Taco Bell and Mc

Donalds
Members:
Brian Almonacid
Grecia Lopez
Teacher:
Luis Rodriguez
Course:
A12

Taco Bell
Taco Bell born in California in 1962 and opened its
first franchise in Lima in 1996 by Peruval Corp. and
Delgado Parker group. It is an American company
that combine the flavor of Mexican tacos with
American.

When Taco Bell came to Peru, they hoped to recover its

investment from de third year. They couldnt achieved
this goal for two reasons: the lack of investigation of the
Peruvian market and the lack of adapting their products
and services to the local market.
Another problem of Taco Bell was that their tacos
where expensive and small. Conclusion: dissatisfied
customer.

There are two things that they should have done

different to dont failed as they did:
Make a research of Peruvian market: If they have
done a market research, they had realized that there
are places where tacos are sold that although they
are expensive, the size compensate the price.
Adapt their product and services to the local market:
It means that they had to use ingredients that were
known by Peruvian people, use flavors that people
would recognize.

Mc Donalds
McDonald's is a recognized brand around the world,
it's a recognized fast food restaurant and the value
of his brand is 80.000 millions of dollars, they are in
the top ten of the best brands around the world and
their success is base on a good planification in the
market.
Their vision is to dominate the global foodservice
industry through customer satisfaction. To be
recognized by employees, customers, competitors,
suppliers, investors and the general public.

 Their mission is to serve quickly a limited menu of

appetizing hot food in a clean and nice restaurant for
a good price and achieve 100% of the total customer
satisfaction every day in every restaurant.
It's divided in 3 line products fast food for children,
fast food for adults and salads. These 3 products are
designate for 3 different customers. One of the main
customer groups constitute of McDonald's are young
couples with several children. Given the average
aging population, McDonald's holds particular interest
in the adult market.

 First product: Designated for the child public, it

can be small hamburgers or small complements,
sodas and cakes, also McDonalds offers to the
children a zone to play, a happy meal or menu for
children and toys.
Second product: Designated to the adult public
or young, where the products are variety, from
beef burgers, chicken until fish. It add a variety of
menus, coffees, drink that you can choose in your
preference.
Third product: Designated to the healthy people.
This is conformed by 3 types of salads
(Mediterranean salad, Caesar salad and salad
Manhattan).

 McDonald's used two kind of pricing strategies: First was

bundle pricing, it was used on combos or Happy Meals
that it contain fried potatoes, soda, hamburger and a toy
that you can choose, these products are smalls, with that
combination they can choose a single pricing that was 13
soles in Peru. The second bundle pricing was the combos
that contain hamburgers or nuggets or bucket of fried
chicken they add to these products fried potatoes, soda
and salads, the size of these products are medium, and
there are different prices depending in what you choose.
The last products it's salads, this products focus on
healthy people this products begin with the strategy of
penetration pricing with a low price because it was a new
product and it need to be accepted by the market. The
last is special-event pricing that refer to the breakfast,
McDonald's sell to the customers frappes or coffee and
special combos to eat as a breakfast with normal prices.

 McDonald's decided their pricing based on the

product, and the high competition that they had
faced and still facing competitors as Burger king,
KFC and new competitors, they forced to low their
price and maintain their high quality in products.