Stages of

Health Education:
Anwar Ali Malik
MPH
Department of Community
Medicine,
LUMHS, Jamshoro
Malik.anwarali@yahoo.co
m

What is health education?

Process which affects changes in the
health practices of people and in
the knowledge and attitude
related to such changes.

OR
Teaching process providing basic
knowledge and practice of health,
so as to be interpreted into proper
health behavior.

Adoption of new ideas or

practice

Five steps
1.
2.
3.

Awareness (know)
Interests (details)
Evaluation (Advantages Vs
Disadvantages)
4. Trial (practices)
5. Adoption (habit)

Stages for health

education

Stage of Sensitization
Stage of Publicity
Stage of Education
Stage of Attitude change
Stage of Motivation and Action
Stage of Community Transformation
(social change)

 Stage of sensitization- people are

sensitized of an emerging problem,
like, AIDS causes death. Its easy to
sensitize litterate population, rather
than illiterate one. If people are
sensitized then they become more
receptive to health education messages
and try to seek more information
regarding the health problem.

 Stage of publicity after sensitizing

the media and all possible means of
advertising are used to provide
information to the public. The people
who are receptive will absorb and
understand the implications of the
disease. The idea here is that people
discuss among themselves and
become more knowledgeable.

 Stage of publicity after sensitizing

the media and all possible means of
advertising are used to provide
information to the public. The people
who are receptive will absorb and
understand the implications of the
disease. The idea here is that people
discuss among themselves and
become more knowledgeable.

 Stage of Education:
When real educations is given to
masses by using above said
techniques

Stage of Attitude changeStage of Motivation and Action

Stage of Community Transformation
(socialchange)