Академический Документы
Профессиональный Документы
Культура Документы
*
*
**
CHAPTER
Demonstrating
Ethical
Behavior
and Social
Responsibility
Nickels
McHugh
McGraw-Hill/Irwin
Understanding Business, 8e
McHugh
1-1
4-1
*
*
*
Ethics
More Than Legality
Standards are
4-2
*
*
*
4-3
*
*
*
Ways to Prevent
Unethical Behavior
4-4
*
*
*
Privacy Protectors
Based on a Privacy Trust Score (PTS):
Health care providers scored the highest
Grocery Stores and Department of
Homeland Security (DHS) scored the
lowest
Democrats have higher PTS than all
other political affiliations
81% of the respondents feel privacy is
important or very important
Source: www.darwinmag.com, November 2003
4-5
*
*
*
52%
50%
26%
13%
Business Deal
Source: USA Today
4-6
*
*
*
Internet (74%)
Background Exams (62%)
Store and Review Email (43%)
Store and Review Computer Files (31%)
Videotape Employees (18%)
Source: USA Today
4-7
*
*
*
Is It Legal?
Is It Balanced?
How Will It Make Me Feel About
Myself?
4-8
*
*
*
Why Dont We
Trust Corporations?
4-9
*
*
*
Factors Influencing
Managerial Ethics
Organizational
Environmental
Values
Work
Competition
Background
Family Status
The Firms
Reward System
Personality
Job Dimensions
Individual
Economic
Conditions
Social/Cultural
Institutions
4-10
*
*
*
Codes of Ethics
Compliance-Based
Integrity-Based
4-11
*
*
*
Steps to Improve
U.S. Business Ethics
*
*
*
Levels of Corporate
Social Responsibility
Societal Responsibility
Stakeholder Responsibility
Ecological
General
Customers Profit
Profit Responsibility
Environment
Owners/Stockholders Employees
Public
Suppliers/Distributors
Public Interest Groups
Source: Marketing,
Marketing, 5/E by Berkowitz, Kerin, Hartley, and Rudelius.
4-13
*
*
*
Corporate Responsibility
4-14
*
*
*
Social Audit
Company
Outside Groups that serve
as watchdogs:
Socially-Conscious
Investors
Environmentalists
Union Officials
Customers
4-15
*
*
*
International Ethics
and Social Responsibility
*
*
*
4-17
*
*
*
Most Admired
Global Companies
1.
General Electric
6. Microsoft
2.
Toyota
7. Dell
3.
8. Berkshire Hathaway
4.
FedEx
9. Apple Computer
5.
10.Wal-Mart
4-18