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Group Name
Yellow
Nahid Nawaz 13102557
Rabeya Islam Snigdha-13102416
Md. Asaduzzaman-14102514
Sohagi Akter-12302035
Azim Ahmed Mustafa-13102151
Introduction-
Current situation
Current performance
Yahoo was drawing more than 180 million unique visitors which
made the company the leading internet brand
Mission
To
Objectives
To provide the best Internet experience for consumers and a platform for
advertisers across the Arab world
To provide an Arabic version of both services which are Yahoos mail and
Yahoos messenger
Corporate Governance
Board of Directors
CEO: Marissa Mayer Founders :David Filo Founded In: March 30,1971
in Seattle, US
Top Management:
External Environment
Political
Economic
Social
Technological
Internal Environment
10
Price
Place
promotion
Finance:
11
Human
12
13
SWOT AnalysisStrengths
Weaknesses:
Opportunities:
Threats:
IFAS
Internal Factors
Weight
Rating
Weighted
Score
Strength
New search logarithm of
Yahoo!s
25
125
25
75
30
90
60
Weaknesses
New service provide by
yahoo
Total
Comments
14
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SFAS
TOWS MATRIX
Strengths
Weaknesses
High visibility to attract Big competitors.
customers.
Product
Expensive
Pricing.
Attractive locations.
IFAS
EFAS
Opportunities
OS Strategies
By launching new products in the
New distribution channels. market Starbucks can utilize loyalty
of the customers
New
products.
Difficulty
of
internal
communication.
OW Strategies
Starbucks should
opportunities to
weaknesses.
be use
reduce
their
their
Brand extension.
Threats
ST Strategies
competition Starbucks should use its strengths to
Increased
from coffee houses and overcome the threats of Coffee
restaurants.
Market.
healthy
Consumer
trends
(away
from
caffeine).
Cultural
and
Political
TW Strategies
Starbucks can improve innovation
which can overcome affective
competition.
17
Through
18
19
Chromeb
ook
Google
walet
Android
Google
play
Yahoo
Chromec
ast
20
Implement systems and procedures for real time statistics and feedback on
internet ads to their customers will give their customers confidence and
allow them to augment their marketing campaign constantly
Recommendation Globalization
Customers
.
Focus Strategy:
Competition
Strategic
Organizational Structure
21
References-
22
http://zrv-eportfolio.weebly.com/case-analysis-1-s
tarbucks-coffee-company-the-indian-dilemma.html
http://www.assignmentpoint.com/business/case-stud
y-on-starbucks-coffee.html
http://www.ibscdc.org/Case_Studies/Strategy/Mar
ket%20Entry%20Strategies/MES0069A.htm
https://prezi.com/qi-gxagfze71/starbucks-coffee-the
-indian-dilemma/
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Any Questions ?
Thank You
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