Академический Документы
Профессиональный Документы
Культура Документы
Course Objective
The course highlights various ways and means to enhance access to rural
Evaluation
Attendance
(5 Marks)
Group
Assignments
(10 Marks)
Exam
(75 Marks)
Class
Participation
(10Marks)
AGRI-INPUT MARKETING
Consumer Behaviour
Market Potential
& Demand
Assessment
Market
Segmentation
Pricing Decisions
Agri-Input Marketing
Market Promotion
Marketing Channels
Understand
the
different
competitive environments in which
various Agri-input companies are
operated.
Identify the trends and the
behavior of consumers, marketers
and the Agri-input market segments
Explain how price is determined
and how farm, wholesale and retail
prices are related.
Discuss
different
market
promotion and marketing channel
for effective distribution of Agriinputs
Programme Outcome
(PO)
1.
1. Conceptual
Conceptual
Understanding
Understanding
2.
2. Critical thinking
3.
3. Theory
Theory Application
Application
4.
4. Knowledge
Knowledge
Integration
Integration
5.
5. Optimal
Optimal Decision
Decision
making
making
The
The main
main aim
aim of
of the
the course
course is
is to
to
enhance
enhance the
the understanding
understanding and
and
analytical
capabilities
with
analytical
capabilities
with
respect
respect to
to products,
products, market
market
environment
environment &
& operational
operational issues
issues
in
in marketing
marketing of
of Agri-inputs.
Agri-inputs.
Vision
Vision
&
&
Mission
Mission
Text Books
T1.
T2.
T3.
T4.
T5.
Journals
Journal of Rural Marketing
References
R1.
R2.
R3.
R4.
R5.
Krishnamacharyulu CGS & Lalitha Ramakrishnan, Rural Marketing Text and Cases
Pearson Education.2002