Residential Market

Share Tracking Study

Rachel Harcharik
Itron, Inc

35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000

Richard Pulliam, Project Manager

Southern California Edison

5,000,000
30%
25%
20%
15%
10%
5%
0%

2005, Itron Inc.

Background
Tracking market shares of energy efficient measures for residential
use
> Compact Fluorescent Lamps (CFLs)
> HVAC Equipment
Central AC
Central Furnaces
Central Heat Pumps

> Appliances

Refrigerators
Dishwashers
Clothes Washers
Room AC

Consistent data collection since 1999

Consistent reporting of results since 1999
> Utility service area segmentation where possible
2006, Itron Inc.

Data Collection Approach

Appliances: retail point-of-sale data
> ENERGY STAR national retail partners
> Retail chains and independent retailers in CA

HVAC equipment: distributor sales data

Lamps: retail point-of-sale data

2006, Itron Inc.

Compact Fluorescent Lamp Sales

CFL Share of Medium Screw-Based Lamps
12%

10%

8%

6%

4%

2%

0%

CA
2006, Itron Inc.

Non CA

Series2

Series3

CFL Retail Sales

CFL Share of MSBLs by Retail Channel CA
30%
25%
20%
15%
10%
5%
0%

Food

2006, Itron Inc.

Drug

Mass

Home&Hardware

Hardware

CA

CFL Retail Sales and Pricing

CFL Share of MSBLs by Electric IOU CA
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%

PG&E
Series5
2006, Itron Inc.

SCE
Series6

SDG&E
Series7

Other
Series8

CFL Retail Sales and Pricing contd.

Average Sales Price by Electric IOU CA
$25

$20

$15

$10

$5

$0

PGE

2006, Itron Inc.

SCE

SDGE

Other

Central Air Conditioners

Market Share of ENERGY STAR Qualified CAC Units
100%
90%
80%

New ENERGY STAR standard

effective Oct. 1, 2002

70%
60%
50%
40%
30%
20%
10%
0%

ENERGY STAR Std

2006, Itron Inc.

Share Estimated on Prior ENERGY STAR Standard

Central Air Conditioners contd

Average SEER of CAC Units, by Quarter
12.0
11.8
11.6
11.4
11.2
11.0
10.8
10.6
10.4
10.2
10.0

2006, Itron Inc.

Central Air Conditioners contd

Average SEER and EER of CAC Units, by Year
11.5

11.0

10.5

10.0

9.5

9.0
2002

2003
Average SEER

2006, Itron Inc.

2004
Average EER

2005

Gas Furnaces
Market Share of ENERGY STAR Qualified Gas Furnaces
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

2006, Itron Inc.

Gas Furnaces
Average AFUE of Gas Furnaces, by Quarter
85

84

83

82

81

80

79

78

2006, Itron Inc.

Refrigerators

EF

Energy Factor and Percent of ENERGY STAR Qualified Units

20

100%

18

90%

16

80%

14

70%

12

60%

10

50%

40%

30%

20%

10%

0%

Average Energy Factor

2006, Itron Inc.

Base EF

Statewide ENERGY STAR Percent

Clothes Washers
Market Share of ENERGY STAR Qualified Units

2006, Itron Inc.

Dishwashers
Market Share of ENERGY STAR Qualified Units

2006, Itron Inc.

Availability of Results
Reports & summaries covering data through 2005
> See CALMACs publications database
www.calmac.org

Most recent reports & summaries

> Lighting 2005: Full report and Brochure
> HVAC 2005: Full Report and Brochure
> Appliances 2005: Full Report and Brochure Due in August

2006, Itron Inc.

Next Steps
HVAC & Appliances
> Increase retailer and distributor panels
> Explore D&R data availability

Lamps
> National Lighting Tracking Scoping Study
> Include national ENERGY STAR retailer data when available

Continue to support other statewide studies and

requests from other regions

2006, Itron Inc.