Business Plan

M E M B E RS :
LI M J O E O NN
C HO NG J I N FE NG
C LE M E NT CH E N K I T SE O NG

SCHOOL OF ARCHITECTURE, BUILDING AND DES

Foundation of Natural and Built Environments (FNBE)
Introduction to Business [BUS30104]

AVES Sdn. Bhd.

A business company that

specializes in bird nest
production, processing and
merchandise.

Why AVES?
The name of Aves is derived from the scientific name of
birds.

WHAT MAKES
US DIFFERENT?

OUR PRODUCT

MAIN IDEA
To provide healthy bird nest drinks for Malaysians of all
age groups
Earn maximum profit from it
To make our bird nest drink popular and become part of
Malaysian lifestyle

ULTIMATE GOAL
Make our bird nest drink the number one health drink of
Malaysia.

HOW CAN
WE ACHIEVE
THAT?

MARKET ANALYSIS
Parents and students demand products that enhance
studies

MARKET ANALYSIS
University students (especially archi students)
need a healthy, easy-to-prepare drink that gives
them energy

MARKET ANALYSIS
People (especially women) need a healthy drink to
enhance beauty

MARKET ANALYSIS
People like to drink

MAIN COMPETITORS

WHAT MAKES US
THE TOP
CHOICE?

Price: RM
2.50

Comparison

Comparison

Comparison

Product Variety

Bird Nest Original

BeautyNest

PowerNest

Product
Demonstratio
n

Why Buy AVES Drinks?

It is healthy
Provides energy
Easy to carry around
Doesnt require a long time to prepare

MARKETING
STRATEGIES

Advertising

Multiple Outlets

Mascots
Attract attention

Promote In Schools
Seminars

Public Promotions

Social Media Advertising

Conventional Bird Nest

Buildings

AVES BIRDNEST TOWER

Bird Nest Warehouses

Office Lots & Headquarters

Retail Stores and Distribution

MANAGEMENT
STRATEGIES

Organizational Chart of AVES

Operation &
Management
Department

Production Team
Responsible for providing raw materials
Make sure that the process of collecting bird nest goes
smoothly
Maintain and clean the bird nest warehouses

Processing Team
Converting raw bird nest into edible, packaged bird nest
Quality control

Logistics Team
Transporting and distributing processed drinks to retail
outlets

Human Resources
Department
In charge of recruiting and training of employees
Manpower planning

Sales &
Marketing
Department

Sales & Marketing

Department
Sales and planning the distribution of products to
different regions
Decides promotion methods for the products
Arrange advertisements

Finance
Department

Finance Department
In charge of accounting reports
Keeping record of sales
Provides financial information & details
Management of wages

Total Workforce
Position/Division

Manpow
er

C.E.O.

Vice C.E.O.

General Secretary Managers

Human Resources Department

30

Production Team

180

Manufacturing Team

250

Logistics Team

150

Sales & Marketing Department

300

Finance Department

30

TOTAL

946

FINANCIAL
PLAN

Starting Aves Sdn Bhd

Starting Capital : RM 100 mil
1. Establish headquarters (Aves Tower)
-To create offices for rent
-Carry out R&D, management, sales and marketing
-Birds nest Harvesting
2. Build factory for mass production & processing
-Mass produce Aves drink
-Distribute, export & import to suppliers

Funding Loan
5.0% p.a interest rate
8 years repayment

Setting Up Cost For AVES Bird Nest Tower

Phase

Cost (RM)

Land Purchase (50,000 sq ft)

15,000,000

Design Costs

200,000

Service Connections

15,000

Groundwork

2,000,000

Floor Structure

35,000

Roof structure

60,000

Landscaping

10,000

Electrical

25,000

Construction

35,000,000

Legal Fees

35,000

Total

52,380,000

GST (6%)

3,142,800

A. GRAND
TOTAL

55,522,800

Setting Up Cost for a Processing Factory

Phase

Cost (RM)

Land Purchase

5,000,000

Design Costs

20,000

Service Connections

75,000

Groundwork

900,000

Floor Structure

35,000

Roof structure

60,000

Coverings

15,000

Electrical

25,000

Landscaping

5,000

Construction

5,000,000

Total

11,135,000

GST (6%)

668,100

B. GRAND
TOTAL

11,803,100

Cost of Source & Materials

Cost item

Costs (RM)

Birds nest warehouse

50,000

Equipment

100,000

Human Resources

30,000

Website

5,000

Total

185,000

GST (6%)

11,100

C. GRAND TOTAL

196,100

Total Start-up cost:

A+B+C (55,522,800
+11,803,100+196,100 )
=

RM 67,522,000

Monthly Cost Distribution

Marketing; 20%

Management; 33%

Production; 33%
Finance; 13%
Marketing

Production

Finance

Management

Monthly Profit Costs

Sales

Unit (RM)

Sales (invoiced)
Cost of goods sold
Gross profit

200000
100000
100000

Expenses

2000
3500
2000
800
2800
6000
100
500
700
500
2000
1500
250
57150
500

Accounting fees
Advertising
Bank charges
Bank interest
Electricity and gas
Equipment hire/lease
Insurance
Legal fees
Motor vehicle expenses
Postage, telephone and fax
Repairs and maintenance
Security
Transport/courier costs
Wages
Workers compensation

Total expenses
Profit

Net profit

59000

41000

Sales & Profit

RM
400000
350000
300000

105000
85000

250000
200000
150000

41000
59000

100000
50000
0

65000

65000

100000
Jan

Profit

150000

170000

Feb

Mar

Expenses

Sales

Month

Forecast Sales
Original

Powernest

Beautynest

60000

50000

40000

30000

20000

10000

Jan

Feb

March

April

Cash Flow Forecast

Item
Incoming:
Cash Sales

Month
Jan
50000

Accounts

3000

Receipts

3500

Outgoing:
Fixed Costs
-

Administration

3250

Marketing

4000

Operations

1000

Incoming:
-

Administration

5000

Marketing

6500

Operations

2000

AVES Sdn. Bhd.

03-12345678
aves@aves.com
Facebook.com/avesdrink

Referencing

Business Organization and Combination: An Analysis of the Evolution and Nature of Business Or
ganization in the United States and a Tentative Solution of the Corporation and Trust Problem
s, Lewis H. Haney, Ph.D. Professor of Economics in the University of
Hanly, S. (2011, June) Business Hierarchy.

Hanly
, S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from http://smallbusiness.
chron.com/levels-hierarchy-business-22635.html

Bakshi
, D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014 from h
ttp
://
www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-notes/884-functi
ons-of-different-departments

Brands Sdn
. Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from http://www.
brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-Manufacturing-Process

PT Swift Sdn
. Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from (http://www.1ma
laysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Itemid=81&lang=en