Changing The

Conversation:
Microsoft Private Cloud

6/10/2011
Mirad Maglic
Technology Strategist
Microsoft

By using Microsoft cloud services, we can

deploy a comprehensive, optimized private
cloud infrastructure that delivers the control
and agility that enterprise customers want.

Rand Morimoto
President
Convergent Computing

Industry Transformations

Mainframe

Industry Transformations

Client /
Server
Mainframe

Industry Transformations

Web

Client /
Server

Industry Transformations

Web

Virtualization

Industry Transformations

What will that

next
transformation
be?

Virtualization

Industry Transformations

What will that

next
transformation
be?

IT as a Service
8

Industry Transformations

IT as a Service

IT as a Service
9

The Next Transformation - Cloud Computing

Pooled Economics
Agility Elastic Focus
Self Service
Usage Based
Resources

10

Your Challenges Today

Compliance and
Security:
Often cited as top
concerns for IT.

Server Sprawl:
Dedicating servers
to single
applications

of IT budgets is spent maintaining

inflexible & siloed datacenter
equipment
Business
Owner: I can
get it better,
faster, cheaper
if I work around
IT.

Application
Developer:
IT slows
me down.

Infrastructure
Complexity:
The average $1
billion company
maintains 48
disparate
financial
systems and
uses 2.7 ERP
systems

The Path to Cloud Computing

IT as a Service
12

The Path to Cloud Computing

The Public
Cloud
IT as a Service
13

Microsofts Public Cloud Learning

Delegation & Control

Customer Self Service

Re-imagined
Processes

Automation

Change Control

Process Maturity

Scale Out Application

The Public
Cloud

SLA-Driven Architecture

Extreme Standardization
14

Microsofts Public Cloud Learning

Delegation & Control

Process Maturity

The Public
Cloud

SLA-Driven Architecture

Extreme Standardization
15

Microsofts Public Cloud Learning

The Public
Cloud

The Private
Cloud

16

It Is Possible Today

41% of customers today use a

combination of Private and Public
Clouds

Businesses are
experiencing speed-tomarket and cost
containment pressures
lifting with cloud
computing. It is fast and
cheap.
Accenture

China Telecom got its first

Internet Datacenter up and
running in just six months
half the time it would have
taken using VMware.

Microsoft (Cloud
Computing) Raises the
Bar Possibly Beyond the
Reach of Others?
Al Gillen, VP, IDC

the cost
savings and
integrated
management
tools inherent in a
Microsoft solution
The Private
justified a total
Cloud
migration to HyperV.
Egbert Fichtler,
Head of IT
Infrastructure
Miele

17

The Private Cloud Defined

Pooled
Resources

Self Service

Control

Its cloud

Elastic

Usage Based

Customizable

dedicated to you.

18

The Microsoft Private Cloud Is

All About the

App

Cross
Platform
From the
Metal Up

Best-In-Class
Performance

Cloud On Your
Terms

19

The Microsoft Private Cloud Is

All About the

App

Cross
Platform
From the
Metal Up

Best-In-Class
Performance

Cloud On Your
Terms

20

All About the App

21

All About the App

Apps Power Your Business

In addition to managing servers or virtual machines, Microsofts
private cloud solution provides deep application insights to
enable agile and predictable application services
22

All About the App

Provision Standardized
Application Services

23

All About the App

010
010101
101010
HIGHLY RELIABLE
010101 AND

PERFORMING APPLICATION
SERVICES

Provision
Standardized
Highly
reliable and performing
Application
Services services
application

24

All About the App

Easily Upgrade Applications

Server Application Virtualization

Simplify Application
Management

25

Demo: Provisioning Standardized

Application Services for Your
Private Cloud

Demo: Deliver Predictable

Application SLAs with Deep
Monitoring Insight

The Microsoft Private Cloud Is

All About the

App

Cross
Platform
From the
Metal Up

Best-In-Class
Performance

Cloud On Your
Terms

28

Cross Platform From the Metal Up

APPLICATION
FRAMEWORKS
3RD PARTY
MANAGEMENT
OPERATING
SYSTEMS
MULTI-HYPERVISOR
MANAGEMENT

XenServer

ESX

HYPER-V
CLOUD
FAST
TRACK
29

Cross Platform From the Metal Up

APPLICATION
FRAMEWORKS
3RD PARTY
MANAGEMENT
OPERATING
SYSTEMS
MULTI-HYPERVISOR
MANAGEMENT
HARDWARE
PARTNERS

2
1
4
3
5

XenServer

vSphere

Fast Track

Build, run and extend your enterprise applications on

Support
for
your
server
operating
systems,
Deep
Provision
Take
integration
your
private
of
with
existing
OEMs
cloud
datacenter
across
providing
multiple
investments
hypervisors,
with
the advantage
rd deep insight for Windows and Linux
including
insight
3and
party
Hyper-V,
actions
integration
XenServer
to account
and
for hardware
VMware
V-sphere
changes
Microsoft
private
cloud
regardless
of the development
framework you choose
30

Demo: Provisioning
Standardized Private
Cloud Fabric

Demo: Process
Automation and
Monitoring for
Heterogeneous
Environments

The Microsoft Private Cloud Is

All About the

App

Cross
Platform
From the
Metal Up

Best-In-Class
Performance

Cloud On Your
Terms

33

Best-In-Class Performance

450,00 80,000 20,000

Concurrent SharePoint Users

OLTP Users

Mailboxes

Its clear that Hyper-V R2 SP1 can be used to virtualize tier-1 data center
applications with confidence.
Enterprise Strategy Group

34

Tremendous Momentum for Hyper-V

Change in hypervisor market share
over the past 3 years
30%
20%

Microsoft
VMware

10%
0%
Source: IDC WW Quarterly Server Virtualization Tracker, March 2011.
Data represents x86 + EPIC based servers

With Hyper-V, Target can reduce our stores server footprints without sacrificing the mission-critical
application performance that contributes to a superior retail experience for our guests.
Jeff Mader, Vice President, Target Technology Services
35

Industry Recognition

Gartner: Microsoft a
Leader in x86 Server
Virtualization
Infrastructure
The Magic Quadrant is copyrighted 2011 by Gartner,
Inc. and is reused with permission. The Magic
Quadrant is a graphical representation of a
marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any
vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to
select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as a
research tool, and is not meant to be a specific guide
to action. Gartner disclaims all warranties, express or
implied, with respect to this research, including any
warranties of merchantability or fitness for a particular
purpose. This Magic Quadrant graphic was published
by Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The Gartner report is available upon request
from (client name).
Source: Gartner (June 2011): Publication Date: 30 June 2011/ID Number: G00213635, 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved.

The Microsoft Private Cloud Is

All About the

App

Cross
Platform
From the
Metal Up

Best-In-Class
Performance

Cloud On Your
Terms

37

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Identity
Management
Development
Virtualization
38

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Empowerment

Visibility and Control

Identity

Management

Development

Virtualization

Common Tools
39

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Familiar & Consistent

Familiar & easy-tomanage identity
infrastructure.

Identity

Management

Common identity
provides consistent
sign-on and access
control for your
corporate resources.

Development

Virtualization

Common Tools
40

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Secure and
compliant access
to corporate
resources.

Identity

Single sign-on for

application services
that may span private
and public clouds.

Management

Development

Virtualization

Common Tools
41

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Full visibility and control across hybrid

environments single pane of glass.
Empower your app owners with
application self-service across
clouds.

Identity

Management

Development

Virtualization

Common Tools
42

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Provision and
manage application
services across
clouds.

Identity

Management

Development

Virtualization

Common Tools
43

Cloud On Your Terms

Traditional

Identity

Highly Virtualized
Datacenter

Management

Private Cloud

Public Cloud

Development

Virtualization

Common Tools
44

Cloud On Your Terms

Traditional

Highly Virtualized
Datacenter

Private Cloud

Public Cloud

Enable application
portability.

Identity

Management

Development

Virtualization

Common Tools
45

Demo: Empower Your Business Single

Pane of Glass Across Private and Public
Clouds

Demo: Familiar and

Consistent Application
Monitoring Across Private
and Public Clouds

Reliability in our technology, including our

POS and replenishment applications, is
very important to helping us deliver on
our Expect More. Pay Less. brand
promise.

Amy Reilly
Spokesperson
Target

48

Target: A Case Study

Building Your Path to the

Private Cloud

Deployment
Options

Hyper-V Cloud
Microsoft Private Cloud Solutions
On-premises Private Cloud

Programs

Hyper-V Cloud
Deployment Guides

Pre-configured
Private Cloud

Hosted Private Cloud

Hyper-V Cloud
Fast Track

Hyper-V Cloud Service

Providers

Hyper-V
Hyper-V Cloud
Cloud Accelerate
Accelerate

MPN Hyper-V Cloud Partners

Hyper-V Cloud Services

51

Hyper-V Cloud Fast Track Reference

Architecture
Private Cloud Reference Architecture

Comput
e

Network

Storage

52

Customer Economics for Private Cloud

Cost of Microsoft Private Cloud vs. VMware
$3,500,000

With VMware,
the more VMs/server the higher the cost

Assumes 12:1 consolidation ratio, 1000 VMs, 84 hosts with 2 CPU

each, costs shown for 3 years for License and Maintenance

$3,000,000

$666,865

$2,500,000

With Microsoft,
run unlimited VMs/server at
the same cost

Cost (Thousands)
$2,000,000

$1,036,271

$1,500,000
$1,000,000
$500,000

3.1
X

770112

$702,576

$0

Microsoft

VMware

Microsoft- Enrollment for Core Infrastructure datacenter, Select A ERP 3

Yr./Processor- $4584 Windows Server Datacenter, Select A ERP 3 Yr.
L/SA/Processor- $4182

Microsoft Services for Hyper-V Cloud

Provides:

Flexible Private Cloud

Solutions

Industry Leading
Cloud Design
Principles

Extensible Platform
for Applications &
Services

Hyper-V
Hyper-V Cloud
Cloud Services
Services from
from

Assessment
s

Proof of Concepts

Deployments

54

Effective
Effective July
July 1,
1, 2011
2011

Cloud On Your Terms: Licensing Mobility

License Mobility to the Cloud

Flexibility to deploy & use server VL licenses with SA in service provider datacenters
Products include SQL Server, Exchange Server, SharePoint Server, Dynamics CRM
SALs for SA enhancements
For Customers, License Mobility provides you the
flexibility to deploy certain application server
software
on-premises or in the cloud to take advantage of
the lowest cost infrastructure for changing
business priorities.
For Service Providers, it enhances business
opportunities by granting deployment flexibility to
the large installed base of Microsoft Volume
Licensing customers with SA. Additionally, Service
Providers can use a single infrastructure to support
their business.

On-Premises
Infrastructure &
Applications

Shared/ virtualized
infrastructure managed
by cloud provider
Applications

IaaS Cloud
Hosting
Services
Infrastructure as a
Service

Aligning licensing for the Cloud

Enhance customers
investments

Offer option of
Partner hosted cloud

Hyper-V Cloud Service Provider Program

Hyper-V Cloud
Service Providers:

161 Partners
Common tools across your on-premises
and hosted environments
Wide range of hosted cloud offerings
Customized SLAs
Option to extend to Windows Azure
for added scale

Slide 56

Hyper-V Cloud Partners on the Microsoft

Partner Network

Partners

Find a partner with proven skills

in virtualization and private cloud
computing through PinPoint

Contact
Contact a
a Microsoft
Microsoft Certified
Certified Partner
Partner
And
And Get
Get Started
Started Today!
Today!

57

Even after five years of building up our

VMware environment, the cost savings
and integrated management tools
inherent in a Microsoft solution justified a
total migration to Hyper-V.

Egbert Fichtler
Head of IT Infrastructure
Miele & Cie

58

Miele & CIE: A Case Study

Resources
1

Let Us Assist You With Your Cloud Strategy:

www.microsoft.com/services/cloud

Contact A Partner To Get Started Today:

www.pinpoint.microsoft.com

Learn More Visit Cloud Power Website:

www.microsoft.com/cloud

Download the System Center Betas:

www.microsoft.com/systemcenter/en/us/try-it
60

Learn More About Our Cloud Offerings

Microsoft Office 365

http://www.office365.com

CRM Online
Microsoft Dynamics
http://crm.dynamics.com

Windows Intune
http://www.microsoft.com/windows/windowsintune

Windows Azure
http://www.windowsazure.com
SQL Azure
http://www.sqlazure.com
Windows Server Hyper-V
http://www.microsoft.com/hyperv
System Center
http://www.microsoft.com/systemcenter

61

Thank You!
62