By

Vishal Thadani (163)

Manan Thadeshwar (164)
Sagar Thakkar (165)
Pearl Thomas (166)
Ashay Tulalwar (167)
Tanmay Tungare (168)

E-GROCER
1

Vishal Thadani (163)

BUSINESS MODEL
Smartpho
ne Apps

Premiu
m
Goods

Any Time

Value
Propositio
n

Purcha
se
Points
Special
Offers

Customer
Preferenc
es
Data
Auto
Lists
2

Vishal Thadani (163)

BUSINESS MODEL
Product
Positioni
ng
Premium
Services

Product
Promotio
ns

Reven
ue

Time
Charge

Ashay Tulalwar (167)

IT INFRASTRUCTURE
Domain Name
www.grocer4you.com

Architecture - 3 Tier,
J2EE

Database
Application Server
Web Server
Web Browsers
Operating System
Hardware
Specifications
Security

Applicatio
Applicatio
n
n Client
Client

Dynamic
Dynamic
HTML
HTML
Page
Page
JSP
JSP
Page
Page
Enterpris
Enterpris
e
e Java
Java
Beans
Beans

Databas
Databas
e
e

Legacy
Legacy
Data
Data
Store
Store

Client
Machine

J2EE
Server
Machine

Database
Server

Ashay Tulalwar (167)

WEBSITE DESIGN

Pearl Thomas (166)

SHOPPING CART
Add
Add Item
Item to
to
Cart
Cart

Show
Show
Recommendations
Recommendations
New
New or
or Return
Return
Customer
Customer

Payment
Payment
Method
Method

S
S

Create
Create
Account
Account

Login
Login

E
E

Confirmati
Confirmati
on
on Page
Page

Submit
Submit
Order
Order

Confirm
Confirm
Order
Order

Pearl Thomas (166)

PAYMENT GATEWAY

Tanmay Tungare (168)

WAREHOUSE STRATEGY

Tanmay Tungare (168)

DISTRIBUTION
Removal of Last Mile generates savings of 10 to 15%
Reduces the rate of delivery errors to less than 0.2%.
Low frequency goods
Implementation of collection and delivery points (CDP)
Delivery management is entrusted to a Logistics Service
Provider (LSP)
High frequency goods
Generalization of home delivery
Avoiding social costs & economic problems(inability to meet
time windows)
Providing time slots for delivery eg. 2hr, 6hr, 1day, 2 days etc.

Sagar Thakkar (165)

CUSTOMER RELATIONSHIP MANAGEMENT

Interact &
deliver

Develop &
customize

Acquire & retain

1.Deliver
1.Deliver
increased
increased
value
value to
to
customer
customer
2.Interact
2.Interact
with
with
customers
customers

1.Acquire
1.Acquire
customers
customers
2.Retain
2.Retain
valuable
valuable
customers
customers

1.Customise
1.Customise by
by
customer
customer
segment
segment
2.Develop
2.Develop
product
product
services,
services, to
to
meet
meet customer
customer
needs
needs

1.Understand
1.Understand
customer
customer
needs
needs
2.Differentiate
2.Differentiate
based
based on
on
different
different needs
needs

Understand &
differentiate

Sagar Thakkar (165)

BUSINESS ALLIANCE
Suppliers
Suppliers

Warehousi
Warehousi
ng
ng

Logistics
Logistics
Services
Services

Local
Local
Grocers
Grocers

Manan Thadeshwar (164)

CUSTOMER DEMOGRAPHIC
37%
63%

Women
22-35

24

36-45

61

46+

Top 5 Items in Terms of V

Dairy; 6%
Edible Oils; 14%
Laundry; 7%

Tea, Coffee; 7%

11

Below 22 3

Rice, Atta; 21%

Men
22-35

53

36-45

32

46+
Below 22

Men
Women

11
5

Others; 45%

Manan Thadeshwar (164)

PROMOTION STRATEGIES

Green Initiatives
Info Magazines
Premium Offers
Credit Facility
Plan & Forget Service
Capture & Enjoy Service

Thank
You