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Model of
of Consumer
Consumer
Marketing
Marketing and
and
Product
Behavior
Other
Behavior
Other Stimuli
Stimuli
Price
Economic
Technological
Place
Political
Promotion
Cultural
Buyers
Decision
Process
Product Choice
Brand Choice
Dealer Choice
Buyers
Buyers Black
Black Box
Box
Buyers
Buyers Response
Response
Characteristics
Affecting
Consumer
Behavior
Purchase
Timing
Purchase
Amount