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Course : F0942 Management Control System

Year
: 2013-2014

Planning and Budgeting

Slide 8.3

Chapter 8:
Planning and Budgeting

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.4

Financial results controls

Three core elements:


Financial responsibility centers
The apportioning of accountability for financial results
within the organization

Formal management processes


Planning & budgeting to define performance expectations
and standards for evaluating performance

Motivational contracts
To define the links between results and various
organizational incentives

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.5

Planning and budgeting

Produce written plans that specify:


Where the organization wishes to go?
How it intends to get there?
What results should be expected?

Purposes of the planning and budgeting process?

To engage in longer-term thinking.


To achieve coordination (top-down, bottom-up, sideways).
To enhance management control.
To arrive at challenging but realistic performance targets.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.6

dispersed at all organizational levels

Increasingly specific, detailed, short-term, and

Planning cycle
Strategic
Planning
Programming
Capital
Budgeting

Operational
Budgeting

Relatively broad processes of thinking


about the missions, goals and strategies.

Normally a top-management process.


Specification of specific action programs
to be implemented over the next few years
and specification of the resources each
will consume.
It involves many more people at different
organizational levels (top-down/bottom-up).

Short-term financial planning.


Budgets match the organizations
responsibility structure.
Emphasis on quantitative data.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.7

Characteristics of a budget

It is usually stated in monetary terms.

It generally covers a period of one year.

It contains an element of management commitment,


i.e., the managers agree to accept the responsibility
for attaining the budgeted objectives.

The budget is approved by an authority higher than


the budgetee.

Once approved, the budget can be changed only


under specified conditions.

Periodically, actual financial performance is compared


to budget and variances are analyzed and explained.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.8

Budgeting and management control

Budgeting involves setting targets which are often


used later as standards against which to evaluate
performance results controls

Planning and budgeting processes involve formal


reviews of plans and include the actions that are
felt to be good for the organization to take
action controls

Planning and budgeting processes serve to get


information needed for decision making to the
right managers personnel controls
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.9

The budget preparation process


Budget Committee

ss
e
nc
ua
G
of

os
op
Pr

4. Approval

s
ne
eli
uid

Budget
Department

et
dg
Bu
al

Bottom-Up

I
1.

l
itia
In
2.

3. Negotiation

Top-Down

Business Managers

The budgeting process takes about four months in most firms.


Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.10

Example: Johnson & Johnson


year

profit
plan

1997

1998

1999

2000

2005

1998
1999
2000
2001
2002

1999
2000
2001
2002
2003

2000
2001
2002
2003
2004

2005
2005
2005
2005
2005

2010
2010
2010
2010
2010

2003
2004

2004
2005

2005
2006

2010
2010

2015
2015

2nd year
forecast

5/10-yr. Plans

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.11

Types of financial performance targets

Model-based (engineered)/historical/negotiated

Internally/externally-derived

Information asymmetry

Target costing
Benchmarking

Fixed/Flexible
Should managers be held accountable for achieving their
plans regardless of the business conditions they face?
Relative performance targets.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.12

Budget participation

Top-down/bottom-up budgeting
The budgetee is both involved in and has influence
over setting the budget.
Leads to better acceptance of budget targets, and hence,
commitment to achieve them.
Is an effective way of information sharing:
Corporate priorities and constraints
lower-level insights about business potentials and risks.
But, slack, bias, conservatism, lack of budgeting
experience.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.13

Motivation/Performance

Budget target difficulty

Easy

Goal Difficulty

Impossible

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.14

Budget target difficulty (Continued)


In theory (lab experiments):

Probability

Good targets are about 25-40% achievable.

Target

Performance

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.15

Budget target difficulty (Continued)


In practice (field research):

Probability

Targets are about 80-90% achievable.

Target

Performance

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.16

Budget target difficulty (Continued)

Probability

Good vs. ineffective management teams

Target

Performance

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.17

Budget target difficulty (Continued)

Probability

Low vs. high uncertainty

Target

Performance

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.18

Challenging but achievable

To minimize dysfunctional management actions.


Myopic behavior, data manipulation

To increase managers commitment to budget targets.

To reduce the cost of organizational interventions.


Management-by-exception

To protect against the cost of optimistic revenue


projections.
Over-commitment of resources

To create a winning atmosphere and positive attitude.


Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 8.19

What is a good budget target?


Purpose of Budgeting

Motivation

Planning

Coordination

Cost control

Evaluation

Target Difficulty

Conservative

Best guess

Optimistic

Target should be after-the-fact assessment of what could


have been accomplished, not any of the three choices listed.
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

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