Presented by :SHRADDHA BARA

I
N
T
R
O
D
U
C
T
I
O
N

Microsoft Corporation is an American multinational

software corporation headquartered in Redmond, Washington
that develops, manufactures, licenses, and supports a wide
range of products and services related to computing.

The company was founded by Bill Gates and Paul Allen on

April 4, 1975.
Microsoft is the worlds largest software maker measured by
revenues. It is also one of the worlds most valuable
company.

HOW IT ALL
STARTED??????

Dream of having a PC on
every desktop

History of
Microsoft

Microsoft is founded by Bill Gates and Paul Allen; they sell BASIC, the first PC
1975 computer language program to MITS Computer, Microsoft's first customer.
Microsoft, Inc. is incorporated; IBM uses Microsoft's 16-bit operating system
1981 for its first personal computer.
Paul Allen resigns as executive vice-president but remains on the board; Jon
Shirley is made president of Microsoft (he later becomes CEO); Microsoft
1983 introduces the Microsoft Mouse and Word for MS-DOS 1.00..
Microsoft and IBM forge a joint development agreement. They launch
Windows 1.0 ( first window based OS) and after that in 1986 Bill gates
1985 become youngest billionaire at the age of just 31.

1989

Microsoft co-develop SQL server 1.0.

Contd.

 Jon Shirley retires as president and CEO; Michael R. Hallman is

1990 promoted in Shirley's place; the company becomes the first PC
software firm to surpass $1 billion of sales in a single year.
The company introduces Windows 3.1. Windows now has over 25
1992 million licenced users.

1994 In this year Microsoft released Windows NT.

In, 1995 Microsoft launch windows 95 and sell 1 million copies in 4

1995 days.
The Justice Department alleges that Microsoft violated a 1994
1997 consent decree concerning licensing the Windows operating system
to computer manufacturers

Contd.

SOLUTIONS FOR THE PROBLEMS FACED BY THE MICROSOFT

Microsoft Windows XP is released internationally. In 2002, Great plain
2001 software is acquired by Microsoft.

2003 Microsoft launches Windows Server.

Microsoft announces a five-country pilot program for Windows XP Starter Edition, a
low-cost introduction to Windows XP designed for first-time desktop PC users in
2004 developing technology markets.
MSN launches a new Search service, available in 25 markets and 10 languages. The
new MSN Search service delivers results of greater relevance, instant answers to
2005 specific questions, and a collection of tools that give Internet users greater control
in targeting and refining searches.

Windows Vista was released to consumers along with a new version of its
2007 Office suite, called Microsoft Office 2007

Contd.

Vision
A computer on
every desk, and in
every home.
"Create experiences
that combine the
magic of software
with the power of
Internet services
Across a world of
devices."

P
R
O
D
U
C
T
S
@

Computers
Surface
All-in-ones +
desktops
Laptops +
Ultrabooks
Accessories
Tablets +
Office
convertibles
Office
for
PC
games
Windows
Office for Mac
Office University
All Office
Additional
software
apps
Visual Studio
Visio
Project
Mapping
PC games

Windows
Windows 8
Windows 8 Pro
Windows Phone
Windows Phone for AT&T
Windows Phone for
Verizon
Windows Phone for TMobile Xbox
Xbox One
Xbox 360
Xbox LIVE
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone
accessories
PC gaming
Audio accessories

COMPETITORs for

Microsoft

Apple

Oracle

MICROSOFT COMPETITORS

MICROSOFTS BIGGEST
MERGERS

Microsoft SWOT analysis 2013

Strengths

Weaknesses

Brand loyalty

Poor acquisitions and investments

Brand reputation

Dependence on hardware manufacturers

Easy to use software

Criticism over security flaws

Strong distribution channels

Mature PC markets

Robust financial performance

Slow to innovate

Acquisition of Skype

Opportunities

Threats

Cloud based services

Intense competition in software products

Mobile advertising

Changing consumer needs and habits

Mobile device industry

Open source projects

Growth through acquisitions

Potential lawsuits

SWOT

ANALYSIS

Porters Five Force Analysis

Threat of New
Entrants
Bargaining Power of Suppliers
Bargaining Power of
Buyers
Threat of Substitutes
Competitive Rivalry