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Student Version
Copyright 2012 The McGraw-Hill Companies, Inc.
McGraw-Hill/Irwin
52
Focused
Low-Cost
Focused
Differentiation
Best-Cost
Provider
55
56
Advantages of Differentiation:
Brand loyalty
57
Approaches
to enhancing
differentiation
58
Market Circumstances
Favoring Differentiation
Diversity of
buyer needs
and uses for
the product
Rapid change
in technology and
product
features
59
Focused
Low-Cost
Strategy
Focused
Market Niche
Strategy
511
Differentiation:
Providing desired quality/
features/performance/
service attributes
Best-Cost Provider
Hybrid Approach
Value-Conscious Buyer
514