JOLLIBEE FOODS CORPORATION

The Success of a Local Bee

against the Multinational Clown

Jolly-bee to
JOLLIBEE

Leadership

Tony Tan Caktiong maintained his

entrepreneurial fervor after the company
grew larger. To speed-up market response
MBWA was done through regular visits to
stores. He himself tested the
implementation of decisions taken at the
board-level to take.

Success of Jollibee
A well-developed Operations
Management Capacity
Professional Outside Managers to
supplement expertise in vital positions
Unique Political Situation and
Subsequent growth with Nationalism and
Local Pride

Serving the Employees

Training and
Development

Training Philosophies
Jollibee is a training-dependent
organization
Employees performance
depends on effective training

Administered by skilled trainers with

nationwide operations and assisted by
in-house direct-line trainers and
outside speakers

Training Budget
30 Million Pesos to 35 Million
Pesos

Training:
Rank and
File
Formal laddered training that caters
company employees and franchise operators
Recruits College Graduates for store
operations

Training:
Managerial
5-days in-house program for Managers and
25-day program for Managing Directors
(Franchise stores) conducted by AIM
Attendance to in-house trainings, public
seminars and subsidized membership in
professional and socio-civic organization

BEE-LONG
At Jollibee, employees received extensive training so
that they could learn the corporate values of integrity
and humility. The company reportedly had a 'familylike' atmosphere at work, which gave the employees a
sense of belonging and togetherness. Not
surprisingly, Jollibee was ranked 16th in Asia and 1st
in the Philippines in a 'best employers' survey
conducted by Hewitt Associates,The Asian Wall Street
JournalandFEERin September 2001.

The high engagement scores garnered

by Jollibee could well be a reflection of
the symbolic relationship between
management and employees where
performance is seen as something that
would ultimately rebound to
everybody's growth and societal
improvement...
- Claro F Certeza, Jollibee's Vice President (Corporate Affairs)"