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  • Class 1 What Is Strategic Management

    Загружено:

    arifah
    7 просмотров8 страниц
    This document provides an introduction to strategic management. It discusses functional areas like marketing, finance, and operations that contribute to organizational performance. It also explains that strategic management involves understanding the external environment, competition, and a firm's own capabilities and resources. The process of strategic management includes strategic analysis of internal and external factors, strategic positioning, strategy formulation to develop plans, and strategy implementation to execute the plans. The overall goal is to determine how to best compete in the market.

    Исходное описание:

    MGT 435

    Оригинальное название

    Class 1 What is Strategic Management

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    This document provides an introduction to strategic management. It discusses functional areas like marketing, finance, and operations that contribute to organizational performance. It also explains that strategic management involves understanding the external environment, competition, and a firm's own capabilities and resources. The process of strategic management includes strategic analysis of internal and external factors, strategic positioning, strategy formulation to develop plans, and strategy implementation to execute the plans. The overall goal is to determine how to best compete in the market.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    7 просмотров8 страниц

    Class 1 What Is Strategic Management

    Загружено:

    arifah
    This document provides an introduction to strategic management. It discusses functional areas like marketing, finance, and operations that contribute to organizational performance. It also explains that strategic management involves understanding the external environment, competition, and a firm's own capabilities and resources. The process of strategic management includes strategic analysis of internal and external factors, strategic positioning, strategy formulation to develop plans, and strategy implementation to execute the plans. The overall goal is to determine how to best compete in the market.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    What is strategic

    management?
    MGT 435
    Tianxu Chen
    Oakland University

    Introductions
    Who are we?
    Why are we here?
    What do you expect?

    Functional areas

    Performance
    measures
    Market share

    Marketing
    Finance

    Apple

    Stock price

    Accounting
    Operations

    Profits
    Kodak

    Social success

    MIS
    Human resources
    management

    What is NOT known


    yet?
    Competition
    Environment
    Technology
    Firm competitiveness

    Strategy in the job market


    Demand
    Openings

    Capabilities /
    qualifications
    My GPA

    Job requirements

    My Certificates

    Salary levels

    My experiences

    Competition
    Number of
    applications

    My recommendations

    Qualifications of
    other candidates
    External condition

    Internal resources

    Understand complexity
    Data collection
    Observations & facts
    Systemization
    Categorization
    Rules of inclusion &
    exclusion
    Conceptualizatio
    n
    Definition of categories
    Concepts
    Causal reasoning
    Relationships among concepts

    Inferences

    Strategy in the job market


    Demand
    Openings

    Capabilities /
    qualifications
    My GPA

    Job requirements

    My Certificates

    Salary levels

    My experiences
    My recommendations

    Competition
    Number of
    applications
    Qualifications of
    other candidates
    External condition
    Strategic
    analysis

    Strategic
    positioning

    Internal resources
    Strategy
    formulation

    Strategy
    implementation

    The process of strategic management


    Strategic
    analysis

    Strategic
    positioning

    Strategy
    formulation

    Strategy
    implementation

    External
    condition
    T&O

    Vision

    Competitive
    strategy

    Structure and
    governance

    Corporate
    strategy

    Leadership &
    entrepreneurship

    Internal condition
    S&W

    Offer better
    products
    Offer same
    products, but
    in better ways

    International
    strategy

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