Boardroom Simulation

By
Group 8
Sahil

DM17243

Sai Vishnu DM17244

Sameer

DM17245

Strategic Decisions Taken:

Bank loan was taken as we wanted to increase our production, which
required setting up of new plants. (FINANCE)
Modification and cost reduction of existing product was done by our
research team which led to huge R & D costs. (RESEARCH & DEVELOPMENT)
We created more plants, as we expected the sales to increase in the future
for which we would require more plants to meet up the demand.
(PRODUCTION & OPERATIONS)
We took the CSR initiative to increase the goodwill of our company in the
market, as it would lead to a good word of mouth and would be seen as a
positive step taken for the society. (SOCIETY & ENTERPRISE)

Marketing Decisions

Advertising expenses for HI increased as product awareness among HI was

very low Product awareness among HI was only 7%

Reduced the discount at company showroom, increased the no. of company

showrooms

Increased sales force in Speciality stores