HP StorageWorks

Enterprise Virtual Array

Simon Brassington
UK Product Manager EVA, HP

© 2004 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice
HP StorageWorks
Addressing business needs
by…
Business

Putting Information to Work

Powerfully Simple,
Reliably Resilient
Information
Technology
Business and IT synchronized to capitalize on
March 8, 2005 change
HP StorageWorks Enterprise Virtual Array (EVA) virtualization 2
Toughest storage challenges
• Run 24x7 operations
(BC&A)

• Comply with regulations

• Simplify infrastructure
management
• Consolidate servers
and storage

• Create an infrastructure
that can adapt

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 3

EVA4000/6000/8000
EVA4000
• Product Description
− New and improved EVA Storage
System family
• EVA Features EVA6000

− Three family members for a range of

prices, storage capacities and performance
− New controllers with improved EVA8000
performance, higher capacity support,
larger cache, more FC ports
− Ease-of-use management software provide
high performance, easy expansion, with
Industry leading virtualization features
− Support of Industry popular multi-path
failover software
− Support of native HBAs
− High redundancy features designed for
high availability
New features
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 4
EVA4000/6000/8000
• EVA4000
4 disk enclosures
56 disks max
56 x 300 GB 10K = 16.8 TB
56 x 250 GB FATA = 14.0 TB
56 x 146 GB 15K = 7.8 TB
• EVA6000
8 disk enclosures, w FC loop sws
112 disks max EVA4000 EVA6000 EVA8000
112 x 300 GB 10K = 33.6 TB 2C4D 2C8D 2C12D
112 x 250 GB FATA = 28.0 TB
112 x 146 GB 15K = 15.7 TB
• EVA8000
12 disk enclosures in a cab 18 disk enclosures w expansion
cab
168 disks max 240 disks max
168 x 300 GB 10K = 50.4 TB 240 x 300 GB 10K =
72.0 TB
168 x 250 GB FATA = 42.0 TB 240 x 250 GB FATA = 60.0 TB
168 x 146 GB 15K = 24.5 TB 240 x 146 GB 15K = 35.0 TB
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 5
EVA Enhancement Benefits
Improved array I/O and Deliver SLAs with faster performance
capacity and increased scalability
Do more for less
Improved TCO
Easier-to-use Simplified array management
management software Less time managing
(Command View EVA)
Reduced management costs
Unified replication Common replication management
management Increased automation
(Replication Solutions
Manager)  Eliminate errors
Reduced management costs
Industry-standard HBA & Reduced complexity through
multipath failover standardization
support Simplify environment
Solutions integration Tighter product integration
(NAS, EML, MC/CLX) Assured availability
Meet SLAs and application uptime
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 6
4000/6000/8000
Delivering Higher Performance for Customers &
Applications

EVA EVA EVA EVA EVA

Workload 3000 4000 6000
(112
5000 8000
(240
(56 disks) (56 disks) (240 disks)
disks) e ! disks)
eas
cr
In
2x
Random Reads 13,000 13,000 26,000 48,000 54,500
(iops @ 30 ms)

OLTP (60r/40w) 10,000 10,000 15,900 27,600 34,200

(iops @ 30 ms)
% !
2 00 ase
> re
c
In
Sequential
Reads 340 360 720 525 1300
5%
37 se!
(MB/s) 0%
34 se!
-
0 a
-
0 a 25 cre
14 cre In
In

Sequential
Writes 130/145 180/290 360/500 160/150 600/500
(MB/s) (RAID1/RAID5)
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 7
 EVA3000/5000 vs
EVA4000/6000/8000
EVA3000/5000 EVA 4000/6000/8000
Cache (/cont pair) 2GB / 2GB 2GB / 2GB / 4GB
Policy memory (/cont pair) 512MB / 512MB 2GB / 2GB / 4GB
Host Ports, # (/cont pair) 4/4 4/4/8
Host Ports, Speed 2/2 2/2/2
Device Ports, # (/cont pair) 4/8 4/4/8
Cache mirror ports 1/1 2/2/2
Device Ports, Speed 2/ 2 2 / 2/ 2
Back-end switch no / yes (4) no / yes (2) / yes (4)
3-1/2” FC Device shelf/# disks 3U / 14 3U / 14
FC Bulk Drives shelf/#disks 3U / 14 3U / 14
Device shelves, # 1-4 / 2-18 1-4 / 4-8 / 2-18
SS # disks, min-max 8-56 / 8-240 8-56 / 16-112 / 8-240
I/O Read Bandwidth, max 340 / 525 360 / 650 / 1300
I/O Write Bandwidth (R5), max 145 / 150 290 / 500 / 500
Random Read I/O 13,2001 / 48,0001 13,2001 / 26,0001 / 54,0001
1
With max number of drives attached

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 8

Replication with the EVA
• Product Description
HP Replication Solutions Manager
− Replication Solutions Manager
(RSM) for the full EVA family
• Business Continuity Product
Features
− Virtually Capacity-Free Snapshot
− Virtually Instantaneous Snapclone
− Cross Vraid Snapclone, Vsnap and Configuration, Discovery, Events &
Snapshot Monitoring, Automation
− Snapclone to different disk groups
EVA EVA EVA MSA
− 3-Phase Snapclone 3000/ 4000 5000/ 6000 8000 1000/ 1500
− Instant Restore
• Continues Access Product
Cont. Soon!
Access
Features Bus.
Copy
− Synchronous/Asynchronous
Replication
− Multiple Relationships
− Inter-connect support
− Cross Array Replication
New features
− CLX, Metro and HPContinental
March 8, 2005 StorageWorks Enterprise Virtual Array (EVA) virtualization 9
Business Copy EVA and Continuous
Access EVA new features and
benefits
Technology
Replication Solutions
Manager (RSM) for the
full EVA family
Business Copy: 3-Phase
Snapclone
Business Copy: Instant
Restore
Continuous Access:
Cross Array Replication
Continuous Access:
CLX, Metro and
Continental Cluster
integration
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization
New
Benefit
• Replication Solutions Manager now manages both
Business Copy and Continuous Access
• One unified, easy to use GUI on the full EVA family
• Dramatically simplifies managing replication and
results in significantly better resource utilization
• Speeds up the Snapclone creation process by pre-
allocating the Snapclone container
• Same technology is also used to support the
Instant Restore feature and HP Fast Recovery
Solution
• Ensures that a source volume can be restored,
with a few clicks
• Virtually instantaneously saves valuable
• information
Protects existing investments and enhances
business continuity planning objectives by
allowing replication among the full EVA family
• Integrates cluster services and disaster recovery
into a seamless, high availability solution to
ensure continuous uptime.
10
The value of virtualization
Gain ease of use – lower Improve application
training and management availability – happy,
costs productive customers
• Easy-to-use intuitive • Enterprise-class
web interface availability
• Unifies storage into • Dynamic pool and
a common pool Vdisk (LUN) expansion
• Effortlessly create • No storage
virtual RAID volumes reconfiguration down
(LUNs) Improve
time performance
Store more in what – service more
you paid for – buy less customers
• Vraid striping across
• Significantly increase all disks in disk group
utilization and reduce • Eliminate I/O hot spots
stranded capacity • Automatic load leveling

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 11

Value of virtualization:
higher utilization = cost
savings
6 TB of raw storage. How much is actually
used? Use more of the
6 TB
storage you paid
for
Virtualization savings of
purchased

4.5 TB additional $150,000

TB

Utilized
3 TB DAS to SAN savings of
1.75
utilized $200,000
TB
utilized
What is better
DAS Networked Networked capacity utilization
Storage Storage + worth to your
Virtualization
business?
Utilizatio 30% 50% 75%
n

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 12

Manage even more with less
The challenge: Manage 4.5 TB (4,500 GB) of
storage
Staff Required

15
4,500+
Annual
GB/
admin
savings
DAS to SAN savings of
$1.2M annually
3
TB per Administrator

Virtualization savings
1,500
GB/
of $200K annually
admin
1
300 GB/
admin

DAS Networked Networked

Storage Storage + What is simplified
Virtualizatio
n management worth to your
March 8, 2005 business?
HP StorageWorks Enterprise Virtual Array (EVA) virtualization 13
Customer needs
• Customer continue to demand:
− More performance – more users, more
demanding applications
− More storage capacity - applications are
gobbling up storage – e-mail, digital imaging,
electronic everything
− More availability and more data replication –
can’t afford to go down, so need to be
redundant, redundant, redundant
− Lower TCO – always looking to reduce costs in a
very competitive business environment
− Easier to use – can’t afford expensive training

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 14

It’s not just the cost of
equipment…
it’s the cost of management

Increasing Data Volume

and Value
Decreasing
Storage
Technology Cost Increasing
$1.00 Equipment Storage
Management
$3.50 Cost
Management
Management
GAP

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 15

Building an EVA Solution Stack
EVA Solutions Stack – Key
Products and features Customer Needs/Concerns
• Application Integration •Data integration with Application (SE)
•Oracle/SAP/Microsoft Best •Improved data availability and integrity
Practice white papers •Performance optimization
• SAN Management •Simplified IT infrastructure management
•Insight Manager (no charge) •Integration of Server and Storage Mgmt.
•Storage Essentials (SE) •Comprehensive SAN mgmt
• High Availability •Application availability
•Continues Access EVA •Disaster tolerance
•Cluster/Metro/Continental •Consolidation of Backup sites
Extension •Replication across Heterogeneous arrays
•FRS/ZDB solutions
• •Storage
Business Mirroring
continuity •Reduced storage capacity investments
•Business Copy for EVA •Instant Data Mining/Application testing
•Data Protector •Data integrity and excellent data protection
• Storage Growth •Storage Management cost are growing
•EVA4000/6000/8000 •Capacity growth is exponential
•Virtualization with Ease of •Application demand higher performance
Mgmt •Repurposing and tiered storage
•Capacity Growth •Dynamic allocation of capacity
•High Performance
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 16
 Online/Nearline Solution
Positioning
Enterprise File Services XP + ESL E-
Clustered Gateway Series
EVA8000
New! EVA and EVA6000 + EML
EML family + EML245e
EVA4000
Aggregate Throughput

+ EML103e

MSA + Always-on Availability

MSL Up to 149 T Bytes

• Data center consolidation

Outstanding TCO + disaster recovery
Up to 72 T Bytes • Large scale Oracle/SAP
applications
• Storage consolidation • HP-UX, Windows, + 20
Low Cost Consolidation
+ disaster recovery more including mainframe
Up to 24 T Bytes
• WEB, Exchange, SQL • Simplification through
• Simple DAS-to-SAN (ProLiant) virtualization
• Windows, Linux, Netware +
• Windows, HP-UX, Linux, +
more more

Scalability
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 17
For further information
• Visit www.hp.com/go/storage

This document contains

proprietary information, which
is protected by copyright. No
part of this document may be
photocopied, reproduced, or
translated into another
language without the prior
written consent of Hewlett-
Packard. The information
contained in this document is
subject to change without
notice.

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 18

Programs,
Promotions
and Incentives

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 19

ENSA Customer “Sweet Deals”
Promotions & Prize Drawing
Setup:
• Hand-out cookie tin box at registration – message:
HP StorageWorks EVA disk array and
EML tape library
Stop by the EVA/EML Demo at the HP booth to get
your sweet deal on these new HP products.
• At booth, customers have to attend an EML AND
EVA demo
• Following the demo they validate registration flyer
highlighting the promotion offer and are eligible to
also win:
− Win an EML / EVA for your company and a
plasma screen for the individual attendee
• Prize draw to take place Wed., June 1st by Neal
Clapper
• Signage to support promotion will be available at
demo stations to direct attendees

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 20

H2 Customer “Sweet Deals”
Promotion
• Customer promotion on EVA and EML
• Announcement at ENSA – driven throughout
FY2005
• Promotional Offer:
− Sweet Deal Customer Promotion #1
• Buy EVA with 2TB capacity before Oct. 31st,
and get 1TB of Business Copy for free
− Sweet Deal Customer Promotion #2
• Purchase an EML before October 31st, 2005
with at least 2 drives and get Command View
TL EML for free!

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 21

HP Channel Partner Incentive
• OMEGA Reference Site Channel Partner
Incentive
− Partners
• Submit an HP reference featuring an EVA next
generation with an EML tape library and get an OMEGA
Seamaster watch!
• Valid on sales from April 11, 2005 – October 31, 2005
− Configurations
• EVA with min. 2TB of capacity
• EML with min. 2 drives
− Partner will be mentioned in reference
documentation

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 22

Other Promotions
• Trade-in program
− Re-Launch of EVA trade-in program on May 16th
− Trade-in against new EVA4/6/8

• Launch of EVA3000 low cost bundle

− Penetration into Small business segment

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 23

Backup
Slides

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 24

Market trends
• Total storage capacity
continues to grow
• Cost/GB of storage continue to
decline
• Storage is getting easier to use
− Training of personnel is at a
premium
• Open systems demand
interoperability and flexibility
• Increased awareness of data
vulnerability
− Global concerns against terrorism
• IT centers under increasing
24x7 demand availability
• Increasing global reach, e-
business and e-customer
service
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 25
What are the customer
opportunities?
Enterprise
•Customer profile data centers
− Mid range to Corporate
Enterprise segment workgroups
− Heterogeneous SAN Internet
environment installations
− More than 5TB of Sophisticated
storage SMBs
•Influencing factors
• Size
− Management and
growth in storage − Enterprise and mid-
environment range
− Cost to storage • Vertical industries
ownership − All industry verticals
− Availability of storage
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 26
How do I identify likely
customers?
Likely customer Non-likely customer
Business • Do not need file serving, print
characteristics serving, or SAN-based storage
resources
Technical • SAN infrastructure • Not ready to move away from
infrastructure • Single or Multiple Data direct attached storage (DAS)
characteristics Centers
• Multiple Operating systems
Organization • Experiencing rapid storage • Less than 400 environment
characteristics growth
Applications • Oracle/SAP/Microsoft/SQL/ • Primarily a Windows based
Exchange server/client environment
Industry • Large Corporations in financial • An industry where HP SAN
services, government storage is not typically deployed
agencies, telecom, and retail
Size • Enterprise and mid-range • Small, medium businesses
Titles/roles • Storage and database • Non IT positions
administrators
Culture • Have a low tolerance for • Optimizing IT resources
Attitudes/belie • downtime
Reduces cost of ownership by • Not ready to deploy a storage
fs increasing utilization and
area network (SAN)
improving usage of assets
March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 27
Key Customer Benefits

Simplicity Change
without without
Compromis Chaos
e

Growth
without
Limits

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 28

 Build you solutions with HP
StorageWorks
Customer Needs/ Concerns
•Data integration with Application
•Improved data availability and integrity
•Performance optimization
•Simplified IT infrastructure management
•Integration of Server and Storage Mgmt.
•Comprehensive SAN mgmt
•Application availability
•Disaster tolerance
•Consolidation of Backup sites

•Management tools

•Information Life Cycle Management

•HP Services:
•Replication across Heterogeneous arrays

•Reduced storage capacity investments

•Instant Data Mining •Application integration
•HP StorageWorks Alliances
•Data integrity and better data protection

•Storage Essential plug-ins

•MAS
•FSE
•RISS

•HP High Availability services

•HP Mission Critical services
•HP Infrastructure services
•Storage Management cost are growing
•Capacity growth is exponential
•Application demand higher performance
•Repurposing and tiered storage
•Dynamic allocation of capacity
•Additional Arrays for replication
•EVA4000/6000/8000
•Long distance infrastructure
•Software package for Application uptime
•Additional Backup hardware (if needed)
•Backup Infrastructure
•MSL, EML, ESL, VLS
•Appropriate data protection Software
•Tiered Storage FATA (or add. Capacity)
•HP Arrays
•EVA4000 – up to 16.8TB
•EVA6000 – up to 33.4 TB
•EVA8000 – up to 72.0 TB
•SAN infrastructure

March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 29