The Business

A. The Company
This

establishment range from owneroperatedsmall businessesto

multinational
companies
such
as
Starbucks. Many coffee houses in the
Middle East,
and
inWest Asian
immigrant districts in theWestern world,
offershisha(nargilein
Turkish
and
Greek),
flavored
tobacco
smoked
through ahookah which Sweet Zone
dont offer.

However, ALJOSHIE COFFEE SHOP offers

customized cakes and cupcakes where
customers can create their own design
through creativity and imagination.

Coffeehouses range from owner-operated

small businessesto multinational companies
such as

Starbucks. Starbucks has been

recognized by the most coffee lovers around

the world due to their international taste of
coffees.

Starbucks drinks are similar to standard

coffee drinks

yet

they

many

times

substantially differ in the way that they are

prepared. Since they offer Arabica coffee,
their

prices

competitors.

are

higher

than

other

i. Company Name

The Business will be branded as

ALJOSHIE COFFEE SHOP.

ii. The
Company
The background color of The Aljoshie Coffee
Shop which is green means nature and the blue
cup

means

everlasting

taste,

and

most

especially the beans under the cup means tasty

and delicious and good aroma.

iii. Company Vision

Enhancing our ability, skills and knowledge

about
gaining
more
profit
through
business.

iv.Company Mission

To provide a high quality service and

satisfaction to the customer.

v. Company Objectives

Give more profit and widen our

business.

B.SWOT Analysis
i. Internal
Assessments
The following are strength of the business
to achieve their goals:
High quality but less expensive product.

The following are the weakness that may

block the achievement of the business
goals:
There are a lot of competences and already
known business in the place.

ii.External Assessments
The following are the opportunities that the
business may seek to work on full advantage:
To serve the customer a high quality services.

The following are the threats that may

possibly test the performance of the
business:
The business will not rise up.

C.Location
Located at Barangay Buenaflor, Tacurong City
beside the Barangay Hall at the front of the
church. So that the customer will easily find
our place.

D. Form of Business Organization

PARTNERSHIP
Aljoshie Coffee Shop is partnership compose of (3)
partners since this company is built up with my
grandparents it is partnership I decided to follow
their footsteps, so that it is easy to manage.

II. Organizational Structure

Partner 1
Lead Partner

Partner
2

Partner
3

Partner
4

Partner
5

Partner
6

IV. ORGANIZATIONAL
PLAN
Partner 1
Lead Partner
Enoslay, Jershie Grace C.

Partner
2
Orden,
Joebeth L.

Partner
3
Enoslay,
Shiene C

Partner
4
Anguial,
Alnahyan S.

Partner
5
Enoslay,
Jerry C.

Partner
6
Orden,
Elizabeth L

V. Promotion and Sales Strategy

i. Advertising Strategy
1. Television Ads- So that the costumers can watch our
business
2. Fliers- we will give some fliers to the costumers so
that they come and taste the coffee that we serve for
them

VI. Budget Plan

A. Budget Forecast
i.

Total Project Cost

BUDGET PLAN
Brand
Sugar
Cup
Spoon
Chocolate Flavored
Vanilla Flavored
Milk Flavored
Total Balance

25,000
10,000
15,000
5,000
5,000
5,000
5,000
70,000

VII.References

Internet
https://mail.google.com/mail/
https://mail.google.com/mail/
https://mail.google.com/mail/
https://mail.google.com/mail/
https://mail.google.com/mail/
https://mail.google.com/mail/