Innovation, Knowledge

Management and
Creativity
BRYAN REY B. DEL FIERRO

The Role of Knowledge

The creation, diffusion and use of
knowledge have become the vital
ingredient in economic growth and
change. The innovation-driven
economy builds upon these
processes. (OECD, 2002)

Redefining Business
Innovation

The creative process

through which additional
economic value is
extracted from the stock
of knowledge (OECD, 2001)

Paradoxes of
Knowledge

Using knowledge does not consume it but it

does get obsolete.
Transferring knowledge does not lose it but
market mechanisms allow ownership.
Knowledge is abundant, but the ability to use
it is scarce.
Producing knowledge resists organisation.
Much of it walks out the door at the end of the
day.

Entrepreneurial
Knowledge
Know-what
Know-why
Know-how
Know-who
Know-when
Know-where

Silly me. I thought knowledge management

meant its not what you know but who you
know.

The Challenge of Knowledge

Management
Not only of how to develop new knowledge, BUT
how to locate and acquire others knowledge
how to diffuse knowledge in your organisation
how to recognise knowledge interconnections
how to embody knowledge in products
how to get access to the learning experiences of
customers

What knowledge management

initiatives are existing or planned
in your company?
30

25

Knowledge Management
Training
Create Knowledge Management
Strategy

20

15

10

Benchmark/Audit current
situation
Develop/Measure intangible
assets
Promote informal Knowledge
Management Networks
Establish formal Knowledge
Management Networks
Incentive and reward program
for knowledge sharing and use

What are the barriers to

implementing knowledge
management?
Negative attitudes to knowledge
3.5

Unwillingness to share knowledge

3.3
3.1
2.9
2.7
2.5

Willingness to share knowledge but

too little time for individuals to do so
Lack of skill in knowledge
management techniques
Lack of understanding of
knowledge management and
benefits
Lack of appropriate technology

2.3
2.1
1.9
1.7
1.5

Lack of commitment to knowledge

management from senior
management
Lack of funding for knowledge
management initiatives
Current culture does not encourage
knowledge sharing

Crucial Concepts for

Knowledge
Management
Information = Knowledge

Information is digitisable
Knowledge exists in intelligent systems

Knowledge-Information
Cycle
Information Use

Knowledge Creation

Intelligent System

Knowledge Use

Information Creation

Critical Concepts for KM

Whats to Manage?
Organisational information
Organisational knowledge
Individual knowledge

The KM Journey - the Fivefold

Way

Establish effective information capture and

management systems & processes
Identify/map organisational & individual knowledge
capabilities your knowledge asset register
Codify knowledge where possible, but dont discard
non-codifiable (tacit) components
Nourish a culture that supports and rewards
knowledge sharing
Promote individual knowledge development