the atom, both building
blocks of technology and the world, X explains on its newly
redesigned website.
Identify X

ANSWER
Uber

6.

The About us page of X reads as follows:

We believe ideas multiply when they come in contact with
other ideas. And so weve created a collaborative environment
where members can connect with each other, mentors,
investors, and tap into the collective knowledge of the
community. We have now grown to six locations (Delhi,
Gurgaon, Noida, Hyderabad, Navi Mumbai and Bangalore),
have over 180 member companies and organise over 40
events every month across our locations.
Some of the services offered by it are shown on the next slide.
Identify X

ANSWER
91 Springboard

7. Identify the company.

ANSWER
Nalli Silk Sarees

8.
X has been rebranded to Y. This move is to signify the
companys foray into products beyond the television.
The letters L and E, convey the quintessence of the
Y world with its simple and elegant design. The four
strokes which comprise LE each represent one of the
four tiers of the X Ecosystem -- platform, content,
device and application.
Identify X and Y

ANSWER
X is Letv
Y is LeEco

9.
Online apparel startup Xs founders had initially thought of some
fancy English sounding name, but we soon realised that it was just
another fashion brand name that would eventually lose its power to
be desirable. We gathered from our strenuous research that the
urban apparel sector was already saturated with fanciful, made-up
names that were done to death and sounded desperate. Says
Prabhkiran Singh, co-founder, Both Siddharth and I skipped high
paying job interviews and college placements to chase our dream of
building a startup like no other. X had a shock and stand out value to
it which is vital to effective branding. The name was unusual and
interesting without going over the top. It was a name that ranked
high on stickiness factor and stirred curiosity in peoples minds.
Identify X

ANSWER
Bewakoof.com

10.
Through the contest #Fantastico Name Hunt, the company has
been looking forward to suggestions from its fans and audiences
around the world to share what they think should be the name of
their latest product whose name ran into controversy.
The contest is being conducted on social media and mobile
platforms with entries being accepted via SMS and Whatsapp,
making it easier for customers to share their nominations.
Some of the names submitted so far include Zion, Breeze, Gizmo,
Rio Spirit and Zippy. Contestants can suggest names through
Facebook Inc., Twitter, Whatsapp and SMS message, the company
said. Identify the company and the reason for running such contest.
Give FUNDA

ANSWER
Tata Motors were to launch their hatchback Zica,
however the spread of Zika virus has forced them to
rebrand it.

11.
X is an index made up of a selection of stocks from companies
associated with actress X. Seen as one of the world's most
influential celebrities, some analysts believe that companies
connected with her will outperform their competition.
Y is a slang technical analysis term referring to a rounding
bottom in a stock's price pattern. This term got its name from Ys
curvy figure; she is often criticized (or praised) for her round
bottom.
Z is a stock index comprised of companies associated with the
socialite Z. Some investors conceive her influence on the
consumer spending habits of her fans is material enough to give
these companies a competitive advantage. Give X, Y and Z.

ANSWER
X - Angelina Jolie
Y - Jennifer Lopez
Z - Paris Hilton

12.
X introduced the marketing slogan "57 Varieties" in 1896. He later
claimed he was inspired by an advertisement he saw while riding an
elevated train in New York City (a shoe store boasting "21 styles").
The reason for "57" is unclear. X said he chose "5" because it was
his lucky number and the number "7" was his wife's lucky number.
However X also said the number "7" was selected specifically
because of the "psychological influence of that figure and of its
enduring significance to people of all ages". Whatever the reasons,
X wanted the company to advertise the greatest number of choices
of canned and bottled foods for sale. In fact by 1892, four years
before the slogan was created, the X company was already selling
more than 60 products.
Identify X

ANSWER
X- Heinz

13.
The founders wanted the brand had to resonate in its
name and it should also be catchy and come across as a
smart tool. Says Harshvardhan Mandad, Co-founder &
CEO, X, We did not have to work too hard in particular
while looking for a name. We were influenced by Twitter
and its logo. We stumbled upon the fact that ____ though
considered imprudent are actually very wise, they can
see 270 degrees and are very swift. Similarly, our app is
fast and allows customers to search for the food they
desire and with our offering of homemade food, it
completes our ____ analogy!

ANSWER
TinyOwl

14.
Getting his start on Long Island in 1990, X only had $1,100 when
he made his first design. The Marilyn was manufactured on
credit and sold out of the trunk of his car. It became a major hit
as the popular culture of the 90s saw a rise in 70s-inspired
fashion. The Mary-Lou, a variation on the Mary-Jane, was
created following the previous ones popularity and was also a
big hit with teenagers.
X now owns 100 shoe stores in the United States and another
185 across the globe. It has just 3 stores in Delhi, located in DLF
Promenade Mall, Ambience Mall, Gurgaon and Select City Walk.
Name the brand.

ANSWER
Steve Madden

15.
X are named after the gambling hot spotin Monaco, since
chance and random outcomes are central to the modeling
technique, much as they are to games likeroulette, dice and
slot machines. The technique was first developed by
Stanislaw Ulam, a mathematician who worked on the
Manhattan Project. After the war, while recovering from brain
surgery, Ulamentertained himself by playing countless
games of solitaire. He became interested in plotting the
outcome of each of these games in order to observe their
distribution and determine the probability of winning. He
mentioned this to John Von Neumann, and the two
collaborated to develop the X.

ANSWER
X- Monte Carlo Simulation

16.
What connects these entrepreneurs?

ANSWER
The Apprentice. They have all been the
host/presenters of the show The Apprentice, for various
versions produced across the world.
Tony Fernandes (Asia), Mark Bouris (Australia), Donald
Trump and Martha Stewart (US).

17.*
The original inspiration for X occurred to Yin 2008 when Jim McKelvey (a
St. Louis friend of Y at the time) was unable to complete a $2,000 sale of
his glass faucets and fittings because he could not accept credit cards.
The name X" refers to it's card readers, which are X in shape. The name
also refers to the idiomatic term for settling debts: X-ing up." Several
other names for the company were considered, including squirrel, stash,
and wallet.
The name Squirrel was used during a meeting the company had with
Apple's Scott Forstall, SVP of iPhone Software, wherein X saw that the
Apple cafe's point-of-sale system was provided by a company called
"Squirrel Systems," and decided to change the name.
Give X, Y and another famous company founded by Y.

ANSWER
X- Square
Y- Jack Dorsey
Twitter

18.*
This Belgian chocolate brand founded back in 1923. In
2013, this chocolate maker changed its name from
Italo Suisse to something else, because the company
no longer had any real association with either country.
Due to objection from the international customer they
again had to change their name recently to Libeert,
the name of the family which owns and runs it today.
What was the name which saw objection from the
international customer?

ANSWER

19.*
Many Internet resources have credited William Turnier as the man
behind the contemporary design, but Y could confirm only that a
man by that name worked for the company during that time as a
design engineer. Alas, the certain identity of the designer who
made the iconic emboss remains unknown.
The design is described as follows : The circle topped with a two-bar
cross in which the word X resides, reports the Atlantic,is a variant
of the Y logo, and is either an early European symbol for qualityor
aCross of Lorraine, as carried by the Knights Templar into the
Crusades. The Xs a dot with four triangles radiating outward either
resembles a four-leaf-clover or thecross patte, also associated with
the Knights Templar, as well as with the German military and todays
Freemasons. Give X.

ANSWER
X- Oreo
Y- Nabisco

20.*Connect

ANSWER
Kevin OLeary
Appeared as an Investor on Shark Tank and The
Dragons Den
Co-founded the Company- Softkey
Authored a series called The Cold Hard Truth

21.*
A's first entrepreneurship venture was a residential painting business with College Pro Painters
in 1995, when he and his elder brother, B started their second company, Zip2. Zip2
Corporation was an online city guide that provided content for the new online versions of the
New York Times and the Chicago Tribune newspapers. The company was sold in 1999 to
Compaq for $307 million.
After selling Zip2, A invested in several young software and technology companies. He was an
early investor in his brothers venture X.com, an online financial services and email payments
company. X.com merged with PayPal, which in October 2002 was acquired by eBay for $1.5
billion in stock.
While B stayed in California, A moved to New York and enrolled into the French Culinary
Institute in New York City. In April 2004, he opened The Kitchen Boulder, a community bistro in
Boulder, Colorado with Jen Lewin and Hugo Matheson. The Kitchen has been named one of
"Americas Top Restaurants" according to Food & Wine, Zagats, Gourmet, and the James
Beard Foundation
A also co-founded The Kitchen Community, a 501(c)3 non-profit that brings outdoor
vegetable gardens called "Learning Gardens" to schoolyards and community spaces.
Identify A and B

ANSWER
A- Kimbal Musk
B- Elon Musk

22.*
After a successful pilot of the cafe concept, the owners of X refused to roll it out
company-wide, saying they didn't want to get into the restaurant business. Frustrated,
Y decided to leave X in 1985. He needed $400,000 to open the first store and start the
business. He simply did not have the money and his wife was pregnant with their first
baby. Jerry Baldwin and Gordon Bowker offered to help. Y also received $100,000 from
a doctor who was impressed by his energy to take a gamble. By 1986, he raised all
the money he needed to open the first store 'Il Giornale' after the Milanese newspaper.
Two years later, the original X management decided to focus on their another venture
and sold its retail unit to Y and Il Giornale for $3.8million.
He renamed Il Giornale with the X name, and aggressively expanded its reach across
the United States. His keen insight in real estate and his hard-line focus on growth
drove him to expand the company rapidly. He did not believe in franchising, and made
a point of having X retain ownership of every domestic outlet. He is still the CEO of X.
Identify X and Y

ANSWER

X- Starbucks
Y- Howard Shultz

23.*
X collaborated with world-renowned perfumers including
Alberto Morillas and Olivier Pescheux to create six
perfumes, where each perfumer carefully studied India
and the countrys diverse smells before getting down to
business. What amazed a lot of people is that Xs core
business is totally unrelated to perfumes. Recently, X has
collaborated with HP to develop its new brand. Name the
new brand.

ANSWER

JUXT, smartphone watches.

24.*Connect

ANSWER
Fictional Characters who have rung the NYSE opening
bell
(Pink Panther, Mickey Mouse, Potato Head, Aflac Duck
and Darth Vader)

25.*
Competitor Y pulled out all the stops during its battle
with X, even trying to persuade Bill Clinton to back out
of a keynote speech at the company's annual summit.
According to former Xs former Vice-President Porter
Erisman, Y sent screenshots of illicit items sold on X
platforms -- AK-47s, uranium and counterfeit goods -- to
the Clinton team. Y founder even called Clinton himself,
according to Erisman.
Identify X and Y.

ANSWER
X Alibaba
Y - eBay

FINALS UP NEXT
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