Over the Time...

Launched
in India
under
GLAXO

The tag line was

Complan has
23 Vital
Nutrients
whereas Milk
has 9 had
established
Complans
superiority over
milk on
nutritional
delivery.

1969
1964

1975

1970
Overtake
n by OTC

Heinz
bought
out
Complan
from
Glaxo.

1995

Repositio
ned as an
ideal
nutritional
suppleme
nt for

Complan
Commerical
with shahid
kapoor and
ayesha takia
on came on
doordarshan
with the
famous
tagline I
am complan
Boy /Girl
2007

2008
launched the
2X campaign
with a
scientific
study which
helped

201
3

Replaces
Moms
with
celebs

2014

Shifted to a premium
metallic packaging
with a single brand
color of gold. The
new logo signifies
strength, conveying
this through the bold
use of red in the logo