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Model

Model of
of Consumer
Consumer
Marketing
Marketing and
and
Product
Behavior
Other
Behavior
Other Stimuli
Stimuli
Price

Economic
Technological

Place

Political

Promotion

Cultural

Buyers
Decision
Process

Product Choice
Brand Choice
Dealer Choice

Buyers
Buyers Black
Black Box
Box

Buyers
Buyers Response
Response

Characteristics
Affecting
Consumer
Behavior

Purchase
Timing
Purchase
Amount

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