COMPANY: BONANZA PORTFOLIO LTD.

INCORPORATED IN 1993.
BUSINESS: RETAIL FINANCIAL SERVICES AND BROKERAGE
HOUSES.
REGISTERED OFFICE: NEW DELHI.
CORPORATE OFFICE: MUMBAI.
PRODUCTS: PRIME BROKING SERVICES, INVESTMENT
MANAGEMENT, FIXED INCOME.

To know about the customer preferences regarding financial

products.
To know about the investment objectives of customer.
To know the best preferred product out of which products and
services provided by the stock broking companies.
To know about risk profile of the investors.

RESEARCH PROBLEM: Customer preference towards various products

of financial market.
SAMPLING TECHNIQUE: Convenience sampling.
SAMPLE SIZE: 100
AREA OF SURVEY: Panchkula .(Haryana)
RESEARCH INSTRUMENT: Questionnaire and Personal interview
DATA COLLECTION: Primary and secondary.
TYPE OF RESEARCH : Descriptive research.

Lack of knowledge .
Time constraint.
Incomplete response.
Lack of awareness.

Research shows that more people prefer future market than

commodity market.

This research shows that both regular income and capital

appreciation are the primary objectives of investors while investing
their money.

Customer prefer 1 to 3 years time frame while investing in stock

market.

Shares and insurance are the best preferred products in financial market.

Blue chip and nifty segments are the best preferred segment for
investment.

Only 58% investors feel comfortable in risky financial products as high

risk leads to high return.

Savings and higher returns are the factors that affect the mind of customers
to invest in the market.

A more systematic approach to investor education is needed.

Launch Investor Awareness Programme.

Investor must check fundamentals of company before investments.

We can conclude from the study that investors have positive

attitude towards stock market .
The main objectives of the investment are capital appreciation
and regular income. Most of the investors feel comfortable
with the risk involved in shares.

BOOKS

Kothari, C.R., Research Methodology, 2nd Edition , New Delhi.

Himalaya Publication.
Monthly bonanza bulletin.

WEBSITES

www.nseindia.com
www.sebi.gov.in
www.rbi.org.in
www.finmin.nic.in
www.amfiindia.com
www.bonanzaportfolio.com